Contact: [email protected] THE CONNECTED MARKETER COURSE: THE STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHY, IN CONJUNCTION WITH BOO-YAH, WILL HOST THE CONNECTED MARKETER COURSE AND LIMITED SEATS ARE AVAILABLE. WHO SHOULD ATTEND? • MARKETING EXECUTIVES ENGAGED IN BOTH STRATEGIC AND TACTICAL MARKETING PROGRAM EXECUTION. • EXECUTIVES THAT WANT TO UNDERSTAND HOW TO CREATE MERGED PHYSICAL AND DIGITAL EXPERIENCES. • MARKETERS THAT WANT TO UNDERSTAND HOW TO MEET THE NEEDS OF CONNECTED INDIVIDUALS, CONSUMERS AND SHOPPERS. WHAT WILL YOU GAIN? THE MASTERCLASS MIXES STRATEGY WITH TACTICAL ACTIONS THAT CAN BE USED AND WILL HELP YOU UNDERSTAND HOW TO FOCUS ON FOUR KEY TASKS: 1. BUILDING ON UNDERSTANDING OF INDIVIDUALS 2. CONNECTING, ENGAGING AND INFLUENCING INDIVIDUALS 3. REMOVING BARRIERS TO ENGAGEMENT FOR THOSE INDIVIDUALS 4. BEING A SERVICE TO INDIVIDUALS COURSE CONTENT: DETAILS: WHEN: 6TH AUGUST 2018 | TIME: 08H30 – 16H30 WHERE: PLATFORM 43, 43 WEBERSVALLEI ROAD, JAMESTOWN, STELLENBOSCH INVESTMENT: R4500 PP (EXCL VAT) Module Content Pre-Workshop Complete assessment in private Setting the context for the workshop • • • • Macro trends (B2C &B2B) • Marketing failures • Competing approaches to marketing • The role of the CMO • Changing roles of C Suite What is Connected Marketing Introduction to key concepts and ideas Connected Marketing Examples Key tasks of a connected marketer • Building your understanding through research, access to data & data science • Identifying customer needs • Exploring the role your brand plays in customers’ lives Assessment Review • Your brand and connected marketing The 6 Rules • In Workshop activities TCM Journey Mapping • Group exercise on the connected brand journey map • Research • The role you play in the lives of your target audience • • Market positioning Building personas or profiles • Journey Mapping • Moments of Truth • Media Neutral Planning • Single Customer View Simplifying life for the connected individual • • • Identifying friction points Sources of data and value Generating value for individuals Connecting Marketing Technologies Serving the connected individual Skills for the future Connected Marketing Officer DAY 1 Enabling the connected individual Understanding the connected individual TCM Planning Understanding the connected individual The Connected Marketer Introductions 6TH AUGUST | FACILITATED BY CARMEN MURRAY
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Contact: [email protected]
THE CONNECTED MARKETER COURSE:THE STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHY, IN CONJUNCTION WITH BOO-YAH, WILL HOST THE CONNECTED MARKETER COURSE AND LIMITED SEATS ARE AVAILABLE.
WHO SHOULD ATTEND?• MARKETING EXECUTIVES ENGAGED IN BOTH STRATEGIC AND TACTICAL MARKETING PROGRAM EXECUTION.
• EXECUTIVES THAT WANT TO UNDERSTAND HOW TO CREATE MERGED PHYSICAL AND DIGITAL EXPERIENCES.
• MARKETERS THAT WANT TO UNDERSTAND HOW TO MEET THE NEEDS OF CONNECTED INDIVIDUALS,
CONSUMERS AND SHOPPERS.
WHAT WILL YOU GAIN?THE MASTERCLASS MIXES STRATEGY WITH TACTICAL ACTIONS THAT CAN BE USED
AND WILL HELP YOU UNDERSTAND HOW TO FOCUS ON FOUR KEY TASKS:
1. BUILDING ON UNDERSTANDING OF INDIVIDUALS
2. CONNECTING, ENGAGING AND INFLUENCING INDIVIDUALS
3. REMOVING BARRIERS TO ENGAGEMENT FOR THOSE INDIVIDUALS
4. BEING A SERVICE TO INDIVIDUALS
COURSE CONTENT:
DETAILS: WHEN: 6TH AUGUST 2018 | TIME: 08H30 – 16H30WHERE: PLATFORM 43, 43 WEBERSVALLEI ROAD, JAMESTOWN, STELLENBOSCHINVESTMENT: R4500 PP (EXCL VAT)
Module ContentPre-Workshop Complete assessment in private
Setting the context for the workshop •
• • •
Macro trends (B2C &B2B)• Market ing fa i lures• Compet ing approaches to market ing• The role of the CMO• Changing roles of C Sui te
What is Connected MarketingIntroduct ion to key concepts and ideasConnected Market ing ExamplesKey tasks of a connected marketer
• Bui ld ing your understanding through research, access to data & data sc ience• Ident i fy ing customer needs• Explor ing the role your brand plays in customers’ l ives
Assessment Review • Your brand and connected market ing
The 6 Rules• In Workshop act iv i t ies
TCM Journey Mapping • Group exercise on the connected brand journey map
• Research• The role you play in the l ives of your target audience• •
Market posi t ioning Bui ld ing personas or profiles
• Journey Mapping• Moments of Truth• Media Neutral Planning• Single Customer View
Simplifying l i fe for the connected individual •
• •
Ident i fy ing fr ict ion points
Sources of data and value Generat ing value for indiv iduals
Connecting Marketing Technologies
Serving the connected individual
Skills for the future Connected Marketing O�cer
DAY 1
Enabling the connected individual
Understanding the connected individual
TCM Planning
Understanding the connected individual
The Connected Marketer
Introductions
6TH AUGUST | FACILITATED BY CARMEN MURRAY
Related Documents
