Top Banner
Top 5 tips for writing effective Facebook ads April 23 rd Webgrrls NYC Writing PPC ad copy that gets results Paulina Podbiello p.podbiello@ omisem.com www.facebook.com/omisem
21
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Facebook ad copy

Top 5 tips for writing effective Facebook ads

April 23rd Webgrrls NYCWriting PPC ad copy that gets results

Paulina [email protected]

www.facebook.com/omisem

Page 2: Facebook ad copy

Why Facebook?

• Facebook ads give a powerful and affordable opportunity that can boost any business and create profit.

• You can start your campaign with as little as $5.

Page 3: Facebook ad copy

Why do you want to run an ad on Facebook?

• Likes

• Sign ups

• Buy

Page 4: Facebook ad copy

Tip 1 Choose the type of Facebook Ad

• Promote your Page

• Posts on your Page

• Website

• Actions users took

Page 5: Facebook ad copy

Actions User Took

Page 6: Facebook ad copy

Tip 2 Precise Interest Targeting

• Broad Category TargetingBroad categories include topics like Gardening, Horror Movies, and Consumer Electronics. • Precise Interest TargetingPrecise Interest Targeting allows you to target users based on information in their profile including listed likes and interests, the pages they like etc.

Page 7: Facebook ad copy

Precise Interest

Page 8: Facebook ad copy

Tip 3 Great Image

• Images of people work best.

• Preferably their faces.

• Don not use a blurry or dark picture.

Page 9: Facebook ad copy

Examples

Page 10: Facebook ad copy

Tip 4- Great Ad Copy

25 character headline and 90 character body text use the famous copywriting formula AIDA.(A)ttention: Draw users into the ad with an attention grabbing headline.(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.(D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.(A)ction: End the ad with a call to action.

Page 11: Facebook ad copy

Tell people exactly what you want them to do!

Use : Click here, Act now, Buy now, Sign up, Try this!

Also tell them what’s going to happen when they do take action:• Click here for full details• Act now to get yours today• Buy now at this low price• Sign up for the latest news

Page 12: Facebook ad copy

Examples

Posts with most engagement

Page 13: Facebook ad copy
Page 14: Facebook ad copy

Good Example

Page 15: Facebook ad copy
Page 16: Facebook ad copy

Bad Example

Page 17: Facebook ad copy

Which one is the best?

Page 18: Facebook ad copy

Tip 5 – Testing

• Testing is the best directive you can get to achieve success. Do not just place a single ad and have it run for the rest of its lifetime.

• Instead, dispatch different ad units which differ in the ad copy, ad image, etc.

Page 19: Facebook ad copy

Examples

Page 20: Facebook ad copy

Summary

• Getting a click is only the beginning.

• You still need the visitor to convert.

• Send your prospect to a targeted, high converting landing page.