Facebook Posting Behaviour of Retailers at Christmas

8/11/2019 Facebook Posting Behaviour of Retailers at Christmas

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As part of my current role I manage the social media efforts of a

UK based retailer. I understand and have seen rst hand the growing

impact social media can play in the success of a company. My initial

aim of this research was a desire to ensure that our facebook pagewas keeping up with other retailers leading up to our busiest season,

Christmas.

I chose to analyse every post that a sample of 30 retailers created and shared

between: 1stNovember 2013 to 1stJanuary 2014. This analysis has allowed me

to capture some fantastic content and also given me a broad insight into the

posting behaviour of pages that saw great volumes of engagement and growth

over the Christmas season.

After analysing the information, I thought it would be a great piece to share

with others interested in social media and retail, so I enrolled the help of a

colleague, Senior Graphic Designer Jim Dwyer, to create this document.

To the right is the sample of retailers I chose to observe. A collection of

competitors and retailers with very large l ike counts . . .

I hope you nd this research helpful and above all engaging, thank you for reading.

Paul Williams

FACEBOOK POSTING BEHAVIOUR OF RETAILERS AT CHRISTMAS


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Facebook Posting Behaviour of Retailers at Christmas

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