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FA 102 a Research and Brand Development Jamie Bleznick Automated Cars
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FA 102 a Research and Brand Development!

Jamie Bleznick !Automated Cars!

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Assignment One, Research!

“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

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Assignment One, Research!

By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

 

Jamie Bleznick !Automated Cars!

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Assignment One, Research!

Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!

Jamie Bleznick !Automated Cars!

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Assignment One, Research!

Highly automated cars will potentially become dominant sooner rather than later!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

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Assignment One, Description of Future Product or Service!

“Self-Driving Car without the Driver”  

Jamie Bleznick !Automated Cars!

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Assignment Two, Diagram!

Jamie Bleznick !Automated Cars!

ProgRes!

Character/Persona!!

Intelligent !Sophisticated!!Fast-Paced  Self-Reliant!!!    

Tone!!

Scientific !Advanced!!Progressive !Direct!        

Language!!

Simple ! !Responsive!! Inviting! !Effortless!        

Purpose!!

User-Friendly !Convenient!!Straight-Forward !Manageable!        

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Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!

Jamie Bleznick !Automated Cars!

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Assignment Three, Logotype Research, Word from Diagram!

Simple  

Jamie Bleznick !Automated Cars!

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Assignment Three, Logotype Research!

Jamie Bleznick !Automated Cars!

h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c    

h#p://www.mcdonalds.com/us/en/home.html    

h#ps://www.facebook.com    

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Assignment Three, Finished Logotype!

PR

Jamie Bleznick !Automated Cars!