Facebook Ad Overview

FACEBOOK

Ammar Ahmad – Angel Kim Visam Shah – Huy Tran

Agenda

Application• User• Business

Facebook Ads

Facebook Insights

Background• Project & Acquisition

Timeline• Basic Concept

Background

*(FacebookNewsroom, 2016)

User InformationActive Users

Monthly Daily

1.7B92.4%

1.13B

91.2%

Who are they?

What are they doing?

76%66%

4.5B

300M 44M 100M *(FacebookNewsroom, 2016)*(BrandWatch, 2016) *(Zephoria, 2016)

Project & Aquisition Timeline2005

2006

2012

2013

2013

2014

2014

*(FacebookNewsroom, 2016)

Basic Concept

Images Chat Video Connect

User Application

Connect

Communicate

Cloud Storage

Live

GeoTag

SafetyCheck

*(FacebookAbout, 2016)

Business Application

Connect

Business Page

Marketing Promotions

Advertising

*(FacebookBusiness, 2016)

Facebook Ads

Traffic & Leadsfor websites

Sales & Leads for products/services

Page Engagement

*(Facebook Ads, 2016)

FB Ads – Traffic & Web Leads

Traffic & Leadsfor websites

Domain Ad Page Post Link

- Place: Right Column- Mobile: N/A- Simple & Inexpensive- Low CTR

- Place: Right Column & Newsfeed- Mobile: Yes!- Most common - Mid to high CTR

*(Facebook Ads, 2016)

FB Ads – Traffic & Web LeadsMulti-Product

(Carousel)DPA

Dynamic Product Ads

- Place: Newsfeed- Mobile: Yes!- Interactive (max. 5)- Mid to high CTR

- Place: Right Column & Newsfeed- Mobile: Yes!- Retargeting, automation& time value- High CTR (requires FB Pixel)

Sales & Leads for products/services

*(Facebook Ads, 2016)

FB Ads – Traffic & Web LeadsLead Ads Facebook Canvas

- Place: Newsfeed- Mobile: Yes!- Convenience & placement value- High conversion rate

- Place: only mobile!- Super interactive

- Mid CTR & High Engagement

Sales & Leads for products/services

- Originality

*(Facebook Canvas, 2016)*(Facebook Ads, 2016)

FB Ads – Traffic & Web LeadsPage Likes Rich Media

- Place: Newsfeed

- Mobile: Yes!- Convenience & placement value- High conversion rate

- Place: Everywhere- Video content drives 179% more interaction

- Low CTR – High Engagement- Most common

Page Engagement

*(Facebook Ads, 2016)

Facebook Insights

Page Insights

- Simple & interactive

- Likes, reach, and engagement metrics

- High-level analytics

*(Facebook Ads, 2016)

Facebook Insights

Ads Manager Analytics

- Integrated & campaign-focus

- Demographic & behavioural, & web-based metrics

- Conversion analysis & budgeting

*(Facebook Ads, 2016)

Bibliography• Brandwatch (2015): https://www.brandwatch.com/2015/01/men-vs-

women-active-social-media/• Zephoria (2015): https://zephoria.com/top-15-valuable-facebook-

statistics/• Fbnewsroom (2016): http://www.newsroom.fb.com• Recode (2016): http://

www.recode.net/2016/1/27/11589140/facebook-says-video-is-huge-100-million-hours-per-day-huge• Facebook Canvas (2016): http://www.canvas.facebook.com• Facebook Lead Ads (2016): https://

www.facebook.com/business/products/ads• Ad Expresso (2016):

https://adespresso.com/academy/guides/facebook-ads-beginner/

Thank You.