Facebook Analytics Power Point Export From @AgoraPulse

Inbound Zombie - New media for nonprofits

Facebook statistics report

For  the  period:  Last  30  days

Key  Metrics

Total fans

16,957

New fans

+105

Fan reached

59%

Impressions

234K

Posts

120

Comments

421

Shares

259

Likes

1.2K

2

Fan  Growth

-8

-4

0

4

8

11

15

6-Feb7-Feb8-Feb9-Feb10-Feb11-Feb12-Feb13-Feb14-Feb15-Feb16-Feb17-Feb18-Feb19-Feb20-Feb21-Feb22-Feb23-Feb24-Feb25-Feb26-Feb27-Feb28-Feb1-Mar2-Mar

Fans removedFans added

Total fans

16,957

Fan added

+155

Fan removed

-50

Net fan growth

+105

3 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Fan  Source

Other

recommended_pages

external_connect

page_profile

0% 13% 25% 38% 50%

43%

19%

7%

31%

Fan source

Fan source

4 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Fan  Reach

0

5000

10000

15000

20000

6-Fe

b7-

Feb

8-Fe

b9-

Feb

10-F

eb11

-Feb

12-F

eb13

-Feb

14-F

eb15

-Feb

16-F

eb17

-Feb

18-F

eb19

-Feb

20-F

eb21

-Feb

22-F

eb23

-Feb

24-F

eb25

-Feb

26-F

eb27

-Feb

28-F

eb1-

Mar2-

Mar

Organic reachViral reachPaid reach

Organic reach

10,040Viral reach

15,923Paid reach

53,612

of fanbase59%

of fanbase94%

of fanbase316%

5 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Page  visits

0

18

35

53

70

6-Fe

b7-

Feb

8-Fe

b9-

Feb

10-F

eb12

-Feb

13-F

eb14

-Feb

15-F

eb16

-Feb

17-F

eb18

-Feb

19-F

eb20

-Feb

22-F

eb23

-Feb

24-F

eb25

-Feb

26-F

eb27

-Feb

28-F

eb1-

Mar2-

Mar

0

10

20

30

40

Daily page viewsUnique daily page views

Daily visitors

16

Page views

631

6 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Page  tabs  visits

Other

photos_stream

profile

LeadPages

info

timeline

0% 20% 40% 60% 80%

79%

7%

5%

3%

2%

3%

Page tabs visits

Tab visits

7 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Fan  demographic  (gender  &  age)

Male

54%

Female

46%

+

-30%

-23%

-15%

-8%

0%

8%

15%

13-17 18-24 25-34 35-44 45-54 55-64 65+

1%5%10%11%14%

4%0% -1%-3%-6%-9%

-26%

-8%0%

MaleFemale

8 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Fan  demographic  (languages  &  countries)

Brazil

Australia

Turkey

United Kingdom

Canada

India

United States

020

0040

0060

0080

00

7305

692

667

583

369

344

333

Top countries

# of fans

Portuguese (Brazil)

French (France)

Arabic (Argentina)

Turkish (Turkey)

Spanish (Laos)

English (United Kingdom)

English (United States)

037

5075

0011

25015

000

11904

1334

620

392

377

355

308

Top languages

# of fans

9 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Community  management  &  moderaAon

Posts approved

0Commentsapproved

0

Comments

Posts

0% 25% 50% 75% 100%

100%

100%

0%

0%

0%

0%

ApprovedRemovedWaiAng  for  approval

50%

2h05

Response rate

Averageresponse time

10 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Page  &  Fan  acAvity

Posts

4

Comments

368

Shares

259

Likes

1.2K

Posts

116

Comments

53Page

activity

Fanactivity

11 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Best  posts

POST Organic  reach Fan  reach Engagement

No  comma  =  soggy  toast.SHARE  IF  you're  a  grammar  nerd!

7.51% 7.22% 23.99%

***YES  or  NO:  Do  you  use  WordPress  for  your  website? 7.32% 6.5% 4.11%

POLL#  -­‐>  Have  you  ever  marked  a  Facebook  update  as  spammy,  unwanted  or  abusive?

A  )  YesB  )  Ye...

6.85% 6.66% 3.54%

What's  your  favorite  Beatles  song? 6.43% 6.06% 2.0%

#POLL  -­‐>  What's  your  favorite  app  for  ediAng  photos  on  your  smart  phone?

5.16% 4.78% 2.74%

QUICK  POLL  on  scheduling  social  media  updates:

A  )  Smart  and  StrategicB  )  Icky  and  Impersonal...

5.07% 4.62% 3.01%

12 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Worst  posts

POST Organic  reach Fan  reach Engagement

Did  you  know  that  about  15%  of  nonprofits  don't  have  a  Facebook  Page?

0.9% 0.68% 3.95%

Happy  ValenAne's  day!  8^D 1.05% 0.79% 3.37%

Another  excellent  example  of  newsjacking  the  newsfeed  during  the  #Oscars!

1.1% 0.94% 3.76%

How  are  you  segmenAng  your  e-­‐mails  subscribers? 1.1% 0.78% 9.63%

Today's  email  newslemer  includes:  "How  to  Discover  Ideal  Donor  Traits  With  Facebook"

Not  subs...

1.15% 0.84% 5.64%

This  is  a  tamoo.  

More  here:  hmp://www.viraloot.com/amazing-­‐3-­‐d-­‐tamoos/

1.21% 0.83% 6.67%

13 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Best  Ame  to  post

0

500

1000

1500

2000

12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am

37125123

45364300

419

1517

1045

900

689

1567

00 5152318342000

# of postsReachEngagement

14 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Best  day  to  post

0

500

1000

1500

2000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

4181143

85523141

1105

935

1539

947

815

550

1234

1171919191624

# of postsReachEngagement

15 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days

Best  type  to  post

0

375

750

1125

1500

Status Link Photo Video

37120

2923

619

1201

699

1204

3513328

# of postsReachEngagement

16 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days