Reimagine Your Creative Production to Match Your Media Demands … · From display and video, to social, including Facebook, Instagram, Twitter, Youtube, and Snapchat, and even export,

Reimagine Your Creative Production to Match Your Media Demands

Consumers are expecting inspiring, personal, and relevant experiences. More screens, more channels, more content. Yet, production budgets remain flat,

resulting in subpar consumer engagement and missed media moments.

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Modern marketers are facing a content gap in producing digital ad creative.

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Creative Management Platform (CMP)?WHAT IS A

A Creative Management Platform (CMP) is cloud-based software for creative, marketing, and media team collaboration, as well as scaling your digital advertising across languages, channels, sizes, and variants. The CMP software eliminates the manual work (and human error) of reformatting, streamlining communication across a previously disjointed workflow.

Creative ad technology platforms promise to bridge the gulf between the art and science of advertising and to inform creative development and execution with data that will result in compelling, relevant, and measurable advertising.

“THE FORRSTER WAVE™: CREATIVE ADVERTISING TECHNOLOGIES Q4 2018

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Go live faster with centralized productionIdeal for both in-house teams and external stakeholders like integrated agencies or production houses, CMPs offer a centralized platform where creative, paid media, production, and marketing teams can easily collaborate on the same campaigns, in the same place. Cut your time-to-market by reimagining production workflows. From creative mastering to the ability to separate design and content, to creative reuse and simple review and approval, teams spend less time on repetitive work to focus on what matters, the creative itself.

Global ad scalingHelp local teams and markets turn global brand stories and sales efforts into culturally relevant experiences. CMPs eliminate the manual work (and human error) of reformatting, communicating across a disjointed workflow, localization, and ad translations. With creative automation, you can quickly produce beautiful and impactful ads with greater variety. So rather than designing a limited set of ads, you’ll automate all the variants you need for any market you advertise in.

Fit for any channelWith a CMP, marketing teams (both global and local) can quickly customize and reformat on-brand ads from centrally approved creative masters to match the channels and formats of local media plans. From display and video, to social, including Facebook, Instagram, Twitter, Youtube, and Snapchat, and even export, team members have self-service access to the assets they need.

Fit for any tacticWhen there's appetite to match creative to audiences, contexts, and data, CMP capabilities such as Dynamic Creative Optimization (DCO) can help you get there. Media teams need to be empowered to test, learn, and experiment – this calls for more advertising content. With CMPs, marketers can fill that content gap in an automated manner.

Always visible and governedWith a CMP, it’s simple to govern and stay on-brand. It's an active record of your paid media creative. Marketing teams can keep track of assets and usage, and creative and production teams can gain visibility into creative performance and activity.

*Kantar Millward Brown research from BrandZ data

A combination of creativity, disruption, and great advertising has a significant impact on brand value and can boost it by as much as 265%*

Could your marketing team benefit from a CMP? If any of these points apply, it might be time to consider one.

Creative Management PlatformHOW TO TELL THAT YOU’RE READY FOR A

• You’re struggling to scale campaigns across all the required formats and sizes, or the process is very manual

• You produce creative centrally but activate media locally

• You lack governance and control of master brand assets

• Review, feedback, and approval processes take a long time

• Sharing and using global campaign assets is complicated

• Your campaigns aren’t launching in time because of limited creative resources

• You lack visibility into asset usage and performance across markets

• Your media is optimized but you want to further optimize ROI with high-quality creative

Kickstart your process, get in touch: [email protected].

Ready to start the process of finding the right creative software for you?

Celtra is a Creative Management Platform that transforms how you collaborate, create, and scale your digital advertising. Powering 400+ creative teams and

2/3 of Fortune 500 companies, brands and publishers alike use Celtra to transform their creative production and collaboration.

ABOUT CELTRA:

@CELTRA.MOBILE /CELTRA @CELTRAMOBILE /COMPANY/CELTRA CELTRA