Fanshawe CC & PR Orientation 08

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ns What is CC & PR really like @ Fanshawe?

Integrated Learning

Diverse Experiences

Constructive Feedback

A Fair Amount of Group Work

Opportunities to Work with Real businesses

Camaraderie & a Lot of Laughs

A Number of Lunches at Oasis & the Outback Shack

Goes Beyond the 8 Months in the Classroom

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nsFall Semester

COMP-6020 - Internet Research and Web Page Design

CORP-6006 - Trends and Technologies in PR

CORP-6002 - Presentations Skills and Multimedia

CORP-6007 - InDesign 1

PBRL-6002 - Public Relations & Ethics Case Study

PBRL-6003 - Writing for Public Relations

PBRL-6011 - Intro to Public Relations & Corporate Comm.

SKLS-6001 - Facilitations Skills

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ns COMP-6020 Internet Research and Web Page Design

HTML / XHTML & CSS coding to create:

Web Pages Tables Pictures Links Inline, Embedded External Style Sheets

Use of Blogs, Podcasts and other social media

Utilizing Adwords

Creating effective e-newslettersTeacher: Matthew Hoy

Status: 1 year with CC & PR

Background: CC & PR Alumni

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ns CORP-6006 Trends and Technologies in PR

Emerging Technology and its application to PR

Exploration of Social Media

TechAlliance Symposium rTraction Core Solutions Fanshawe College Echidna Dovetail MH New Safety

Teacher: Dana Morningstar

Status: 11 years with CC & PR

Background: Masters in Education

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ns CORP-6002 Presentations Skills and Multimedia

Impromptu Speeches

Business Presentations

Toasts

Eulogies

Over coming nervous ticks

Creating Effective Visual Aids

Teacher: Ed Wilson

Status: 8 Years with CC & PR

Background: Masters in Education &

Certificate in Alternate Dispute Resolution

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ns CORP-6004InDesign 1

Learning how to use a Mac

Page layout using InDesign Inputting text and graphics Utilizing Leading, Kerning, Tracking Recreating Magazine pages

Creating publications

Designing Business CardsTeacher: Dean Rossetti

Aka: Uncle Dean

Status: 11 Years with CC & PR

Background: Graphic Designer

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ns PBRL-6002Public Relations & Ethics Case Study

Role and necessity for ethical standards in Business

Case Analysis and Presentations Potter’s Box

Case Study Assignments

Teacher: Bob Riches

Status: 11 Years with CC & PR

Background: Director of Public Relations &

Manager of Employee Communications for

Ontario Hydro

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ns PBRL-6003Writing for Public Relations

Grammar 101 - weekly presentations Pronouns Capitals Sentence Fragments Mixed ModifiersPronoun Reference Error

Great Big Project

Teacher: Otte Rosenkrantz

Aka: Grammar Guru

Status: 11 Years with CC & PR

Background: Freelance Journalist

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ns PBRL-6011Intro to Public Relations and Corp. Comm.

History of CC & PR

Areas of CC & PR

Communication Plans

Event Planning IABC Winter meeting & CAS gift Drive

Teacher: Sandra King-Webster

Aka: Queen of the Comm Plan

Status: 10 Years with CC & PR

Background: Communications

Specialist with London Life

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ns SKLS-6001Facilitation Skills

Facilitating 101

Goal Setting

Problem Solving

Conflict Resolution

Strategic Planning

Myers - Briggs

Teacher: Scott May &

Robin Rundle Drake

Status: 4 Years with CC & PR

Background: Department of Comm. & PR

at U.W.O (Scott)

Organizational Development Consultant

(Robin)

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nsWinter Semester

COMP-6021 - Applied MS Office Skills

COMP-6007 - Photoshop

CORP-6008 - InDesign 2

PBRL-6012 - Strategic Planning & Crisis Management

PBRL-6013 - Specializations in Public Relations

PBRL-6007 - Writing for PR and Media Relations

FLDP-6001 - Independent Study-Program Topic

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ns COMP-6021Applied MS Office Skills

Online Course

Word, PowerPoint, Excel, Access

Weekly Assignments

Weekly Web Reviews of the Programs

Quizzes

Cumulative Final Project

Teacher: Janine McComb

Status: 4 Years with CC & PR

Background: Training and Development

Consultant for Ford Canada

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ns COMP-6007Photoshop Colour Correction

Photo Resolution

Photo Manipulation

Collaging

Close Cropping

Special Effects

Professional Photo shoot Teacher: Dean Rossetti

Aka: Kung Fu Master

Super Power: Ability to catch you during

the split second you aren’t paying attention

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ns CORP-6008InDesign 2

Teacher: Dean Rossetti

Motto: Microsoft Publisher Sucks

Advanced Mac tips

Advanced Page layout using InDesign Paragraph Style Sheets Creating a Library

Designing Business Cards with pictures

Preparing files for saving & printing

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ns PBRL-6012Strategic Planning and Crisis Management

Teacher: Bob Riches

Interests: Skiing

Communications Plans

Crisis Communications Plans

McLuhan’s “The Medium is the Message”

Mediums of Public Relations

Crisis Management

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ns CORP-6013Specializations in Public Relations

Teacher: Sandra King-Webster

Interests: Biking, Skiing

Government Relations

Public Affairs

Marketing Communications

Branding

Communications Audits

Special Events This Orientation! Field Trip

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ns PBRL-6007Writing for PR and Media Relation

Teacher: Otte Rosenkrantz

Interests: Reading

Special Projects: Fanshawe SecondLife

Press Releases

Brochures

Media Kits

Portfolios

Press Conferences

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ns FDPL-6001Independent Study - Program Topic

Your opportunity to put your in class learning to work while gaining valuable experience

Past Placements:

University of Western Ontario, Thames Valley District School Board, IABC,

United Way, Parkinsons Foundation, UP, Barking Frog, The London Chamber

of Commerce, London Health Science Center, London Life, 3M, Ivey School of

Business, OPP & RCMP, The Grand Theatre, Ford Canada, Citi Financial,

Universal Music, Hill & Knowlton, Much Music, Rogers, The Children’s

Hospital Foundation, Communications for MPs and MPPs, Sport Western,

Fanshawe Athletics, Redbull, Tennis Canada, Make-a-Wish Foundation, etc.

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ns Our Graduates ...Sarah Rowe (CC&PR Graduate 1999)Assistant Director, International Projects, CEC Network

Lisa Naccarato (CC&PR Graduate 2000)Consultant, Corporate Communications Group, Hill & Knowlton Canada.

Steve Matthews (CC&PR Graduate 1997)Emergency Response Communications Manager, World Vision International.

Brad Kerr (CC&PR Graduate 2001)Assistant to the Alumni Office, Fanshawe College.

Jodi Murphy (CC&PR Graduate 2003)Project Coordinator for Student Teaching, London Occupational Safety and Health Information Service.

Carrie Mailloux (CC&PR Graduate 1999)Public Relations supervisor, 3M Canada Company.

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ns So Why Choose Fanshawe CC & PR?

Experienced & Connected Faculty

Unique course schedule

Amazing Design Classes

Networking Opportunities in London

Hands on experience working with real companies

TechAlliance Symposium

IABC Luncheon

Field Placements

The CC & PR family 10 years strong

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ns A Gift From Us To You

Fanshawe CC & PR 08-09 Facebook Group

current students, alumni & faculty available to

answers questions and help you

this group will be turned over to next years class in

the fall

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ns Welcome ...

Laura LingChris ClarkB.A. Honours English

U.W.O

NATIONAL Public Relations

Coordinator, New Media

B.A. Honours Mass Communications with

a minor in Music

London Life

Communications & Advertising