ExpressPod ExpressPod Update - January 2013 Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

ExpressPod

ExpressPod Update - January 2013

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

ExpressPodCisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

Cisco & NetApp

Customer pain points

Solution approach

Benefits to customers

ExpressPod components

Support model

ExpressPod Competition

Roadmap

ExpressPod

Corporate HistoryA History of Continuous Innovation

2003 Present

Cisco and NetApp Alliance

Established

NetApp and Cisco

Launch FCoE

Center of Excellence

Based on Cisco Network Platform

Secure Multi-Tenancy Cisco

Validated Design 1.0

Enhanced SMT

FlexPod for

VMware

SAP Apps on FlexPod

UnifiedSupport

Lab

NetApp resells Cisco® MDS 9000 Family

switches

Data Center

Seminars

NetApp partners with Cisco Unified

Computing

VXI Citrix XenDesktop on FlexPod

Hyper-V Fast Track


ExpressPod

2010 2011 2012

History of FlexPod… and ExpressPod

FlexPod for VMware

VMware vSphere built on FlexPod

RHEL built on FlexPod

Secure Separation built on FlexPod

FlexPod(Bare Metal)

FlexPod Validatedwith MS Public Cloud

Entry Level FlexPod

FlexPod ValidatedWith MS Public Cloud 2.0

VMware vSphere built on FlexPod (clustered ONTAP)


ExpressPod Launched @ Vmworld Oct12

ExpressPod

IT Challenges for Growing Midsize Organizations

Supporting today’s business needs and limited

budgets

Environments are becoming complex and

expensive

Future needs are difficult to predict

Generalist staff struggling with IT infrastructure complexity and

budget pressures

Target: Small and midsize customers with up to 500 users

Challenges:

These customers need simple, affordable IT solutions.

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 5

ExpressPod

Transition from Application Silos to Virtualization

Reduced power, space and cooling requirements through better utilization of IT assets

Reduction in amount of storage needed to support your application environment

Reduced overhead with simplified, centralized management of applications

Cisco and NetApp can simplify your infrastructure via:


ExpressPod

The FlexPod© Solution Family

7Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

Consistent architecture from entry to large configurations

Scale up or down with minimal disruption

Common structure for support & management

NEW

ExpressPod

NEWData ONTAP™ 8

Clustering

ExpressPod

ExpressPod for Infrastructure Consolidation

Cisco® UCS Unified Computing System C Series Server

Cisco Nexus® 3000Series Switch

NetApp® FAS2200Series Storage

FeaturesSimplifies deployment of IT resources

Cisco UCS C220 M3 servers

Cisco Nexus 3048 switches

NetApp FAS2220 or FAS2240 storage

Physical and virtual resource management software

Implementation guide to facilitate deployment

Pretested by Cisco and NetApp

Cooperative support model

Physical and virtual resource management


ExpressPod

Simplify the path to shared, virtualized IT

E-mail

Database

Collaboration

Content Mgmt

ExpressPod Delivers Real Benefits

Affordability start with a low cost ,easy-to-deploy

platform

Simplicity reduce complexity with efficient

operations and management

Efficient growth with standardized environment to

improve predictability

Optimize IT through workload consolidation


ExpressPod

Two ExpressPod Configurations

Cisco® Nexus® 3048 Switch

Cisco UCS C220 M3 Server

NetApp® FAS2220 Storage

Small

Cisco Nexus 3048 Switch

Cisco UCS C220 M3 Server

NetApp FAS2240 Storage

Medium


ExpressPod

Implementation Guide for ExpressPod

ExpressPod is tested and documented by Cisco and NetApp

Documented deployment process Deployment instructions Wiring diagrams Bill of Materials High-level sizing guidance


ExpressPod

Solution Comparison

12

Storage

ExpressPod

Full range of FAS product line(NetApp FAS2240 to FAS6280)

Entry-level FAS only(NetApp FAS2220 & FAS2240)

Server UCSM + Blade & rack-mount servers(Cisco UCS B- & C-Series)

Rack-mount servers only(Cisco UCS C-Series)

NetworkUnified Fabric - 10GbE, FC, FCoE

(Cisco Nexus 5548,Cisco UCS 6248 FI,

Cisco Nexus/UCS FEX)

1 GbE(Cisco Nexus 3048)

VirtualizationChoice of hypervisors

(VMware, Microsoft, Citrix)Choice of hypervisors

(VMware; TBA: Microsoft, Citrix)

Management

Support

Choice of Partner tools (e.g. CA, Cloupia, Gale, CIAC)

Choice of Partner tools(e.g. Cloupia, TBA: others)

Cooperative Support Model with Cooperative Support Lab;

TSAnet

Cooperative Support Model with Cooperative Support Lab;

TSAnet

Entry-Level FlexPod

ExpressPod

MS Exchange 2010

iSCSI as backend storage protocol

20 sent, 80 received = total 100 emails per day

Average mailbox size of 2 GB

75 KB message size

Sample Use Case Comparison

ExpressPod

Maximum scalability

Minimal scalability

Minimal scalability

Sample Use Case Comparison

Capabilities

Cos

t

ExpressPod - Small ExpressPod - Medium Entry-level FlexPod

Up to 150 users

Up to 800 users

Up to 800 users

*Sizing numbers based on documented configurations

Clustered ONTAP!

ExpressPod

ExpressPod Support Model

Requires customers to have premium support agreement

ExpressPod is covered by Cooperative Support Model from Cisco, NetApp and VMware

Cooperative Support

Server

Fabric

Storage

Evolutionary support process

Streamlined response to support issues

Engineering and management interconnects

Joint collaboration tools and Unified Support Lab

Hypervisor


ExpressPod

ExpressPod Managed with Cloupia CUIC

16

Single Console “Auto Pilot” GUISingle Console “Auto Pilot” GUI

Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved. Proprietary and Confidential.

CIMC

vCenter

Nexus Cmd Line

OnCommand

Single Pane Cloud

Enablement Solution

Key BenefitsKey Benefits• Improve IT Responsiveness/Time to Value• Accelerate Technology Adoption• Reduce Operational Costs (OpEx)• Simplify Support Staff Learning Curve

ExpressPod

Expanding ExpressPod Value


ExpressPod

Focus on Partners: Channel Topics

Why ExpressPod is relevant to your business Who can sell the ExpressPod solution

Joint Cisco® and NetApp® partners in good standing No certification, specialized

technical skills required

Updated tools and resources Channel sales playbook Demand generation


ExpressPod

ExpressPod: Value to Channel

Expand your addressable market with Cisco and NetApp Targets a new market segment Solution has lower acquisition cost

Shortens and simplifies the sales cycle Two fixed configurations Easy to deploy

Fully tested and documented Simplifies implementation and support

No additional investment No certification or specialized technical skills required


ExpressPod

Infrastructure Solution Portfolio

20

1Scale up by incorporating Cluster-Modeinto FlexPod

2

Address new market segments and use cases with a simple, low-cost solution

Sol

utio

n C

ost

Capability

FlexPod®

ExpressPod


ExpressPod

Positioning of Joint Infrastructure Solutions

ExpressPod

Physical & Virtual Management

Hypervisor

Nexus 3048

UCS C220 M3

FAS2220 or FAS2240

FlexPod

Hypervisor

Nexus 5k + UCS Fabric Interconnect

UCS B-/C-Series server

FlexPod Management Solution

FAS2240 / FAS32xx / FAS62xx

Enterprise-class solution targeting architectural opportunity

Focus on strategic platform Existing IT staff Target: 500 users & above

Preconfigured to target a transactional opportunity

Focus on simplicity and cost Limited IT staffing Target: up to 500 users


FlexPod ExpressPod

ExpressPod

Cooperative Support is Partner FriendlyCustomer Chooses Path to Issue Resolution

22

Customer Contacts NetApp, Cisco or Software Vendors Directly &

Problem is Resolved

Engineer Collaborates

with other FlexPod Vendors

to Resolve Problem

Customer Contacts

Authorized Resellers

1 800 # and Problem is Resolved

Authorized Partner

Collaborates with Appropriate

FlexPod Vendors

Happy Customer

Complex Issues Resolved Jointly in

Cooperative Support Lab

Note: Customer must have valid support agreement with all

vendors

Multi-Vendor EscalationSupport Available from

NetApp toSCC Partner

ExpressPod

Enjoy a Direct-Line to the Expertise You Need

23

DirectAccess

FlexPod™ Proven Expertise

Coordinated Support Solution

No barrier between youand the expert you need, whenever you need them

Formal communications, training and escalation

processes across vendors and partners

A multi-vendor, Cooperative Support lab to

simulate and pre-test support solutions

ExpressPod

Cooperative Support - An Ecosystem of Partners

24

Hypervisor / OSHypervisor / OS

ApplicationsApplications• Strong relationships

amongst best-of-breed alliance partners

• 98% of Support cases do not require cross-company escalations

• Formal processes in place to expedite cross-company escalations when necessary

ExpressPod

Tools to Help You Sell

Channel Sales Playbook – consolidates selling resources including:

Market opportunity Customer value proposition benefits

Solution overview Program highlights and

differentiators

Sales process Sales scenarios Competitive advantage Promotions

Resources

Sales Sales ResourceResource

ss

Guide Guide OverviewOverview

Market Market OpportuniOpportuni

tyty

Solution Solution OverviewOverview

Sales Sales ProcessProcess

Channel Sales Playbook

ExpressPod

From Cisco and NetApp forInfrastructure Consolidation


ExpressPod

Demand Generation – Smart Decisions“Don’t Compromise”

Program Objectives

Build awareness with new and existing midsize business customers

Nurture your prospects and customers, and generate appointments and leads for the NetApp FAS2200 Series storage solutions

Will be adapted to include the ExpressPod solution

Partner Eligibility

• Open to NetApp partners worldwide

Program Overview

Turn-key, customizable, and co-brandable storage campaign with multiple components including: web banners, multi-touch email series, microsite, telesales integration for list sourcing and appointment setting, event packageAdding ExpressPod to campaign with telesales scripts. Due: 11/15Create new consolidation campaign with ExpressPod. Due: Jan ‘13

Target Audience

Midsize businesses deploying network storage solutions/migrating toward virtualization

Supporting Products

NetApp FAS2220 and FAS2240 storage solutions ExpressPod will be added

Free Campaign Components

Grid website with site customization Delivery of co-branded multi-touch emails 6 months of unlimited use (executed by partner)

Optional Campaign Components

Telemarketing list build of 500 contacts ($1,500 cost) Telemarketing lead qualification – guarantees 3 A leads and at

least 3 B/C leads ($2,300 cost)

Languages Available

English, USPS, UK English, French, German, Spanish, Italian, Latam Spanish, Brazilian Portuguese, Russian, Japanese, and Korean

Traditional CN (Coming Soon)

How to launch your campaign

Visit http://www.netappgrid.com/campaigns.aspx for more info and to register


ExpressPod

ExpressPod Competitive Landscape….

27Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

IBMPureflex

EMC VSPEX

DellvStart

HPVS1 /2

Nutanix

Over the next two to three years, 30% of data centers will be using converged infrastructure - Gartner 2011

ExpressPod

1

2 Increase sales velocity with two fixed configurations, tested by Cisco and NetApp.

Solution is complementary, but distinct from FlexPod; for midsize businesses (MSB) with fewer than 500 users.

3

Develop new opportunities with integrated solution offering low price point and simple deployment.

Key Take-Aways


Thank You

ExpressPod ExpressPod Update - January 2013 Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

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