Logout Experience on Facebook To protect their personal Facebook accounts, our members logout regularly and serve as a captive audience for your video or link ads. Logout Experience Video • Distribute a video post from your Page at the end of a user’s experience when they are looking for something new Logout Experience Link • Show a link post from your Page at the end of a user’s experience when they are actively seeking new content
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Logout Experience on Facebook
To protect their personal Facebook accounts, our members logout regularly and serve as a captive audience for your video or link ads.
Logout Experience Video
• Distribute a video post from your Page at the end of a user’s experience when they are looking for something new
Logout Experience Link
• Show a link post from your Page at the end of a user’s experience when they are actively seeking new content
Targeting + Packages
Packages
You can purchase Logout Experience (LOX) ads in 3 ways:
• Reach Block + LOX: Combined Premium Homepage ads + Logout during a 1 day burst for maximum impact. Ideal for product launches or events
• Target Block + LOX: 2-3 days of reaching a targeted audience with Premium Homepage ads + Logout.
• LOX standalone: Own the Logout unit for 1 day
+
Targeting must remain
broad
Targeting
Can be done on a country level (all India) but not by city
Targeting options are based around age groups:
- All age groups (13+)
- 18 years old and older
- 21 years old and older
Internal Sales Information
• LOX can only be bought via Insertion Order (IO), with Facebook to setup and manage. This cannot be done via self-serve
• Like all IO programs, client will be invoiced in USD. Payment to be made via wire transfer
Pricing for India
Please use these pricing plans as a guide, since the actual costs will vary depending on objective and target audience
• Reach Block + LOX:
– 54.3MM impressions for USD$152,141
• Target Block + LOX:
– 22.7MM impressions for USD$73,105
– 29.7MM impressions for USD$89,294
• LOX standalone:
– 15.7MM impressions for USD$55,176
India packages generally
start at USD$55k
If a client shows true interest in LOX (and knowing the minimum pricing requirements), then please pass along to a Facebook
Client Partner to continue conversations
Additional discounts may apply to bulk LOX purchases