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Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011
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Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Dec 27, 2015

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Dortha Dorsey
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Page 1: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Fast and Effective RegistrationPoken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011

Page 2: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Meet Your Speaker

Stéphane Doutriaux

Founder & CEO, Poken

Launched in 2008

Team combines

• seasoned meeting planners, experts in the event & trade-show industry

• mobile & web developers, experts in NFC and iBeacon technology

Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.

Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.

Page 3: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Today’s Agenda: Fast and Effective Registration

• Registration Process

• On-Site Badge Printing

• Using Poken’s Event Management System

to Streamline your Event Preparation

Page 4: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Event Registration steps

Online Registration• Simple 1 to 3-step process• Embeddable in your website• Visitor prints his ticket

On-Site Registration• Walk-ins self-register• Full-service on-site registration

Badge Printing• Access credentials are issued on site• Self-serve or assisted

1

2

3

Page 5: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

TEDx Event Hosted by JnJ, New Jersey, 2014

• Visitors Identify on Tablets• Badge is Printed

• 100 visitors to 20’000 visitors• Assisted or self-serve• Alone or in collaboration

Poken’s Event Context

Page 6: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.
Page 7: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

TEDx Event Hosted by JnJ, New Jersey200 pax event

• Visitors Identify on Tablets• Badge is Printed Wirelessly

Page 8: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

International Liver Congress, London, April 201411’000 doctors

• Assisted scanning of ticket barcode

• Badge is printed

Page 9: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

• 11’000 doctors• 60 exhibitors• Incentives for engaging

Image: Trendy, Simple, Sleek Identify the Visitor

Identify the Visitor Print the Badge

Page 10: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Online Registration - Demo

• 1 to 3 steps• Embedded or stand-alone• Fully customizable• Configurable categories (visitor,

exhibitor, etc.)

Page 11: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Email Confirmation & Ticket

Email confirmation to print Print-at-home badge

Page 12: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Self-Adhesive Paper Badge Example

Peeled off and folded, it results in a nice firm dual-sided badge

Page 13: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

CARTES 2013, Paris – Official Lead Generation & Content Distribution Supplier

• RFID / NFC Badges allow digital check-in• Content collecion: Visitors tap their

badge to a Poken Super Touchpoint

Page 14: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Poken is a full-featured event management platform

Page 15: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification

• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support

www.poken.com [email protected]

Page 16: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

1. Poken is about networking

Page 17: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

2. Poken is About Collecting Information

WTO, Geneva, 2012

Page 18: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

1. In the event web portal 2. As a daily email

My Digital Business Card My digital Briefcase

&

I’ve collected all this great stuff, where do I view it?

Page 19: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

International Liver Congress, Amsterdam, April 2013

Data Driving Behavior Going Green

Page 20: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Novartis Excellence, Montreux, October 2013

• Facilitating networking• “Breaking the ice”

Page 21: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Indaba, South Africa, May 2013

• Feedback, Metrics• Engagement data to mine

Page 22: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.
Page 23: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Exhibitor Examples: Displaying Product Information Made Easy

Page 24: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

HONEYWELL EXAMPLE - SURVEY WALLS IN THEIR BOOTH

3 survey walls placed around the booth where visitors were encouraged to collect digital documents, and answer survey questions

Page 25: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Poken Caters to three main Stakeholders

All Key Event Stakeholders Benefit

Event Organizers• Successfully Execute an Event• Report Value of the Event (ROI) • Improve KPIs

Event Exhibitors or Sponsors• Increase Brand Awareness• Drive Sales• Lead-Generation

Event Attendees• Gain & Share Knowledge• Network• Optimizing Time

Page 26: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Over 1’600 Trade Shows and Events Have Used Poken

Scan this to get access to case studies:

Poken has gained solid experience providing:

• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer

tracking• Etc.

Page 27: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Poken (Europe)Rue du Petit Chêne 22

CH-1003 Lausanne

Switzerland

Phone: +41 21 311 0678

Email: [email protected]

Poken Inc228 Hamilton Ave, 3rd Floor

Palo Alto, CA

94301, USA 

Phone: (888) 612-8352

Email: [email protected] www.poken.com

Contact us

Stéphane Doutriaux, Founder & CEO

Additional Information:

www.poken.com/magazine

www.poken.com/videos

www.poken.com/contact

Page 28: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

Poken is

My Digital Business Card My digital Briefcase

&

Page 29: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

The history of G&D

• Driving attendees to walk onto booths and interact with staff

Page 30: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

• Measuring engagement, tracking who attends a demo

Page 31: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

EMBEDDED “WHITE LABEL” EXPERIENCE EXAMPLE: IBC

• Check out http://www.ibcce.org/

• The “touch & connect” platform is Poken, white labeled and embedded into IBC’s trade show tools

Page 32: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.

• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification

• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support

Page 33: Fast and Effective Registration Poken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011.