Fake It Before Make It

Fake It, Before You Make It

I don't know who invented high heels,but all women owe him a lot.

- Marilyn Monroe

Kosala Nuwan Perera.- About Me

Waterfall, agile, scrum, et al.Not entirely a bad way to build products!

No woman wants the man that no other woman wants.

- Jada Smith

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We made the mistake of focusing on engineering first and customer development second.Obvious mistake!

For starters, we didn't validate our startup idea.Obvious mistake!

Every feature is a commitment, a financial debt, even if its not used.People really don’t get this!

Leap-of-faith Assumptions

assume the Problem

assume the Solution

assume to Solve

ProblemDo customers know they have a problem?

SolutionWould they buy if there is a solution?

SolveIs it feasible to solve and sell?

ProblemCannot fit in. It’s either too tight or to loose.

Solution Cut off a leg or two to lose few pounds, orPut up perfect fit fashion stores.

SolveManufacture all designs in all possible sizes.

Biggest mistake of all time is jump straight to “solve”.

You have to do 10 times better, not 10% better.

To be a great champion you mustbelieve you are the best. If you’re not, pretend you are.

- Muhammad Ali

Figure out how to sell and make the product, before spending time on engineering.

Landing pages.

Audience building.

Minimum loveable products.Concierge | Wizard of Oz | Fake doors

Landing pages.Only good for one thing and one thing only.

Interesting enough to give the email address.

Audience building.Blogs, Meetups, Conferences etc.

Make you look like an expert.

Connect! Good to reach a broader audience.

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Design is not just what it looks likeand feels like. Design is how it works.

- Steve Jobs

MVPMinimum loveable product.

Video and image used without permission of any sort

Concierge.Do it manually first.

Helps to learn the process.

Wizard of Oz.Hide everything behind the curtain.

Helps to learn the process.

Do it with zero lines of code.

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Fake doors.See how many will pass thru the door.

Good to figure out payment plans,

small features etc.

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Wrap up tips!What to pick is up to you.

Think big but start small.Wrap up tip 1 of 4.

Stop worrying about crappyness.Just ship something that jump curve.Wrap up tip 2 of 4.

Do it cheaper, smarter, faster way.Wrap up tip 3 of 4.

Even 1% from a billion dollar marketis still a lot of zeros.Wrapping up tip.

Fake it. Make it. Ship it.Thank you!