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Transcript
Facebook Ads Case Study
Lead Generation for Businesses Part 3
http://www.buildingsocialproof.com
Today in this video
I am going to show you
Part 3 of my 4 part series
Where I show you
My first facebook ads campaign for list building
What I did right
...and What I did wrong
To review:
My goal is simple
Get an email subscriber for $1 or less
for buildingsocialproof.com
In Part 1 I showed you how I selected my audiences
They were
Smart passive income with Pat Flynn
And
Social Media Examiner
In Part 2 I showed you how I started to optimize my audience
and got my conversion cost down to
$10.35 per subscriber
In this video I will show you how I started
to get my cost per subscriber much lower
so let's get started
First I looked at the high cost per click from weeks 1 and 2
First I looked at the high cost per click from weeks 1 and 2
The average cost per click was way too high at $1.97
I looked at changing the campaign over to
optimize for website conversions
optimize for website conversions
this became a huge win
Facebook will optimize your campaign
in ways you can not to do yourself
to find people more likely to convert for you
so the first tip is to use optimize for conversions
Next I have a friend
with lots of Facebook ads experience
look at my ads
He said they all sucked
..and suggested I change them
Here are the ads and some changes I made
Before & After Ads
Since I was moving away from women in the ads
I included females back into the campaign
Here are the conversion differences
of the new and old ads
Before & After Ads
$1.87$2.16$3.22$4.17
So for week #3
I changed the campaign type to Optimize for conversions
I added women into the campaigns and changed around the ads
This lowered my cost per subscriber to
$2.38 per sign up
This was a huge win
I am starting to think that Facebook might work for me
I cut my cost per lead from $10 each
to $2 each with a few simple changes
I feel like I can get it below $1 per email subscriber now