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Facebook Ads Case Study
Lead Generation for Small Businesses Part 1
www.buildingsocialproof.com
Today in this video I am going to share with you
A Case Study of my first Facebook Ads Campaign
The Overall Goal of the Campaign is to
Get email leads and build my email list
For buildingsocialproof.com
at $1 per email subscriber
My Campaign was NOT to...
1. boost a post
My Campaign was NOT to...
1. boost a post2. make direct sales (bad idea)
My Campaign was NOT to...
1. boost a post2. make direct sales (bad idea)3. get likes
Throughout the campaign I used Facebook PowerEditor
Tip: Remember you have to Download and Then Uploads your
changes to Facebook
First thing to do is set up the campaign
I picked buying type Auction
Objective: Clicks to Website
This was a bad choice
I will tell you why in a later video
I want to show you all the mistakes I made along the way
So you learn from them as you see me blow my cash.
Next is who to target? (creating your adset)
Ad Targeting Tips:
1. Leave most people out of the party
Ad Targeting Tips:
1. Leave most people out of the party2. Target location
Ad Targeting Tips:
1. Leave most people out of the party2. Target location3. Target Language
Ad Targeting Tips:
1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test
Ad Targeting Tips:
1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test
Ad Targeting Tips:
1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test6. Target Interests and Behaviors
Ad Targeting Tips:
1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test6. Target Interests and Behaviors7. Try to make your audience less than 200K
Picking Fan Pages of other businesses like your own works
good for a lot of people
I went that route
I wanted to compare 2 different audiences
So I could see which one was cheaper
Then I could compare other audiences against the cheapest one
Audience #1 Smart Passive Income English SpeakingMale OnlyAges - 25-50Income: over $50KU.S. Only$5/day
Audience #2 Social Media ExaminerEnglish SpeakingMale OnlyAges - 25-50Income: over $50KU.S. Only$5/day
Both Campaigns are Mobile and Desktop
Newsfeeds only
Notice I set a total budget of $10 per day.
This will become crucial throughout the campaign.
Next is Making Your Making Ad
Ad Creation Tips:
Ad Creation Tips:
1. Images are the most important part of your ad
Ad Creation Tips:
1. Images are the most important part of your ad
2. facebook Image size is 1200 x 628
Ad Creation Tips:
1. Images are the most important part of your ad
2. facebook Image size is 1200 x 6283. Try to use people smiling and having a great
time
Ad Creation Tips:
1. Images are the most important part of your ad
2. facebook Image size is 1200 x 6283. Try to use people smiling and having a great
time4. Pick images that stand out and are colorful
Ad Creation Tips:
1. Images are the most important part of your ad
2. facebook Image size is 1200 x 6283. Try to use people smiling and having a great
time4. Pick images that stand out and are colorful5. Add text to your images
Use the Facebook grid checker for text/image ratio
https://www.facebook.com/ads/tools/text_overlay
Here are the 4 Ads I came up with:
Here are the 4 Ads I came up with:
Finally You need somewhere to send people
Finally You need somewhere to send them
Here are My Results from Week #1:
Here are My Results from Week #1:
98.7% of ads were mobile:
Big Takeaways:
Set Your Budget Ahead of Time
Most people fail at facebook ads because they quit way too soon
I probably would have quit if I didn't have a budget