CONTACT: Ingrid Reisman Las Vegas Monorail Company Direct: 702.699.8219 I [email protected]All information provided herein is proprietary and confidential. EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas Convention Center Station areas. The Las Vegas Monorail: • Carries more than 5 million passengers annually. • Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area. • Is visible to approximately 10,000 hotel rooms. • Has seven stations and platforms to showcase your brand. • Has nine trains to create immersive mobile environments. • Is a perfect addition to your client’s presence in Las Vegas! Las Vegas Monorail Customers: • Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both. • Have discretionary income – more than 25% have annual household income of over $100k; half earn over $75,000 • Are educated – majority have college degrees. • Are mobile – 45% of customers stay at a property not connected to the system. • Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air. • 30% are International visitors. • 30% are millenials. • 19% are business travelers. Las Vegas Monorail Spending Habits: • Total Gaming and Non-Gaming Expenditures: $1,594.26 (vs $988.95 non-monorail visitor) • Total Non-Gaming Expenditures: $1,131.85 (vs $634.24 non-monorail visitor) • Average Spent per Trip on Shopping: $263.67 (vs $136.85 non-monorail visitor) • Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor) • Average Spent per Trip on Food/Drink: $387.93 (vs $263.93 non-monorail visitor)
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EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas
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All information provided herein is proprietary and confidential.
EXPERIENTIAL MARKETING & BRAND IMMERSION
Why your brand should BE HERE.Create fully immersive environments on Monorail stations, trains and LasVegas Convention Center Station areas.
The Las Vegas Monorail:• Carries more than 5 million passengers annually.• Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area.• Is visible to approximately 10,000 hotel rooms.• Has seven stations and platforms to showcase your brand.• Has nine trains to create immersive mobile environments.• Is a perfect addition to your client’s presence in Las Vegas!
Las Vegas Monorail Customers:• Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both.• Have discretionary income – more than 25% have annual household income of over $100k;
half earn over $75,000• Are educated – majority have college degrees.• Are mobile – 45% of customers stay at a property not connected to the system.• Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air.• 30% are International visitors.• 30% are millenials.• 19% are business travelers.
Las Vegas Monorail Spending Habits:• Total Gaming and Non-Gaming Expenditures: $1,594.26 (vs $988.95 non-monorail visitor)• Total Non-Gaming Expenditures: $1,131.85 (vs $634.24 non-monorail visitor)• Average Spent per Trip on Shopping: $263.67 (vs $136.85 non-monorail visitor)• Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor)• Average Spent per Trip on Food/Drink: $387.93 (vs $263.93 non-monorail visitor)
All information provided herein is proprietary and confidential.
STATION SAMPLING/PRODUCT IMMERSION
Product Sampling and Flyer Distribution opportunities available.
Approx. Space: 10’ x 10’ (additional signage or space requests subject to additional advertising fees)
Visible to:• Approximately 15,000 riders daily• More than 40,000 riders daily
on large convention days
All material rentals and staffing are responsibility of advertiser. Any food, beverage or publication distributionis subject to consideration and approval.
All information provided herein is proprietary and confidential.
Las Vegas Convention Center East Face Building Wraps and Billboard• Visible from all entrances/exits of the Las Vegas Convention Center• Visible to 40k+ vehicles per day; nearly double during events
*Signage may be subject to approval by Clark County, Nevada.
LV CONV CENTER STATION EXTERIOR
Location Description SizeApprox.
1 and 3 North and South Escalator Roof (each) 61’ h x 19’ w
2a Pedestrian Bridge Plexi Balcony(39 full panels, plus two smaller end panels = 41 total panels)
39 panels:57” h x 43”w each
2 end panels:57”h x 22”w
2b Pedestrian Bridge Metal Balcony(excluding metal mesh)
7’ h x 160’ w
4a South Sign/Billboard 12’ h x 43’ w
4b Mezzanine Level Escalator Roof 30’ h x 25’ w
4c Central Station Tower(immediately north of Mezzanine Escalator)
All information provided herein is proprietary and confidential.
Las Vegas Convention Center Southeast and Northeast Views• Visible from Las Vegas Convention Center North Hall, South Hall and adjacent hotel properties.• Both sides of the station have these advertising opportunities.
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2
3
Location Description SizeApprox.
1 Tall Wall 58’ h x 16’ w
2 Elevator Shaft Wall 49’ h x 11’ w
3 Escalator Side 61’ long3’ wide along escalator
10’ wide at base
LV CONV CENTER STATION EXTERIOR (cont.)
*Signage may be subject to approval by Clark County, Nevada.
All information provided herein is proprietary and confidential.
LV CONV CENTER STATION LIGHTBOXES
Large Lightboxes located on the platform level• All convention riders must get on and get off from this level• 8 available locations (4 Northbound; 4 Southbound)
All information provided herein is proprietary and confidential.
ADDITIONAL OPPORTUNITIES
left: Ticket Vending Machine Wall at Harrah’s Station Mezzanine Level
below: Stairs to Flamingo Station Mezzanine Level
Additional opportunities exist within all stations. Station or area domination costs are based on restrictions of Las Vegas Monorail to contract other opportunities during same week.
All information provided herein is proprietary and confidential.
Product Type Specs Media Rate Estimated Production Cost
Las Vegas Convention Center Station Interior
LVCC Station Entrance Hallway walls (page 12)
1. Left glass wall: 40’w x 9’h2. Right glass wall: 25’ w x 9’ h3. Left wall beside escalator: 25’ w x 7’ h4. Right wall beside stairs: 25’’w x 10’h5. Center wall above escalator/stairs: 12’w x 11’ h