Top 5 tips for writing effective Facebook ads April 23 rd Webgrrls NYC Writing PPC ad copy that gets results Paulina Podbiello p.podbiello@ omisem.com www.facebook.com/omisem
Top 5 tips for writing effective Facebook ads
April 23rd Webgrrls NYCWriting PPC ad copy that gets results
Paulina [email protected]
www.facebook.com/omisem
Why Facebook?
• Facebook ads give a powerful and affordable opportunity that can boost any business and create profit.
• You can start your campaign with as little as $5.
Tip 1 Choose the type of Facebook Ad
• Promote your Page
• Posts on your Page
• Website
• Actions users took
Tip 2 Precise Interest Targeting
• Broad Category TargetingBroad categories include topics like Gardening, Horror Movies, and Consumer Electronics. • Precise Interest TargetingPrecise Interest Targeting allows you to target users based on information in their profile including listed likes and interests, the pages they like etc.
Tip 3 Great Image
• Images of people work best.
• Preferably their faces.
• Don not use a blurry or dark picture.
Tip 4- Great Ad Copy
25 character headline and 90 character body text use the famous copywriting formula AIDA.(A)ttention: Draw users into the ad with an attention grabbing headline.(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.(D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.(A)ction: End the ad with a call to action.
Tell people exactly what you want them to do!
Use : Click here, Act now, Buy now, Sign up, Try this!
Also tell them what’s going to happen when they do take action:• Click here for full details• Act now to get yours today• Buy now at this low price• Sign up for the latest news
Tip 5 – Testing
• Testing is the best directive you can get to achieve success. Do not just place a single ad and have it run for the rest of its lifetime.
• Instead, dispatch different ad units which differ in the ad copy, ad image, etc.
Summary
• Getting a click is only the beginning.
• You still need the visitor to convert.
• Send your prospect to a targeted, high converting landing page.
Let’s connect
Paulina [email protected]
www.omisem.com/news.htmlDaily tips on Social Media @yelayaa
www.linkedin.com/in/paulinapodbiello