Give Fanshawe a SECOND LIFE
Fanshawe Second Life
Jul 06, 2015
Slide show promoting the marketing and educational benefits of Virtual World technology for post secondary education.
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Transcript
Give Fanshawe aSECOND LIFE
Virtual worlds defined...
“A virtual world is a computer based simulated environment intended for its
users to inhabit and interact via avatars.”
Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality
Virtual worldsevolved from:
Email ICQ MSN
Online Gaming
SECOND LIFE
…towards web 3.0
It can be used as effective real-lifecommunication, business, education, and social tools
What is Second Life...
Second Life is the most talked about virtual world right now…
…lets see why!
It’s EASY…
Users download the Second Lifeprogram to enter the virtual world
Users can communicate in several different ways within Second Life…
In Private(instant message)
-or-
In Public(places or groups such as
conferences, classrooms, etc.)Verbally
(text and/or voice chat)
-or-
Non-Verbally(visual appearance, gestures,
and animations)
User Statistics
690, 000 registered users 50, 000 users logged on at any time Over 1 million unique users
Demographics All users musts be over 18 years
of age 58% male users and 42%
female users
Give Marketing a Second Life
Second Life takes marketing to a whole new level…
SL marketing is NOT the same as Real-Life marketing
Build a brand, not a product…
Brand Identity:
The image associated with your product, and your relationship with your publics
Visualize…
Our Target Market
Generation Y “Net Generation”Born 1977-1994
Brand Conscious & Tech Savvy 97% have a personal computer76% use social networking75% check Facebook daily
Generation C “Generation Click”Born 1995- Present
Lifelong users of social networks and digital communications
To brand in SL
Interactive
Progressive
Entertaining
Unique
BE:
Fun!
Progressive
Innovative
Community oriented
Leader in education
Fanshawe’s Brand
How to Market Fanshawe
Program-oriented gamesGiveaways
Student-controlled area
Study groups and student services
Visually-pleasing environment
Live Music
Save money, save time, save the environment
Tours for international studentsProgram orientationEasy access to important informationSchool Events/InitiativesElection CampaignsReduce carbon footprint
Give Education a Second Life
Lasalle College Loyalist College
Many educational institutions already have their virtual campus
Fanshawe College NMC University
There are a variety of courses that can be taught within Second
Life:
Law and Security
Natural and Health Sciences
Language Studies
Business and Marketing
Second Life would allow students to attend a number of educational events:
Conferences
Lectures
Discussions
Self-paced Tutorials
Simulations
Guest speakers
Role playing
What this means for Education…
Fanshawe would function more efficiently, while building stronger brand recognition,
and allowing students to network in a controlled environment
Fanshawe would function more efficiently, while building stronger brand recognition,
and allowing students to network in a controlled environment
...envision Fanshawe’s potential
This is where you were…
This is where you are…
This is where you could be!
Get on Board and Be
REMARKABLE!
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