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Hello!Christopher GravesChairman of OgilvyPublic Relations WorldwideThomas CramptonGlobal Managing DirectorSocial@Ogilvy
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Nostalgia Bias
First, humans see the past more favorably than they actually experienced it. This is called the nostalgia bias. 6
The Concreteness Phenomenon
Disgust Resonates (on the right)
Cultivation Theory
15
Stanley Feldmans Parenting Style Questions
Stanley Feldmans Parenting Style Questions
Moderates who do not exhibit authoritarian views until activated.
Stenner claims under threats such as immigration, terrorism, or gay marriage this group then exhibits support for authoritarian leaders.
Even non-authoritarians can begin to exhibit authoritarian views or support under threat to their social values.
What most fundamentally distinguishes authoritarians, as we explained in detail in our book, are three inter-related sets of attitudes about which they are, collectively, adamant: 1) an especially strong propensity to divide the world into us vs. them and a concomitant intolerance of outgroups perceived as threats to Americas existing social fabric; 2) projecting strength in the most straightforward, uncompromising way possible; and 3) the related perils following from the breakdown of law and order.
Authoritarian Correlates with Voting for Trump
Same Scientist Different AssessmentSource: Dan Kahan, Yale
Because the influencers and experts can provide information about the product and influence other users opinions regarding the product, the advertiser is likely to be willing to pay more for advertising to experts and influencers of the product.
Face2Face Software
Our Role?
Earning InfluenceListening, segmentation & framingMatch messenger to audienceCraft content that mattersBehavior-based narratives
Earning InfluenceListening, segmentation & framingMatch messenger to audienceCraft content that mattersBehavior-based narratives
Cultural Cognition
Big Five Personality Traits (OCEAN)
Warmth Competence Grid by Fiske
Earning InfluenceSegmentation & framingMatch messenger to audienceCraft content that mattersBehavior-based narratives
Earning InfluenceSegmentation & framingMatch messenger to audienceCraft content that mattersBehavior-based narratives
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Christopher GravesChairman of OgilvyPublic Relations WorldwideThomas CramptonGlobal Managing DirectorSocial@Ogilvy
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