Fair Facts · Fair Facts • The Pensacola Interstate Fair is a non-profit corporation run by a Board of Directors representing all walks of life and residential areas of Pensacola.

FairFacts

•ThePensacolaInterstateFairisanon-profitcorporationrunbyaBoardofDirectorsrepresentingallwalksoflifeandresidentialareasofPensacola.•TheFairattractsapproximately300,000attendeeseachyear.•TheFair,asanysuccessfulfairdoes,includesanamusementcenter.Thisamusementcenterbringsmorethan1,000peoplewhostayinEscambiaCountyfortwoweeksorlonger.Theseindividualsspendquitealargesumwhileinthecounty.Additionally,thesevisitingworkersarestayingandspendinginanunderservedareaofEscambiaCounty.Thisinfluxofvisitationandspendingshouldbewelcomedandsupported,asaconventionofsimilarsizewouldbe.•TheFairattractsthousandsofpeopletoEscambiaCounty,manyofthembeingvisitorswhowouldpossiblynotcomeotherwise.ItisreasonablyassumedthattheyspendtheymoneyinPensacolaatlarge,notjustattheFair.Annual•TheFairparticipatesfinanciallyinthefunctionsandactivitiesofthecityanddoesitspartinmeetingitscivicresponsibilities.•ThePensacolaInterstateFairgeneratesover300jobseachyearforourlocaleconomy.•TheFairisagoodcommunitysteward,donatinguseofitsspacetoworthycausessuchasCommunitiesCaringatChristmas.Italsodonatesitsfacilitiesforutilitycrewsandfirstresponderstoaidinrecoveryfromnaturaldisasterssuchashurricanes.•ThePensacolaInterstateFairgives$30,000ayearinscholarshipstolocalstudentsandsince1983hasgivenover$1,015,000tomorethan1,076studentstofurthertheireducation.Inaddition,ThePensacolaInterstateFairhasendowedscholarshipsthroughthePensacolaJuniorCollegeFoundation.•ThePensacolaInterstateFairisalicensedbusinessoperating365daysayearandservestheusefulpurposeofprovidingthefacilitiesforthedevelopingoftheAgricultural,Educational,Scientific,Livestock,CulturalandCommercialresourcesofthecommunityandsurroundingarea.•EveryyearthePensacolaInterstateFairgeneratesover$8milliondollarsofconsumerspendinginthelocaleconomyandisproudtobeamajorpartofPensacola’seconomy.•80%oftheFair’sbudgetisspentandstaysinourlocaleconomy.•ThePensacolaInterstateFairawardsover$100,000inprizemoneytoexhibitorseveryyear.•ThePensacolaInterstateFairprovidesanatmosphereofentertainmentandfunfortheWHOLEFAMILY.•ThePensacolaInterstateFairprovidesanopportunityforlocalcitizenstoshowcasetheirtalentsandhobbieseachyear.

FAIR HISTORY

In 1935, John E. Frenkel Sr. was the City Clerk for the City ofPensacola and the City permitting agent. He began the PensacolaInterstate Fair at the request of Mr. Whittie Weis of Royal American Shows,the largest carnival in the United States.

Mr. Weis, knowing that Mr. Frenkel had experience in promotion andan exceptionally good relationship with many citizens of Pensacola andEscambia County, asked him to assemble a group that would be interestedin putting on the first fair. Mr. Frenkel was very instrumental in putting onthe first Mardi Gras event and other local events. He also started WCOA,Pensacola’s first radio station. Because of his expertise in promoting theseventures, he was well-equipped with the knowledge to take on the fair.

The first Fair (1935) was held at Cervantes Street and Pace Boulevard.From there, it moved to Garden Street and Pace Boulevard. In 1940, theFair purchased its first permanent location on Pottery Plant Road, laterknown as Fairfield Drive. Then in 1942, the Fair was reorganized as anon-profit organization and it’s charter was locally incorporated by theBoard of County Commissioners and verified by County Judge Fabasinski.

The Fair thrived at this location for over 20 years until the property wassold for a local development. In 1968, the Fair purchased the piece ofproperty on Highway 90 (6655 Mobile Highway). The fairground wasbuilt from the ground up, and the first Fair was held at this location in1969. The Fair now owns over 170 acres of land at this site.

The Fair began with John E. Frenkel Sr., his wife Lillian, and 30 fairmembers. Over the years it has become one of the finest and largest fairsin the United States with a staff of nine and more than 400 volunteers.Many volunteers are local clubs and individuals who serve to showcase awonderful array of exhibits. Livestock and poultry also play a major role at the Fair.

The Fair brings a stimulating, satisfying, stirring and sparkling celebra-tion of education, entertainment and information to Pensacola. We areextremely proud to be part of the economy and growth of Pensacola yearafter year...and proud to say, “The Fair is Good For Pensacola.”

Members of the Pensacola Interstate Fair wish to extend their sincereand lasting appreciation to all those people and organizations who havecontributed so much, labored so hard, and shown their interest year afteryear. As a result, the Fair is firmly established as a part of Pensacola’scommunity life and business.

AUTOMOTIVE SPONSORSHIP

The automotive sponsorship provides a unique opportunity for an auto-motive dealer to expose their vehicle offerings to the 250,000+ people whopass through the entrance gates during the 11 days of The PensacolaInterstate Fair.

•Display sign with dealer logo on permanent marquee signage.

• Fence banner wrap space for the interior fence at fairground entrance. Banner material to be supplied and installed by sponsor. Approximately 200 linear feet of material required.

• Parking/Display area for 10 - 12 cars in gated entrance area tothe Fairgrounds.

• Reserved car display in Automotive Show building.

• Logo inclusion or business name mention in all television, newspaper, and radio advertising (media plan valued at more than $130,000).

• “Presented by” inclusion in select major media and all PR(minimum media value $30,000).

•Web site page highlight and reciprocal link on Pensacola Interstate Fair Web site, www.pensacolafair.com.

• Sponsor recognition in Pensacola Interstate Fair informational brochure (downloadable PDF on website).

•2 VIP parking passes.

•2 Hospitality room passes.

•20 entrance tickets.

TOTAL PACKAGE VALUE: $75,000.00

Title Sponsor Cost: $25,000(exclusive sponsorship)*Package maybe customized to fit your needs.

CONCERT STAGE SPONSORSHIP

Each year the Pensacola Interstate Fair provides national touring musicalacts entertainment for each night of the Fair. The acts cover many types ofmusic genres and appeal to diverse demographics. Previous entertainershave included: Reba McEntire, Charlie Daniels, Toby Keith, Kenny Chesney,Wynonna Judd, Foreigner, Phil Vassar, Kellie Pickler, Bret Michaels, BillyCurrington, Vince Neil, and Trace Adkins.

•Stage and stage area referred to as “sponsor name stage” in all outdoor, television, newspaper, and radio advertising (media plan valued at more than $130,000).

• “Presented by” inclusion in select major media and all PR(minimum media value $30,000).

•10' x 10' commercial booth in the main entrance exhibit hall.

• Frequent on-stage mentions and recognition plus pre-show promotional item* throws from stage. *Items to be supplied by sponsor.

• Banner signage on backstage hospitality fencing and inside backstage artist area.



•2 VIP parking passes.

•2 Hospitality room passes.



Title Sponsor Cost: $20,000(exclusive sponsorship)*Package maybe customized to fit your needs.

SOLD

BACKSTAGE ARTIST HOSPITALITY FURNITURE SPONSORSHIP

The Pensacola Interstate Fair provides an artist hospitality area for themusic entertainers giving them a comfortable area to relax before and aftertheir shows. The artist hospitality area also provides a secure and privatearea for the VIP meet & greets.

•Banner signage on backstage hospitality fencing and inside backstage artist area.



• Logo inclusion or business name mentioned in all newspaper advertising. (media plan valued at more than $130,000).

•1 VIP parking pass.



Title Sponsor Cost: $5,000(exclusive sponsorship)

AG-VENTURES STATION SPONSORSHIP

As part of it’s core-mission The Pensacola Interstate Fair operates an edu-cational experience designed to teach children about agriculture, farmingand its relationship to “where food comes from”. The Ag-Ventures barn has5 stations where the children learn by hands-on experiential learning. Eachyear over 1,000 school children from public and private schools inEscambia County attend the Ag-Ventures program at no cost during schoolsponsored field trips, with many more thousands of children visiting duringopen hours. All Ag-Ventures activities meet all the requirements of the FloridaSunshine State Standards taught in Florida schools.

•Sponsor recognition in Ag-Ventures press release.

•Banner space above Ag-Venture Station.

•Opportunity to include promotional brochures in the 1,000+ information packets that are distributed to each child to review with their parents at home.


•Sponsor recognition in Pensacola Interstate Fair informational brochure (downloadable PDF on website).


Presenting Sponsor Cost: $500(five available)

STEER AUCTION

Each year The Pensacola Interstate Fair helps support the 4-H and FFAwith the livestock show and cattle competition. Students spend numeroushours hand raising and grooming various livestock and cattle for this annualcompetition.

The highlight of this competition is the steer auction with the proceedshelping to support the youth in agriculture student programs.

Typical average price - $1.50 per pound.

•Grand Champion and Reserve Champion buyers featured in Steer Auction press release. As well as pictures and coverage in local newspaper.

• Promotional signage and banner space on livestock barn and pens.

•Grand Champion and Reserve Champion buyers featured in Fair Premium Guide.


CONTACT INFORMATION

All packages may be customized to meet your marketing needs. For further information on these and other available sponsorships please contact:

Don E. Frenkel General Manager

6655 W. Mobile Hwy Pensacola, FL 32526

Phone: 850-944-4500 Fax: 850-944-4526

e-mail:[email protected]

Fair Facts · Fair Facts • The Pensacola Interstate Fair is a non-profit corporation run by a Board of Directors representing all walks of life and residential areas of Pensacola.

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