FA 102a, Research and Brand Development Peter Waters HouseCleaning Robot
FA 102a, Research and Brand Development
Peter Waters House-‐Cleaning Robot
Assignment One, Research
Peter Waters House-‐Cleaning Robot
“A Robot that Learns How to Tidy Up AIer You” hLp://www.kurzweilai.net/a-‐robot-‐that-‐learns-‐how-‐to-‐Rdy-‐up-‐aIer-‐you
Assignment One, Research
Peter Waters House-‐Cleaning Robot
Assignment One, Research
Peter Waters House-‐Cleaning Robot
hLp://www.news.cornell.edu/stories/May12/PlacingNewObjects.html
hLp://geekdad.daddyforever.com/images/2010/Kinect-‐sensor.jpg
Assignment One, Research
Peter Waters House-‐Cleaning Robot
“[The Robot] divides each task into small chunks, compuRng a series of features of each chunk.”
Assignment One, DescripRon of Future Product
Peter Waters House-‐Cleaning Robot
A House-‐Cleaning Robot
Assignment Two, Naming Process
Peter Waters House-‐Cleaning Robot
Key Words in Original Post: Robot, Tidy, Clean
Generated Name PossibiliRes: Robo-‐Clean TidyBot
Selected Name: TidyBot
JusRficaRon: Simple, easy to remember name that clearly idenRfies the product’s funcRon. Takes a complex product and makes it user-‐friendly.
TidyBot
Character/Persona Tone
Language Purpose
-‐ Professional -‐ Careful -‐ Friendly -‐ Honest
-‐ ScienRfic -‐ Personalized -‐ Methodical -‐ MeRculous
-‐ Clean -‐ Order -‐ Organize -‐ Assist
-‐ Time-‐Saving -‐ Sleek -‐ RevoluRonary -‐ High-‐Tech
Peter Waters House-‐Cleaning Robot
Assignment Two, Brand Character Diagram
Assignment Three, Logotype Research, Word from Diagram
Peter Waters House-‐Cleaning Robot
High-‐Tech
Assignment Three, Logotype Research
Peter Waters House-‐Cleaning Robot
hLp://www.findthatlogo.com/wp-‐content/gallery/microsoI-‐logos/microsoI-‐logo-‐icon.png
hLp://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-‐Cisco_logo.svg.png
hLp://keithsawyer.files.wordpress.com/2008/09/apple-‐logo1.jpg
Assignment Three, Finished Logotype
Peter Waters House-‐Cleaning Robot
TB⌘
Assignment Four, Social Media Branding, Research
Peter Waters House-‐Cleaning Robot
hLp://www.facebook.com/iRobotRoomba/info
iRobot Roomba:
ASIMO: hLp://www.facebook.com/ASIMO/info?ref=ts
NAO Aldebaran Robots hLp://www.facebook.com/Nao.Robot
Peter Waters House-‐Cleaning Robot
Assignment Four, Social Media Branding, CreaRng Community
To spread the word about TidyBot, I made a Facebook page and posted it to my wall, asking people to comment and like as they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reacRon from potenRal “buyers.”
Peter Waters House-‐Cleaning Robot
Peter Waters House-‐Cleaning Robot
Assignment Four, Social Media Branding, Facebook Pages
Peter Waters House-‐Cleaning Robot
Assignment Four, Social Media Branding, Facebook Pages
Assignment Five, Webpage Layout Research for Wireframes
Peter Waters House-‐Cleaning Robot
Assignment Five, Webpage Layout Research for Wireframes
Peter Waters House-‐Cleaning Robot
Assignment Five, Wireframe
Peter Waters House-‐Cleaning Robot
Logotype Buy Now Tech Specs FAQs RF News
Short DescripRon
Social Media Links
Photo with Tagline Text
About
Assignment Five, Tagline Research
Peter Waters House-‐Cleaning Robot
“Think Different” – Apple “SoluRons for a Small Planet” – IBM “The Miracles of Science” – DuPont “The Next Stage.” – Wells Fargo “Slightly Ahead of its Time” -‐ Panasonic
hLp://www.forbes.com/sites/onmarkeRng/2011/12/14/the-‐real-‐story-‐behind-‐apples-‐think-‐different-‐campaign/
hLp://www.nyRmes.com/1997/08/28/business/ibm-‐s-‐mulRmedia-‐campaign-‐posits-‐that-‐small-‐is-‐beauRful.html
hLp://www2.dupont.com/DuPont_Home/en_CA/
hLp://www.economist.com/node/14513894
hLp://www.namedevelopment.com/list-‐of-‐taglines.html
Assignment Five, Homepage Visual Design in a Browser
Peter Waters House-‐Cleaning Robot
http://invis.io/XJB1MJYF
Assignment Five, Lower Level Visual Design in a Browser
Peter Waters House-‐Cleaning Robot
http://invis.io/2DB1UQKU
Assignment Five, Linked Prototype URL
Peter Waters House-‐Cleaning Robot
http://invis.io/XJB1MJYF