#FCMIA 4/29: Art of Brand Storytelling

The Art of Digital Story Telling for “Your Personal” Brand

@TheFashionPoet

#FCMIA

@TheFashionPoet

#FCMIA

Know Your Audience & Target Market

1. Identify Who You Are Selling To?

2. What Age Group?

3. Where Do They Shop At?

4. Where Do They Live ?

5. What Makes Your Brand Appeal to Them?

6. What Makes Your Brand Unique/Different to Them?

@TheFashionPoet

#FCMIA

Identify Your Objective1.What do you want your brand to do?

2. What will be your role with your brand?

3. How much time are you willing to

dedicate?

4. Who will help you execute your

objective?

@TheFashionPoet

#FCMIA

Research/ Brainstorm

1. What Brands Are Similar to Yours?

2. How Can You Be Unique & Different Compared to them?

3. What Social Media Outlets Do You Like & Why?

4. What Brand Campaigns Work?

5. What Brands Appeal to You & Why?

6. What Will Make You Memorable?

@TheFashionPoet

#FCMIA

Create Your Story 1. Every brand tells a story. What will yours be?

2. New story for every collection or season?3. Change up stories via inspiration. 4. Photo campaigns. A photo speaks endlessly.5. Use Pinterest for inspiration on your brand. 6. Videos are even more powerful tools.

Promote Your Story

1. Social Media Promotion

2. Press Release

3. Newsletter

4. Television Segments

5. Blogger Outreach

6. Print Publication

@TheFashionPoet

#FCMIA

Analysis: What Worked?

• What Worked?

• What Didn’t Work?

• How Can You Approve?

• Who Was Your Audience?

#FCMIA