F AN C ULTURE Stephanie Schwartz October 11, 2012.

FAN CULTURE

Stephanie Schwartz

October 11, 2012

FANDOM REFERS TO THE SOCIAL STRUCTURES AND CULTURAL PRACTICES CREATED BY THE MOST PASSIONATELY ENGAGED CONSUMERS OF MASS MEDIA PROPERTIES

--Henry Jenkins in his syllabus for his graduate seminar at MIT

“Fandom, Participatory Culture, and Web 2.0”

FAN STUDIES

JOSHThe Internet people have gone crazy.

C.J.You posted on a web site?

JOSHI was communicating with the people.

C.J.Really?

JOSHC.J., it's a... crazy place. It's got this dictatorial leader, who I'm sure wears a muumuuand chain smokes Parliaments. [makes a smoking gesture with his fingers]. It's called LemonLyman.com.

C.J.Let me explain something to you, this is sort of my field. The people on these sites? They're the cast of "One Flew Over the Cuckoo's Nest.” The muumuu wearing Parliament smoker? That's Nurse Ratched. When Nurse Ratched is unhappy, the patients are unhappy. You? You're McMurphy. You swoop in there with your card games and your fishing trips...Well, now I'm telling you to open the ward room window and climb on out before they give you a pre-frontal lobotomy, and I have to smother you with a pillow.

C.J.I'm Chief Bromden, yes, at this particular moment. I'm assigning an intern from the pressoffice to that web site. They're going to check it every night before they go home. If theydiscover you've been there, I'm going to shove a motherboard so far up your ass...

The West Wing "The U.S. Poet Laureate”

Season 3, Episode 27, March 27, 2002

GOLDEN AGE OF TV

FAN FICTION

FAN ART

SHIPPING

SHIPPING

It’s all about the anticipation.

CANON

These do not necessarily equal each other.

SPECULATIVE FICTION

PARTICIPATORY CULTURE

AMATEUR SCHOLARSHIP

NOT A PASSIVE MEDIUM ANYMORE

FANS = MONEY

WEBISODES

WEBISODES

INTERACTIVITY

POSTMODERNISM – FAN EXTRAS

The Office“Money”Season 4, Episode 4October 18, 2007

POSTMODERNISM – FAN EXTRAS