Exhibitionist#12 Simon Burton (R)innovare gli eventi e le fiere

Entrepreneur in Events and Social

Media

@simonburton

When not working: travel, books, film, TV, music, food, PS4 and

Arsenal

@26MAY1989 #NSFW

Technology is shifting the power away from the editors, the publishers, the establishment the media elite.

Now it’s the people who are in control.

Rupert Murdoch, Global Media, Billionaire Tyrant

LinkedIn Connections: 2000+

Combined Twitter Followers: 3,450

Facebook friends: 70 (Quality not Quantity!)

Total Social Reach: 5,500+

• Communities still want to gather together

• But they want different event formats

• Content, networking, transaction and sharing

• Social sharing extends the value of your event

• Your community will help you share if you give it the tools

To-date:

#1 in marketing and sales #5 in small business#11 in business and finance on Amazon.

Authors include:

Contributors include: Ian Cowie, Duncan Cheatle, Robert Craven, Peter Ibbetson, Michael Jacobsen, Ami Shpiro, Sarah Shields, Liz Doogan-Hobbs MBE, Jessica Huie MBE, Samuel Kasumu, Craig Goldblatt.

185.5 mentions a

day

Social reach of 2,542,777 during the Awards Ceremony

77,799 impressions during the Awards Ceremony

An average of 92 retweets each day

306 retweets on 19th November

24 link clicks per day

#GBEA was used on average 267.4 times a day

Re-use content across networks Engagement Building network Follow relevant people Share and engage freely Be part of the bigger conversation Recognise audience isn’t always where you want it to be Name Check Hash tag on every piece of collateral Free Wi-Fi