Fashion Supply Chain Network Competition with Ecolabelling Anna Nagurney 1,2 , Min Yu 3 , and Jonas Floden 2 1 Department of Operations and Information Management Isenberg School of Management University of Massachusetts Amherst, Massachusetts, USA 2 School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden 3 Pamplin School of Business Administration University of Portland, Oregon, USA INFORMS Annual Meeting, Philadelphia, PA November 1-4, 2015 Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
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Fashion Supply Chain Network Competition with Ecolabelling · INFORMS Annual Meeting, Philadelphia, PA November 1-4, 2015 Nagurney, Yu, and Floden Fashion Supply Chain Network Competition
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Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
This talk is based on the paper:
Nagurney, A., Yu, M., Floden, J., 2015. Fashion supply chainnetwork competition with ecolabelling. In Sustainable FashionSupply Chain Management: From Sourcing to Retailing,T.-M. Choi and T.C.E. Cheng, Editors, Springer, pp 61-84.
where a full list of references can be found.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Acknowledgments
The research was supported, in part, by the School of Business,Economics and Law at the University of Gothenburg through itsVisiting Professor Program.
This support is gratefully acknowledged.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Outline
Background and Motivation
An Overview of the Relevant Literature
The Fashion Supply Chain Network Model with Ecolabelling
An Illustrative Example and Variant
The Algorithm
Case Study
Summary and Conclusions
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Clothing and accessories are the consumer goods that, nextto food and beverages, are purchased most often and alsoreplaced most frequently.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Apparel and fashion products, along with textiles, representan immense industry with wide economic importance valuedat $3 trillion in U.S. dollars in terms of turnover in 2011.
This industry utilizes extensive amounts of natural resourcesfrom water and grown cotton, energy, as well as chemicals.
There will be 9 billion people on our planet in 2050. Growthin this industry is expected, along with an expected increase inassociated emissions, if appropriate environmental mitigationactions are not taken.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Cotton uses only 3% of the world farmlands but more than10% of the total pesticides and about 25% of the world’sinsecticides.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
This industrial sector is a primarysource of GHG (greenhouse gas)emissions.
Apparel and textiles account forabout 10% of the total carbonemissions.
Textiles are the fifth largestcontributor to CO2 emissions inthe United States.
10% of the total CO2 emissionsfrom a life cycle perspective can beattributed to transport.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Fashion trends that once lasted foryears are now replaced severaltimes per season.
The rapidly changing world offashion pushes towardsoverconsumption of resources.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
The increasing competitive pressure on lower prices has led toproduction moving to low cost countries in the Far East withless strict health and safety legislation.
Apparel and fashion products are manufactured, stored, anddistributed in global supply chains.
Only 20% of the United Kingdom’s annual consumption ofclothing is manufactured there.
The long and fragmented fashion supply chain is characterizedby low transparency and control.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
There is a divide between those who get the benefits fromfashion on the customers’ side and those who pay the socialand environmental costs.
A transformation of this industry should includetransparency, as well as the “optimization” ofenvironmental footprints.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Preliminary efforts are underway with the establishment of theSustainable Apparel Coalition (SAC) and its creation of theHigg Index.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Consumers become increasingly aware of the negativeenvironmental impacts of manufacturing apparel.
Many fashion firms are recognizing that green or eco-friendlyapparel is a way of differentiating one’s products andenhancing brand recognition.
However, eco-friendly clothes are bought only if customersperceive the products as superior to competitors’ offerings.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
There are challenges:
51% of customers identify environmental friendliness as beingan important factor in their apparel purchasing decisions.
Only 26% are willing to pay more for such clothes.
Consumers need a readily accessible and easily understandablemechanism to identify the environmental impact of theapparel that they purchase.
83% of customers believe that the company should beresponsible in informing the customers about themanufacturing conditions; and
95% of customers prefer to get this information throughproduct labelling.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Background and Motivation
Ecolabels reveal the productcarbon footprint to consumers.
Such labels entail a cost toproducers, but provide valuableinformation to concernedconsumers.
The environmental qualityassociated with an apparel orfashion product may be a positiveattribute.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Relevant Literature
Fashion Supply Chains:Choi (2011), Choi et al. (2013)
Sustainable Supply Chains:Sheu, Chou, and Hu (2005), Seuring and Muller (2008),Nagurney and Nagurney (2011), Boone, Jayaraman, andGaneshan (2012), Nagurney (2013), Nagurney, Yu, andFloden (2013)
Network Economics:Nagurney and Yu (2011), Nagurney and Yu (2012), Nagurney,Li, and Nagurney (2013), Nagurney and Li (2014)
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
The Fashion Supply Chain Network Model withEcolabelling
The profit-maximizing fashion firms competenoncooperatively in an oligopolistic manner.
The fashion firms incur ecolabelling costs.
A fashion product is distinguished by the firm’s brand.
Fast fashion products: H&M, Zara, etc.Luxury brands: Chanel, Hermes, Vuitton, etc.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
The Fashion Supply Chain Network Model withEcolabelling
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Conservation of Flow Equations
fa: the flow on link a;
xp: the flow on path p joining fashion firm i with a demand marketnode;
dik : the demand for fashion firm i ’s product at demand market Rk .
Relationship between link flows and path flows
fa =∑p∈P
xpδap, ∀a ∈ L. (1)
Relationship between path flows and demands∑p∈P i
k
xp = dik , ∀i , ∀k . (2)
Nonnegativity
xp ≥ 0, ∀p ∈ P. (3)
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Operational Costs
ea(fa): the carbon emissions generated on link a:
It includes the emissions generated also through sourcing; andIt also includes other GHG emissions.
Total Operational Cost Functions
ca = ca(f , ea(fa)), ∀a ∈ L. (4)
The total cost expressions capture supply-side competitionamong the firms for resources used in the manufacture,transportation, storage, and distribution of their products.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Ecolabelling Costs
The fashion firms adopt ecolabelling due to
Peer pressure from organizations such as SAC, and/or
Environmental regulations, and/or
The possible consumer pressure.
Ecolabelling Cost Functions
li = li (
nR∑k=1
dik), i = 1, . . . , I . (5)
The cost associated with ecolabelling includes:
The extra labelling of the fashion productThe research cost associated with quantifying the emissions
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Demand Prices
Ei : the emissions generated by fashion firm i ;
E : the vector of the emissions generated by all the fashionfirms.
Demand Price Functions
ρik = ρik(x) ≡ ρik(d ,E ), ∀i , ∀k . (6)
The functions capture the demand-side competition of thecompetitive fashion supply chain network.
Because of ecolabelling, the consumers at the demandmarkets are now informed as to the total emissionsgenerated by each of the fashion firms.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Profits
The Profit Function of Firm i
Ui =
nR∑k=1
ρik(d ,E )dik −∑a∈Li
ca(f , ea(fa))− li (
nR∑k=1
dik). (7)
In this oligopoly competition problem, the strategic variablesare the product flows.
Xi ≡ {{xp}|p ∈ P i} ∈ RnPi
+ and X ≡ {{Xi}|i = 1, . . . , I}
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
i=1 Ki constitutes a fashionsupply chain network Cournot-Nash equilibrium with ecolabelling iffor each firm i ; i = 1, . . . , I :
Ui (X∗i , X
∗i ) ≥ Ui (Xi , X
∗i ), ∀Xi ∈ Ki , (8)
where X ∗i ≡ (X ∗1 , . . . ,X∗i−1,X
∗i+1, . . . ,X
∗I ) and
Ki ≡ {Xi |Xi ∈ RnPi
+ }.
An equilibrium is established if NO fashion firm can unilaterallyimprove its profit by changing its product flows, given the decisionsof the other firms.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Variational Inequality Formulation
Variational Inequality (Path Flows)
Determine x∗ ∈ K 1 such that:
I∑i=1
nR∑k=1
∑p∈P i
k
∂Cp(x∗)
∂xp+∂ li (x
∗)
∂xp− ρik(x∗)−
nR∑j=1
∂ρij(x∗)
∂xp
∑q∈P i
j
x∗q
× [xp − x∗p ] ≥ 0, ∀x ∈ K 1, (9)
where K 1 ≡ {x |x ∈ RnP+ }.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Variational Inequality Formulation
Variational Inequality (Link Flows)
Determine (f ∗, d∗) ∈ K 2 such that:
I∑i=1
∑a∈Li
∑b∈Li
∂cb(f ∗, eb(f ∗b ))
∂fa−
nR∑j=1
∂ρij(d∗,E )
∂Eid∗ij
ea(f ∗a )
∂fa
× [fa − f ∗a ]
+I∑
i=1
nR∑k=1
∂li (∑nRj=1 d
∗ij )
∂dik− ρik(d∗,E )−
nR∑j=1
∂ρij(d∗,E )
∂dikd∗ij
× [dik − d∗ik ] ≥ 0, ∀(f , d) ∈ K 2, (10)
where K 2 ≡ {(f , d)|∃x ≥ 0, and (1) and (2) hold}.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Existence
There exists at least one solution to variational inequality (9)(equivalently, to (10)), since there exists a b > 0, such thatvariational inequality
〈F (X b)T,X − X b〉 ≥ 0, ∀X ∈ Kb, (11)
admits a solution in Kb with
xb ≤ b. (12)
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Uniqueness
With existence, variational inequality (11) and, hence, variationalinequality (10) admits at least one solution. Moreover, if thefunction F (X ) of variational inequality (10) is strictly monotone onK ≡ K 2, that is,
〈(F (X 1)− F (X 2))T,X 1 − X 2〉 > 0, ∀X 1,X 2 ∈ K, X 1 6= X 2,(13)
then the solution to variational inequality (10) is unique, that is,the equilibrium link flow pattern and the equilibrium demandpattern are unique.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
An Illustrative Example
kR1
Demand Market
HHHHHj
������4 8
D11,2
k kD21,2
? ?3 7
D11,1
k D21,1
k? ?2 6
M11
k M21
k? ?1 5
k1 k2Fashion Firm 1 Fashion Firm 2Firm 1 is located in theU.S.:
Its distribution center islocated in TheNetherlands;Air transport.
Firm 2 is located inBangladesh:
Its distribution center islocated in Germany;Ship transport.
The product is a whiteladies shirt. The demandmarket is in Germany.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
An Illustrative Example
The emission functions reflect the total CO2 generated onlinks, in kilograms, associated with this product.
A comparison of the results in Examples 1 and 2 shows that
The consumers’ increasing environmental concerns lead to thedecreases in the demands for the fashion products, as well asthe prices of both products.Consequently, the profits of both firms drop dramatically, whilethe emissions generated by both firms reduce significantly.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Undoubtedly, the implementation of the advancedemission-reducing technologies could support Firm 2 to regainits competitive advantage.
A comparison of the results in Examples 3 and 4 suggests thatFirm 2 should first focus on its off-shore manufacturingplant, which will be more profitable.
Nagurney, Yu, and Floden Fashion Supply Chain Network Competition with Ecolabelling
Summary and Conclusions
It is a rigorous, computable fashion supply chain networkmodel that captures such notable features as