Fashion Europe Net English Jeansnetwork Haeschel

Fashion Europe Net

Franchising Project with

Direct Marketing

The company

• Established in Germany in August 2006, As an innovative company, Fashion Europe Net (FE.N) is successfully expanding in the fashion market; specialized in the design and production of jeans. The headquarter is located in Hamm ( Westfalia).

• From the very first day, we focused on offering our partners the possibility of creating an additional source of income, without obligations and risks, free devison when, how and from where they would like to work.

• Many thousand active but independent partners of FE.N sell our products to a large and satisfied group of clients in Europe – with constantly increasing success.

• Annual sales in 2007 was approx. 3 million Euros• Annual sales in 2008 increased to more than 10 million Euros.• Presently there are about 1000 depots in Europe• FE.N is currently in Germany, Switzerland, Austria, Netherlands, Denmark,

Belgium, Spain, France, Hungery, Poland, Russia.

Market potential the german market as an example

• Turnover in 2008: 2,4 million in one year

• 76 million items (jeans) per annum in 2008

• Customers potential: approx. 66 million

• Customers potential in Europe: approx. 500 million

Jeans – designed for everyoneJeans are sold for hundred years. Everybody has one and wants one!We offer many different kinds of jeans, many colours, different styles and designs, for women, men and children. Fashion trends are changing two times a year, but it`s impossible to imagine fashion without jeans. With regard to competitiveness, quality and price FE.N can offer outstanding products all around the world providing great advantages for the end consumer!

5 min plan for your business• The opportunity for every FE.N Partner:

• The acquisition price: 19,90 Euro for all jeans for women in different styles and sizes from 34-52 (25 to 36 inch)

• The distibution price for endcustomers is 29,90 Euro

• You have the right to exchange (sizes,colours and styles in the different groups of articles) as FE.N - Partner

• Every FE.N Partner has the ability to rent free of charge up to 60 articles at the depots

• You have a comfortable purchase/right to exchange in hundreds of FE.N depots

• There are always women, men and childrens fashion – for phantastic prices

• Assortment and purchase of your basic configuration - minimum 5 articles

• No purchase commitment, no more costs, no term of contract, no minimum amount, no minimum order value!

How to become a FE.N Partner?

• If you want to become a FE.N – Partner you have to take a mini-package with 5 jeans for 99 Euro. For this package you will get one piece free of charge

• When you get your jeans you directly are a Partner of FE.N

The income & the profit

FE.N Partner

The commerceDirect Marketing =

Direct income

Create an worldwide

organization

Opening a depots

5% bonus ofdepots turnover

The selling price and margin

Jeans for women cost about acquisation 19,90€

Jeans-Price for final customer is 29,90€

The margin 10€

How to be arranged an organized FE.N Partner

you

1% 1%

2%

3% 3%

4%

3%

2% 2% 2%

4% 4% 4%

5% 5% 5% 5% 5% 5% 5%

6% 6% 6% 6% 6% 6% 6%

yourself

1. level - 1%

2. level - 2%

3. level - 3%

4. level - 4%

5. level - 5%

6. level - 6%

7. level and deeper: up to 1% bonus on the low turnover of your entire downlinefrom the 7th linie

world overturn: up to 1% low bonus to the whole world from sales of career stages"Team-President", together with well-qualified president

Here you get an example for your income

1) If you sell in avarage 3 jeans per day, that will be 90 jeans per month, your profit will be 900 euro.

2) If you give organise 4 fashion-partys per month for your friends and you sell average 10 jeans you will achieve a gross income about € 400,00.

3) You have aquired directly 5 partners. Every partner aquires 3 more partners directly (= 5 partner on level 1 and 15 partner on level 2). You and your partners are selling in avarage 3 jeans per day. Your monthly gross income is about € 1526,85

4) You have aquired 2 partners directly. Every partner has aquired 2 more partners-down to level 6. You and your partners are selling only 1 jeans in avarage per day! Your monthly gross income will be € 4132,74.

5) You have aquired directly 5 partners. Every partner has aquired 3 more partners-down to your level 6. You and your partners are selling in avarage only 5 jeans per month!Your monthly gross income will be € 10.024,88!!!

The career at Fashion Europe Net

Fen Team Fen Team Fen Team Fen Team Fen TeamStarter Organizer Manager Director President5 contacts 10 contacts 25 contacts 50 contacts 100 contactsIn the first line in the first line in the first line in the first line in the first line

special bonus* special bonus* special bonus*

7th line 7th line 7th line

* The commission will be transfered at the end of the next month

0,25% 0,5% 1%

FE.N Depot system conceptFE.N Depot system concept

A depot model regional• DLC = Depot & Logistic Center

Territory protection for the investor (The periphery will be appointed

individual regional)

• Franchise fee depending on region 25.000 €

• The depot must be able to provide 4.100 articles (2.000 jeans for women,

500 articles composed of women tops,

250 pieces garment for men, 250 jeans for men, 1000 articles for children, 50 women bags, 50 accessory articles)

• FE.N guarantees a bonus of 750 jeans gratis

• Added to the depot bonus of 5% there is a PPP (pay per piece) of 0,50 €

1.DLC Munich

1.DLC

Regensburg

2.DLC

Burghausen

3.Fashion Nürnberg

The FE.N model for a depot – the guarantor for quality and service

DLCDepot Logistic

Centerregional

Home Depot

Minimum 250 articlesBonus 3%

compensation payment1.990€

Premium Depot

Minimum 500 articles,bonus 4%Is able to provide other depots and gets the commission with

this turnovercompensation payment 2.990€

Fashion Outlet

Minimum 1000 articles,Bonus 5% is able to provideother Depots and gets the

commission with this turnover,territory protection.

Earns up to 1%from the depots and outlets

in the territorrycompensation payment 9.990€

Depot TypesDepot Types

Home DepotHome Depot Stock at least 250 women jeans plus 25 Bonus articleplus 25 Bonus article (f. ex. women shirts)(f. ex. women shirts) 3% Sales commision permanently,permanently,1.9901.990 € € Franchise fee Franchise fee

Premium DepotPremium Depot Stock at least 500 women jeansplus 50 Bonus articleplus 50 Bonus article (f. ex. women shirts)(f. ex. women shirts) 4% 4% Sales commision permanently,permanently,2.9902.990 € € Compensation fee Compensation fee

Fashion OutletFashion Outlet Stock at least 1000 women jeansplus 100 Bonus articleplus 100 Bonus article (f. ex. women shirts)(f. ex. women shirts)Equipment other depots possible4,5% Sales Commision permanently,permanently, 4.990 € Franchise fee

Fashion Outlet Fashion Outlet PlusPlus

Stock at least 1.000 women jeansplus 50 Bonus articleplus 50 Bonus article (f. ex. women shirts)(f. ex. women shirts) Equipment other depots possibleProtection area by arrangement5% Sales Commision permanentlypermanently0,25-1% Depot paticipation according to plan 9.990 € Franchise Fee

Valid for all depots of FE.N

• For all depots:• Intensive training for 2 days• One overnight stay will be payed by FE.N• 1 dinner with the directory of FE.N• Software-package• Premium-software for 6 month gratis

• Package for the depot opening• Flyer for the depot opening• Poster• Stickers• Pin• Certificate for depot manager• Access to the new depot-branch• Announcement in the depot list

Complete bonus for the advancement of the depot conception FE.N

Home depot Premium depot FE.N Fashion Outlet

Bonus total 500,00 € 800,00 € 2.500,00 €

Sponsor 300,00 € 550,00 € 2.000,00 €

Support 200,00 € 50,00 € 500,00 €

Daily payment of the bonus

Price list garment men/women

Price acquisition FE.N Price selling

Women FashionJeans in different styles €19,90 €29,90Jeans skirts €19,90 €29,90Blouses, T-Shirts €16,30 €23,50Denim Jackets €19,90 €29,90Coats €49,90 €59,90Jackets in different qualities €29,90 €36,50Jumper €16,30 €23,50

Men FashionJeans in different styles €29,90 €36,50T-Shirts, Polo-Shirts €16,30 €23,50Chemise €19,90 €26,90Bermuda €16,30 €23,50Jumper €16,30 €23,50Cardigan €19,90 €26,90Sweatshirt with hood €29,90 €36,50Winter-Jackets €49,90 €59,90

Price list garment children + accessorys

Price acquisition FE.N Price selling

Childrens Fashion Denim - Jeans, Denim – Skirts, €11.90 €16.90 Denim - Jackets, Different drapery Jackets €16,30 €23,50

Accessory Necklace, Bracelet €10,90 €15,90 Leather - Belts Pashmina €10,90 €15,90

Bags, FE.N original €49,90 €59,90 Women billfold €11,90 €15,90

Information & Contact

Kai-Uwe HäschelKai-Uwe Häschel

FE.N Fashion AgenturFE.N Fashion AgenturKai-Uwe HäschelKai-Uwe Häschel

Clevische Straße 27, Clevische Straße 27, 59494 Soest59494 SoestGermany Germany

Tel.: +49 (0) 2921 6600049 Tel.: +49 (0) 2921 6600049 Fax: +49 (0) 2921 6600044Fax: +49 (0) 2921 6600044

Email: Email: [email protected]@fen-fashion-agentur.de

www.fen.fashion-agentur.dewww.fen.fashion-agentur.de