EXECUTIVE DIGEST ISSUE 6 | 2014 - Luxoft · EXECUTIVE DIGEST ISSUE 6 | 2014. ... and intellectual property stack. ... Luxo ’s Executive Digest’s Podcast Interview with

EXECUTIVE DIGEST ISSUE 6 | 2014

a w o r d f r o m L u x o f t ’ s C e o , d m i t r y L o s C h i n i n

b usiness and life is all about timing. For thefirst time in Luxo’s history we arelaunching a corporate change program –Luxo Global Upgrade. e program is

a catalyst to bring Luxo to the next level. We will bestimulating corporate growth in several key areas ona global scale. Luxo is raising the bar in order toperfect its ability to work as one global team.

You may ask why we think it is the momentto launch such a program? The answer is - it is theright time in our evolution. Given Luxoft’scontinuous growth, I believe we are big and strongenough to handle such a program. Luxoft also wantsto mitigate risks of recent geo-political events, withthe Ukrainian situation for example, in order tosurpass the expectations of clients, employees andinvestors. Yet even more, it is the fact that innovationnever rests. It strives ahead and for that reasonLuxoft steps forward with a Global Upgrade.

Luxo’s Global Upgrade is based on five pillars:a Global Management. We want to get closer to our

clients, ensure our global corporate functioning andcontinuity of excellence.

a Global Sales. We aim to improve our sales strategies,create new sales teams and expand our client baseand intellectual property stack.

a Global Delivery. We will open additional deliverylocations in Europe and consider adding deliverycenters in other regions of the world. We will alsoinitiate a Global Relocation program for employeesand expand our hiring capacity.

a Global Communications. We want to be moreeffective corporate communicators externally andinternally. Boosting activity internally with forumssuch as Luxtown and Luxo Blog.

a Global Culture. We will ensure our commitment toexcellence in innovation by reviewing our corporatepurpose, values and principles. We will promotesupport to cross-location communities, teamcollaboration and professional training. us,building a global community without boundaries.

find out more about Luxoft’s global upgrade inthe next issue of Luxoft’s executive digest.

Luxoft gLobaL upgrade

EDITORIAL BOARD

dmitry LosChinin, CeoaLina pLaiavp global CommunicationsprZemeK berendtvp global marketing

PUBLISHER

piotr goLCZyKEDITOR

roberta hummeLEDITORIAL & MARKETING TEAM

aLex LeonovpatriCK CorCoranaLLa popovaevgeniya sushKovaeKaterina byKovaKinga misiarZ

CONTRIBUTORS:

vasiLiy suvorovserKan arsLanoLaf preissnerpauL ionesCuash phaLgatdr. timothy patitsas

DESIGNED BY

Luxoft

www.luxoft.com

100 Wall St, Suite 503

New York, NY 10005

Tel : +1 (212) 964 9900

email :

[email protected]

www.luxoft.com

L e t t e r f r o m t h e e d i t o r

L uxo personifies these three keywords:Global, growing and customercentric. Global. It is Luxo’s internationalteam made up of three continents of experts

that makes the IT world go round. e recent launch ofLuxo’s Global Upgrade Program accents the fact ofLuxo’s global reality.

Growing. Luxo’s present and future is full ofcurrentand potential growth. Despite variouschallenges faced this financial year 2013, Luxoincreased its revenue by 26.6% reaching 398.3M$.

Customer Centric. Luxo is conscious that weare indeed living in the Age of the Customer. How do youwade into the waters of customer experience? Luxoknows first-hand since it receives a lot of new business viareferrals. Customer centricity is something at whichLuxo excels.

is issue offers pearls of Customer centricwisdom and IT insight. e automotive industry gearsup for the challenges of higher performanceexpectations with HMI development, infotainment andsafe driving. While the financial world demonstrateshow Technology is increasingly a mover and shaper offinancial success. IT simplifies the processes of big data,with solutions like Horizon to premium and private

mobile tablet banking frameworks like iStockTrack –making “Banking Child’s Play.”

Luxo’s innovation is spreading to recentlyopened offices in Detriot, USA and in Sofia, Bulgaria.Also in terms of new initiatives, make sure to tune intoLuxo’s Executive Digest’s Podcast Interview withNetworking and SDN Expert Ash Bhalgat. Or discoverLTS, Luxo’s international IT knowledge platform thatis always available online at www.luxo.com/LTS. Meetthe experts first hand!

sincerely,roberta [email protected]

gLobaL, growing and Customer CentriC

Luxoft’s exeCutive digest | 1

http://goo.gl/BA7Bjb

http://goo.gl/woXSUW

http://goo.gl/rkzcgT

2 | Luxoft’s exeCutive digest

4Cover Story: Customer Experience:Beyond Theory and Debate

10HMI Solution Round Table: Four Expertson Automotive HMI Market, OEM Needsand TEORA

16QA Test Automation & ContinuousIntegration «Podcast interview»

24Business Thinking Book Review: TheUltimate Question 2.0: How NetPromoter Companies Thrive ina Customer-Driven World

26IT Market Research & Global 1000Featuring Forrester and Gartner Insight

28iStock Track: Team Work & Strategy BringResults

C o n t e n t s


33Luxoft Global Statistics

34Launch in Sofia, Bulgaria: A GrowingDestination

36Creating A Global IT KnowledgePlatform: Luxoft’s Technology WebinarSeries

38Global Giving: Luxoft’s CSR Gives Back

42Spotlight on Location: Romania

46Events To Be Noticed

47Latest Hype: Accolades for Luxoft

v o L .

C u s t o m e r e x p e r i e n C e#6

C o v e r s t o r y

Customer experience: beyond theory and debate

patrick Corcoran, Luxoft’s analyst relations manager


Wading into the watersof customer experience,

businesses are grappling withwhat it means to be customer-centric today in the “Age of the

Customer.”


C o v e r s t o r yC o v e r s t o r y

We find ourselves in an increasingly innovative and quicklyevolving world dominated by information technology, andthus, we find ourselves creating and debating key terms,(un) popular phrases and acronyms, sun-setting trends,and yes, even those ever-so-important updates to one’sTwitter monologue that somehow drive a portion oftechno-ideology (the ivory tower behind the engineeringwhiteboard). When one examines how these “buzz words”have sort of captured large audiences in this sector for quitesome time, it becomes difficult to understand what realityis, what fiction is, and what virtue is. I shall not name, norshall I discern some of the historical nomenclature that hasplagued our societies for years, because I am certain youare repeating a few of these in your mind as you thinkabout the past, and perhaps more importantly, envision thefuture.

ese bits and pieces of commentary,interpretation, and lecture create even more questions forus in the global IT services vendor landscape, but they donot lend themselves to only us. ey create all sorts ofquestions for those consumers, technologists, and end-users that find themselves in the midst of a transformation(some may not even realize the transformation they area part of). ese questions are about transition,investment, usability, and for the purposes of this piece –the experience. Despite an interesting track record of shisin the IT sector, and by virtue of such changes, I argue thatcustomer experience is real, and it is here to stay, beyondtheory and abstaining from debate. In Gartner’s July 30,2013 report, “How CIOs Can Show Support for CustomerExperience Initiatives by Reprioritizing IT Projects” by Edompson, it offered its comments on this trend:“Customer experience initiatives are becoming steadilymore popular, as evidenced in multiple Gartner CEO,CMO and CIO surveys. In some organizations there isa rapid shi in focus toward CX.”

One can study the chartered path of innovationfrom Archimedes to Galileo to Edison to Gates to yes,Luxo, but in this piece we are focused on one area wherereal innovation has taken hold and will continue to solidifyitself within today’s society. It might make sense to beginwith a simple definition. What is customer experience?Forrester Research has branded a part of their researchfocus the “Age of the Customer,” in which customerexperience is a facet of that research agenda. According toForrester Analyst, Harley Manning in a recent Forrestervideo, “Customer experience is how customers perceivetheir interactions with your company, both what they thinkhappened and how they feel about what happened. Now,those interactions, they occur in each step of a [CX]journey and the perceptions, those occur at three differentlevels. An effective [CX] is one that meets the customers’

needs, that’s the first level… Secondly, it is an experiencethat is easy - you want to be easy to do business with….ird, the very best [CX] are enjoyable, they areemotionally engaging.” What does that mean exactly?

As I sit here in a Shakespearean authorship mode,trying to create the ultimate writing experience (“Bettera witty fool than a foolish wit”), gracefully playing in thebackground is Pachelbel’s Canon, streaming on AntonioVivaldi Radio through a streaming music subscription. emusic plays without fault; the station is somewhat tuned tothe types of classical music I enjoy, and it is with great easeI am able to move from classics of the Baroque Era to ourone of modernity led by Chuck Berry’s “Johnny B. Goode.”One might argue that this is a superior customerexperience, and it would certainly be difficult to refute thatgiven the context I just described. But, of course, there willbe times when the stream is interrupted for buffering orperhaps the analytics tasked with correlating my taste inmusic to the station have not produced an optimal resultbecause of licensing agreements with certain artists andrights holders, or something as simple as the mobileapplication has crashed, leaving me in utter dismay as thejazzy chorus was seconds shy of changing my outlook onthe day from slightly negative to overly positive!

is, my friends, is our customer experience.Now, it is important to realize that the streaming programone uses is not entirely at fault – a weak internet signal, anoverburdened mobile device or even your headset could beblamed for negatively impacting your customer experience,but the more important issue here is, what is behind thecustomer experience?

Now that we have a sufficient understanding, withperhaps an oversimplified example of what customerexperience means and is, let us explore how it might, oralready has begun, to impact the vendor community that isattached to the global, Fortune 1000 organizations, rangingfrom the back-office, infrastructure maintenance tocustomer-facing, mobile application development.Customer experience is by no means a 2014 phenomenon;rather it is one that has varied in intensity, depending onwhich vertical (retail before manufacturing, for instance),for quite some time. I would like to take a somewhathistoriographical approach to understanding how CX’simpact on the vendor community has evolved.

Every vendor has gone through a procurementprocess led by meticulous sourcing and vendormanagement professionals seeking to find a balancebetween “the rate card” and the “quality of delivery.”A daunting task no doubt, but perhaps much more difficultin today’s sourcing world where alternative players, such as


Luxo, are moving to the frontlines. Former ForresterAnalyst Kerry Bodine argued in a February 28, 2013Forrester Research report titled, e Customer ExperienceEcosystem, that “Many customer experience initiativesdon't meet their full potential – or worse, fail completely –because neither employees nor partners have a completepicture of what the customer experience actually entails orthe dynamics that go into creating it.” She went on to todescribe the critical impact that behind-the-scenesemployees and their partners have on the customer’sexperience: “Behind-the-scenes employees and partnerscan have an impact on customer experience that’s evengreater than that of frontline employees like retail staff andcall center agents – oen through unintendedconsequences of their actions.” It would appear thatorganizations must be conscious of their sourcing andvendor management strategy as it relates to the CXecosystem, ranging from technology purchases to thestrategic relationship many vendors have created withorganizations. Assuming that over the last several years

their experience with the “business” has improved whereinthe alignment with their goals is less centered ona historical (oen tactical) procurement rationality, andmore of a strategic, business innovation approach.

Bodine’s point is well-taken in terms of howpartners can impact the experience for the customer, andI would argue that the nature of the relationship is muchmore important than the types of technology chosen forspecific outcomes. .(Speeding of time to market andproviding substantial cost-savings sit at the center ofbusiness outcomes.) Regardless of the technology’s talent,if the supplier relationship is poor, no real good outcome

could come of it, particularly if an organization’s internal ITunits are unable to properly integrate, customize or executethe service provider’s technology. It is here that Luxo canhang its hat – on long-term, standing relationships withclients.

We have collaborated with seven of our top tenclients for over five years and counting. We moved froma 50-person staff augmentation project to strategic vendormission, where some of our accounts have over 1,000dedicated personnel. Relationships beginning in sourcinghave evolved to penetrate more than half of organization’sdomains. Luxo’s strength is collaboration and flexibility –key traits in bringing about a true customer experience.

Bodine closed her opus by arguing, “e partnersyour company chooses to do business with havea significant impact on the customer experience you candeliver.” Alas, long-term relationships stand for somethingmore than simple bragging rights – results, more commonly

known as revenue. And results are always a priority of anorganization’s executive leadership. In Gartner’s October 3,2013 report “Understanding How Customer EngagementDrives a Positive Customer Experience,” author Edompson noted, “Customers have experiences during eachinteraction, which in turn produce perceptions that anorganization may or may not anticipate. is experiencecan be a one-off event or a series of experiencesaccumulated during a period of time. Experiences haverational and emotional elements and can involve all fivesenses ... A poor experience can affect customer satisfaction,loyalty, and ultimately revenue and profit.”

“Clearly there is an important connection betweencustomer experience and the business; one might even

argue that the connection is more of a fusion rather thanrelying on parts of each to connect. they (parts of the

whole) are truly a value-driven experience.”


Clearly there is an important connection betweencustomer experience and the business; one might evenargue that the connection is more of a fusion rather thanrelying on parts of each to connect. ey (parts of thewhole) are truly a value-driven experience. Luxo’scapabilities are designed not only with the mindset of theCIO embedded in the solution, but more and more, theonce-supporting role of the business is playing a muchmore dominating role in helping us (and others) betterunderstand and subsequently position our offerings in anera that is yielding dominance from the experience of thecustomer. Organizations like ours – systems integrators orIT service providers – must ratchet onto this rapidlyevolving theory, and shun debate away from outsidersbenchmarking our expertise. e same is true fororganizations that have a responsibility to create and offera well-rounded customer experience. It is an opportunityfor them to embrace organizations like Luxo and theexpertise we channel into each project from both thetechnical and business side. Remember, a good customerexperience has always been important, but imagine whatwould happen to the streaming music station that playedBach when you asked for Tchaikovsky.

patriCK CorCoranIS LUxOFT’S ANALYST RELATIONS MANAGER AND PART OF THE GLOBAL

COMMUNICATIONS TEAM, BASED OUT OF THE NEW YORK OFFICE. HE IS RESPONSIBLE

FOR MANAGING LUxOFT’S RELATIONSHIPS WITH GLOBAL TECHNOLOGY MARKET

RESEARCH FIRMS. HE HOLDS DAILY DIALOGUES WITH ANALYST COMMUNITIES COvERING

ALL FACETS OF LUxOFT’S CAPABILITIES AND OPERATIONS, RANGING FROM THE

COMPANY’S STRATEGY THROUGH PRODUCT DEMONSTRATION AND SERvICE CAPABILITY

BRIEFINGS. HE jOINED LUxOFT IN 2013 WITH ExPERIENCE IN GLOBAL ACCOUNT

MANAGEMENT, PUBLIC AFFAIRS, AND RESEARCH CONSULTING BASED IN WASHINGTON,

D.C. AND CAPE TOWN, SOUTH AFRICA. HE HOLDS AN M.A. IN INTERNATIONAL AFFAIRS

FROM THE NEW SCHOOL.

C o v e r s t o r y



i n d u s t r y i n s i g h t

HMI Solution Round Table

by roberta hummel, round table moderator

4 experts on automotive hmimarket, oem needsand teora


Asking the “driver” of Luxo’s Technology StrategyVasiliy Suvorov to share with us his take on theautomotive scene and HMI today, Roberta Hummel,Luxo’s Executive Digest Editor launched our RoundTable discussion.

Vasiliy Suvorov: In the driver’s seat of TechnologyStrategy it is essential to listen to OEM’s as they facechanging markets and economies. With over 15 years in thetechnology sphere, I can say it is a good moment for theautomotive industry to bring the innovation of in-car HMIto the next level. However as I have said before, the rate ofinnovation and the pace of its market adoption greatlydepends on the industry’s ability to work together to definecommon technology which will help developers, OEMsand the entire automotive IT ecosystem, bring more ITinnovation and connectivity to cars while making roadssafer.

Moderator (M): Serkan Arslan you are theinterface between the market, Luxo’s Delivery and IPTeams. In your role of connecting clients with the “right”technology, how do you see Luxo responding to themarket?

Serkan Arslan: As Vasiliy pointed out – this act oflistening to the OEM’s and Tier1 Suppliers is critical toLuxo’s development of HMI technology. From myexperience the HMI world can be split into two parts:Usability & Design and the Development of HMI sowarecompetencies. Aer that, it is all about performance.


C o v e r s t o r yC o v e r s t o r yi n d u s t r y i n s i g h t

Luxo’s All View concept demonstratesadvanced HMI developed using TEORA.


M: Paul Ionescu as Program Manager at LuxoTechnology Strategy Center, leading AllView Program,what do you see as most important for HMI at themoment?

Paul Ionescu: Performance is the key word andspecifically the performance of the Instrument Cluster,Input Control, Design and Connectivity. For example,there is a Technology focus on the middle and driversdisplay units. Currently instrument clusters in generalhave a low to mid-level performance and design. Trendsare leading to having higher instrument clustersophistication and performance with “full digital displays”in front of the driver.

Olaf Preissner: As a Designer and HMIDeveloper, I would like to add that each passenger willmost likely have their own display via their personal smartphone or device. is would put the technology focus onthe driver, driving safely. Trends of driver centric displaysinclude “curved displays” that keep the design language ofthe dashboard rather than our usual flat display approach.

M: Olaf can you also comment on performanceneeds for Input Control, Design and Connectivity?

Preissner: Input Control such as multi-touchpads are now a fact in the USA & Asian markets whereasthe controller base & touch pad input are more commonin Europe. The Touch pad trend will continue to developin combination with controllers. This technology isimportant for certain emerging markets, such as Chinaneeding handwriting options due to character basedlanguages like Mandarin. Other gesture and photocamera based technology will continue to develop. Theemphasis, however, will be on touch pads and voicecombinations which will increase in features andimportance. What can we say about Connectivity? At thisyear’s Automotive Show in Geneva, Mercedes, Volvo andFerrari announced an application working with Apple /Google's Android, so the influence and demand forconnectivity is much higher. Luxoft is responding tothese industry questions regarding device integration bymaking improvements to HMI in order to control andintegrate personal devices in cars with international

safety concerns in mind. The real question becomes nothow to connect but how to have a smartphone in yourpocket, control it on your head unit display and do it ina way that is not distracting the driver. On the graphicside of things, we are seeing Smart 3D especially in S-Class automobiles with a demand for high-endresolution displays. A 3D approach is definitely one ofthe near future.

M: Having discussed HMI performance, howdoes Luxo solve industry needs of Usability & Designand Development of HMI soware competencies?

Ionescu: Luxo proposes TEORA. TEORA isLuxo’s Platform & Tool Chain that enables seamlessdevelopment of HMI from a running prototype to a fullsystem straight from the prototype. Luxo’s benchmarkexperience actually “bundles” these two areas for clientsoffering the Usability & Design team expertise as well asthe development of soware.

Arslan: I would like to interject here, the biggestproblem in the market is a disconnect between OEM’s andTier 1 Suppliers. We oen see the scenario where OEM'sstart to design a car layout exactly how they want itutlizing their own tools chains, when they then give theproject to a Tier 1 Supplier. e Supplier then starts fromscratch to develop the Clients’ desired design. Carmakersnow want to see a prototype and verify a concept ona running system.

Ionescu: Serkan you are so right. Working dayto day with Clients, I have seen first-hand that TEORA isreally the best of both worlds. TEORA is a set of tools thatsupports rapid prototype up to final production. Seamlessdevelopment is guaranteed.

Preissner: at is where I come in. Our DesignTeam has indeed more than 10 years of experience in theAutomotive Creative world and at the same time we are upto date on the latest safety protocols and regulations.Prototypes utilizing TEORA can produce the fancy designsthat are implementable and pass international standardsand safety regulations with almost one stroke, yesseamlessly.

“teora’s future potential is in support for emergingvisualization trends, and supporting scalability across

model ranges - from entry level to high-end.”



Arslan: Luxo is really your one stop offeringenabling us to deliver 30% time savings in head unit orinfotainment development. Normally it could take up to 4weeks to change a color in a menu item of HMI – the moreparties involved the more complex the decision makingprocess is. At Luxo we can support OEM’s in the entireLife Cycle. And as you know, time savings translate intocost savings. You can begin to see that Luxo’s TEORAreally offers huge benefits.

Ionescu: It is true. TEORA also differentiatesitself on the market not only by scaling from prototype tofull featured HMI but by offering its tools for free. Luxo’sbusiness model is based on services not royalty. If Luxois your developer you will have zero license cost.

Arslan: What is also important to point out isthat TEORA as a tool chain is probably the only one that is

“hybrid.” TEORA allows the use of multiple graphicengines in one system. For example: You can createa Startup Menu with 2D, Navigation with 3D, Car Settingswith Flash and create Browsing and Search elements withHTML5.

M: What is TEORA’s future potential?

Vasiliy Suvorov: TEORA’s future potential is insupport for emerging visualization trends, and supportingscalability across model ranges - from entry level to high-end. We see that hardware platforms available for Carmakers are gaining a lot of features from consumer devices– multiple cores, powerful GPUs, acceleration for sowaredefined functions. Availability of these advancedcapabilities allows us to implement support for dynamic,

3D interfaces and integrate even more car functionality insoware rather than separate hardware based modules. Wealso see that Digital Clusters become ubiquitous, drivinga lot of demand for robust and innovative HMIdevelopment.

Our development roadmap for Teora is takingall these trends into account and over the comingmonths we will roll out features that further increaseproductivity for the engineers and designers, improvesupport for advanced hardware capabilities. e key forus is to make sure that once there is a project for one carmodel, its assets can be re-used for other car modelsacross the whole line-up, even if underlying hardwareand operating systems change. e Automotive Sectorof Infotainment is still very slow in comparison tosmartphone development. Our goal with TEORA is toenable dramatic speed up for Auto Infotainmentevolution.

M: Does anyone have any final comments forour round table discussion?

Arslan: Actually Luxo has a benchmark HMISoware Development Team that works with over 50 carmodels. is team has utilized various tools besidesTEORA, such as Qt. Luxo’s strongest team of experts,however, chooses to work with TEORA. ey are nowworking to integrate elements from QT or import existingHMI which was designed by Qt into TEORA. It isexperience that allows our team to speak so highly ofTEORA. Having said all of this of course it is essential toreturn to the fact that Luxo’s benchmark HMI Teamknows HMI development. It is not only about the Tools,but the people behind the scene who know how toimplement them.

arslan points out 2 pillars of teora: “teora facilitates the easy creation

of a running prototype.teora can develop a full system straight from

a prototype making the finished solution quick, easyand cost effective.”


vasiLiy suvorov HAS OvER 15 YEARS OF SOFTWARE AND SYSTEMS DEvELOPMENT ExPERIENCE. HE HAS

LED MANAGEMENT POSITIONS IN INTERNATIONAL TELECOM AND HI-

TECH COMPANIES, WHERE HE WAS RESPONSIBLE FOR DEFINING

TECHNICAL STRATEGY, DESIGNING AND IMPLEMENTING REAL -TIME

AND MISSION -CRITICAL SOFTWARE SYSTEMS. vASILIY SERvES AS vP

OF TECHNOLOGY STRATEGY AT LUxOFT WHERE HE DEFINES AND DRIvES

COMPANY TECHNOLOGY STRATEGY ACROSS ITS KEY LINES OF BUSINESS. vASILIY HOLDS

ExECUTIvE CERTIFICATE IN STRATEGY AND INNOvATION FROM MIT SLOAN SCHOOL OF

MANAGEMENT.

serKan arsLanHAS ExTENSIvE INTERNATIONAL ExPERIENCE WITH 15 YEARS IN SUCH AUTOMOTIvE

DOMAINS AS IN-vEHICLE INFOTAINMENT (IvI) SYSTEMS, CONNECTIvITY,

TELEMATICS AND MOBILITY SERvICES IN BOTH, SALES AND

BUSINESS DEvELOPMENT ROLES IN THE AUTOMOTIvE INDUSTRY.

HE ALSO HAS vAST ExPERIENCE IN BUSINESS CONSULTING

HELPING OEM’S, TIER1’S AND MOBILITY SERvICE PROvIDERS TO

DEvELOP NEW MARKETS. AT LUxOFT, SERKAN IS THE MANAGING DIRECTOR OF LUxOFT

GERMANY GMBH AND THE GLOBAL DIRECTOR OF BUSINESS DEvELOPMENT FOR

AUTOMOTIvE PRACTICE. SERKAN GRADUATED FROM COLLEGE OF BUSINESS &

TECHNOLOGY IN GERMANY.

oLaf preissner BRINGS MORE THAN 15 YEARS OF ExPERIENCE IN DEvELOPING STATE OF THE ART

INFOTAINMENT SYSTEMS FOR MOST OF THE CAR MANUFACTURERS

WORLDWIDE. OLAF HAS ExPERT KNOWLEDGE IN USER INTERFACE

DESIGN FOR DRIvER INFORMATION SYSTEMS, MOBILE DEvICES AND

CONSUMER PRODUCTS. HE IS LUxOFT’S MANAGER OF

DESIGN/HUMAN FACTORS AND IS RESPONSIBLE FOR ALL AUTOMOTIvE Ux

ACTIvITIES. OLAF HAS A MASTER’S DEGREE IN MEDIA TECHNOLOGY FROM THE

UNIvERSITY OF STUTTGART, GERMANY.

pauL ionesCu IS PROGRAM MANAGER AT LUxOFT TECHNOLOGY STRATEGY CENTER, LEADING ALLvIEW

PROGRAM AS LUxOFT’S REFERENCE DESIGN PLATFORM FOR CREATING

IN-vEHICLE USER ExPERIENCE (Ux) . PAUL HAS HAD SEvERAL

LEADING ROLES AT NOKIA CORPORATION, WHERE HE GATHERED

GLOBAL ExPERIENCE IN MOBILE INDUSTRY CONTRIBUTING TO

DEvELOPMENT AND DELIvERY OF INNOvATIvE MOBILE PRODUCTS.

PAUL HOLDS A MASTER’S DEGREE IN ENGINEERING FROM THE TECHNICAL UNIvERSITY

OF IASI, ROMANIA.

htmL5

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qt (qmL)menu

2d render

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teora pLatform’s strengths inCLude supporting 5 different rendering engines


TCL / Perl Scripts, NEM’s designing or OEM’s & ODM’s buying: Where are you in the challenge?

Discover how to improve product quality and time to market using Luxo’s Twister,a quality assurance framework.

a

&


Tune into this PODCAST Interview at: www.luxoft.com/executive/podcast/

qa test automation Continuous integration


podcast interview with sdn expert ash bhalgat by podcasthost patrick Corcoran, manager, analyst relations

http://goo.gl/5zJJx8


introduCtionPatrick Corcoran: I would like to welcome you toLuxoft’s first podcast in its Technology Series. We’revery excited about launching a new podcastprogram to accompany our Executive DigestMagazine, and we do hope that you will enjoylistening to our program. My name is PatrickCorcoran, Manager for Analyst Relations for Luxoft,based out of our U.S. headquarters in New York City– this also means I am your host! I look forward toour future discussions. Joining me today is AshBhalgat, Senior Director of SDN Products forLuxoft based in Menlo Park, California. He isresponsible for Luxoft’s test automation frameworkproduct better known as Twister. Today’s topic:The Future of Testing and Luxoft’s Contribution.Ash, thank you for being here.

Ash Bhalgat: It’s very good to be here Patrick.And yes, after being in the Valley for 15 years, I amvery excited to be working across geographicalboundaries for a company that operates out of Europeand has great partnerships with many top SiliconValley technology companies, including some of theones that I worked for in the past.

teChnoLogy

Patrick: So, let us start right at the top – for those ofus who aren’t particularly familiar with what TestAutomation is or entails, can you give me a high-level understanding of what it is we’re actuallydoing?

Ash: Sure. Test automation is a particularlychallenging area not only for network equipmentvendors (NEMs) but also for customers suchenterprise, data center and services providers. On onehand, NEMs need to build products that oftenconform to certain reference specifications (designspecs, standards spec, etc.) and they are alwayslooking for tools that can help them validate productspecifications. On the other hand, customers who arepurchasing products designed by NEMs, such asOEMs and ODMs, need assurance that these productsdo indeed comply with the advertised specifications.In order to ensure quality assurance, NEMs oftendevelop home grown tools to execute TCL/Perl scriptsthey may have developed in-house or with the helpfrom an outsourcing services vendor. The challengewith quality assurance for NEMs is that the homegrown tools become extremely complex to manage, asthe test beds and test scripts grow exponentially. Wesaw this first hand with many of our customers but in


particular, one of our optical switch NEM customerswho developed a home grown tool for sanity andintegration testing. Soon the customer realized thatthe home grown approach wasn't working when theyneeded to use this tool to test different flavors ofswitch platforms and scale it to test about 4000 testscripts. Often NEMs try to mitigate the burdenimposed by complex and monolithic test tools byadding more resources to their QA organization. Thisincurs additional operational cost which impacts thebottom line. Now, in order to save on operationalcosts, the QA team keeps on getting more and moregeographically distributed which compounds theproblem and makes managing the QA processesexponentially harder. Through Luxoft's testautomation services engagement with manytechnology customers, common issues we have seendue to complex home grown test tools are testmethodology errors that are introduced due toa number of reasons including: insufficient

understanding of home grown tools, longer test cycleruns due to serial execution tools, test scriptbreakages, productivity loss by trying to enhancea tool that isn't designed for meeting variety of testinguse cases (more like putting a square peg in a roundhole), human errors due to lack of multi tenancy androle based access control, etc.. Essentially, all theseissues fundamentally depict a need for an extensible,modular and scalable core test infrastructure that isdesigned in a generic manner to solve a variety of QAlab needs and can enable geographically distributedteams to automate, manage and integrate qualityassurance processes in an efficient and effectivemanner.

At Luxoft, we addressed this need by buildingan open source test execution framework called

"Twister." Think of Twister as a generic QA test labfoundation or a core test harness to build everythingin and around it for any need. We named thisframework as Twister for the sheer power and controlit can offer to quality assurance teams so they canhandle the ever increasing demands of a top QAorganization in the best possible manner. We believethat expert professionals need expert tools andtechnologies to create top notch products for theirmarkets. Luxoft works with many top Telco NEMs andcustomers on their test automation needs and hencewe saw an opportunity to use our DNA and innovatehere by building a modular, scalable, extensible andgeneric test execution framework that can be adoptedby any QA lab environment to improve complexityand productivity loss due to using hard to managehome grown tools. Our goal has been to satisfy broadorganizational quality assurance needs with a well-designed generic test harness that can not only make iteasy to manage QA use cases such as functional,

integration, system, performance and applicationtesting but can also improve productivity due to fastertest cycle runs and continuous integration with manypoint products such as JIRA, JENKINS, GITHUB, andWireshark etc. that are heavily used to manage end toend quality assurance processes. The beauty ofTwister is that customers can get this powerful opensource framework for free, apply to their present QAlab needs and extend it further themselves or withcommercial extensions such as the open flow modulethat Luxoft offers. Further, Luxoft fully backs up theTwister framework by offering our award winningprogressional services for framework customizationfor specific customer's environment and frameworksupport.

the beauty of twister is that customers can have thispowerful open source framework for free, apply it to their

present qa lab needs, and then extend it further eitherthemselves or with commerical extensions offered

by Luxoft.



marKet & open sourCe

Patrick: Interesting indeed, Ash – talk to mea bit about the market; are there many playersin this space? Where exactly does Luxo fit in?

Ash: e market for test automationhas been highly fragmented with home gowntools, open source tools like open python, robotframework and commercial offerings from testequipment vendors. As I mentioned before,home grown tools aren't designed from a testlab foundation mindset and hence lackscalability, extensibility and modularity. Opensource tools, however, while they are cool theyare also hard to maintain and oen arecommunity supported. NEMs and Customersoen need professional support for the productsthey use because QA testing is mission criticalfor them. Some of the commercial offeringsfrom test vendors on the market tend to beexpensive and are tied to hardware test portsand can also create vendor lock-ins.

We believe Twister open sourceframework is uniquely positioned in this marketto alleviate the pain points with test automationtools available in the market. Twister is a freelyavailable, open source test execution frameworkthat's generic, modular, scalable and extensible.Due to its open source nature and Apache 2.0license terms, there is no cost to organizationsto use this framework and they could fork thesource code from Github on their own if theychoose to do so. Further, Twister integrates withmany industry standard tools using librariessuch as ssh, p, etc. and plugins for continuousintegration with point products and build tools,for benchmark testing with Spirent or IXIAtools, and for diagnostics with wireshark,MySQL reports and real time logs. Twister isa python based framework so it's very powerful.It is distributed and its parallel executionarchitecture provides faster and scalable testexecution cycle runs, reducing test cycle runtimes of thousands of scripts from few days toa few hours. e best thing about Twister is itsfully customizable and customers can adapt itfor their own needs themselves or can availLuxo's professional services if they choose todo so. Customers can develop test scripts usingscripting languages such as TCL, Perl andPython and import their existing scripts intoTwister or they can avail Luxo test automation




expertise if needed. In Summary, twister is a powerfulopen source generic test execution framework that'sfreely available, supports commercial extensions and isfully supported by Luxo's professional services.

I would encourage you to learn more aboutTwister project on the website: www.twistertesting.comand download it from Github for a test drive.

deveLopment

Patrick: I would imagine part of building our ownlegitimacy in this space is important, can you talka bit about, for instance, our work with associationsor outreach to the technology analysts, and of coursepartnerships in this space?

Ash: Absolutely. First of all, we eat our own dogfood. So Luxo uses Twister for all our test automation

projects that we execute for top Silicon Valleynetworking OEMs and ODMs.

Secondly, in terms of engagement withassociations, Luxoft is a member for Open NetworkingFoundation or ONF, that's transforming networkingwith Software-Defined Networking (SDN) and isproviding a unique architecture to bring directsoftware programmability to traditional rigidnetworks. Luxoft heavily participates in the testing andinteroperability working group of Open NetworkingFoundation that defines test specification for theOpenFlow protocol. In fact, Twister has built a pluginfor OpenFlow 1.3 today that helps customers such asNEMs, data center and SPs to validate OF 1.3

conformance. Twister's commercial OF 1.3 test modulecomprises of over 450 open flow test cases and hasbeen availed by ONF at various official events such asPlugfest, OpenFlow Driver Competition, etc. to verifyOF conformance and interoperability among variousOF switch vendors. Many ONF member companieshave acknowledged the benefits of Twister OF 1.3conformance module and how it has helped them inuncovering OF 1.3 conformance issues and improveproduct quality and time to market. In March 2014, atONF member workday event held in Santa Clara,California, Luxoft was awarded OutstandingContribution by Open Networking Foundation for itsongoing contribution to the openflow community.

irdly, Luxo announced a partnership withtest equipment market leader Spirent Communicationsin the Fall of 2013 to offer a comprehensive open flowcompliance test solution using Twister framework.Spirent is a great strategic partner to Luxo as it

extends Luxo's market reach into network test marketand also offers Luxo's professional services to Spirentcustomers to customize quality assurance processes forcontinuous integration, test case development andautomation.

Last but not the least, Twister is a strategicinvestment for Luxo and we believe open source isa great way forward to drive community driveninnovation into this framework. However, it also satisfiesorganizational needs of commercial support fromprofessionals. is unique value proposition andthought leadership is well appreciated by top analystfirms such as Gartner and Forrester. So, we believe weare on the right path.


we looked at the day jobs of software developers, testautomation engineers and qa team leaders and built

twister to make their lives easier. ... twister's open andextensible architecture makes it very easy to to use thistest harness and satisfy emerging test assurance needs

such as software defined networks and openflow testing.

http://goo.gl/dOZxVe

CLient vaLue

Patrick: What’s the value proposition behind it all,Twister will cut your testing time down, reducing timeto market, and product savings? Is it that vanilla?

Ash: at's a great question Patrick. Twisterisn't just a regular testing automation tool. Manycompanies try to build those themselves. Twister isreally a test harness, a well thought through andcomplete generic test execution framework that isdesigned to address broader QA needs of anorganization in a holistic manner. We looked at the dayjobs of soware developers, development testers, testautomation engineers and QA team leaders andmanagers and built Twister to make their lives easier.Twister will not only address the most common usecases such as functionality, integration, system,regression and application testing that development andQA teams are tasked with, but it will also help themexecute, integrate and manage the entire QA processwith a simple drag and drop GUI. e rich andpowerful feature set will help them improve overallproduct quality and productivity by an order ofmagnitude. Further, Twister's open and extensiblearchitecture makes it very easy to use this test harnesslike a Swiss army knife and satisfy emerging testassurance needs such as the soware defined networksand OpenFlow testing.

marKet future

Patrick: Finally, Ash, what does the future hold forthis market?

Ash: We believe that the Twister open sourceproject is a great step forward for the test assurancemarket. As you can see, the networking industry isexperiencing a major shi from hardware centricproducts to soware driven innovation through networkvirtualization. We believe that this shi is not justlimited to products but also to the processes that go intomaking these products. Quality Assurance is definitelyan area which has been heavily hardware centric formany years and soware defined quality assurance isreally an evolution of this market. We believe thatTwister open source project is at the epicenter of thistransformation and will enable many soware based QAinnovations to enable traditional networking andtelecom vendors and customers evolve and adoptemerging network standards and transformations suchas soware defined networks, open flow and networkfunction virtualization (NFV). Luxo's SDN and

soware based assurance professional service practicewill further enable customers to embrace thesetransformations by addressing gaps such as skills,technology know-how and understanding of bestpractices.

Patrick: is has been a very interesting discussion,a combination of technical and intellectual as youprovided us with insight into the evolution of themarket and value the Twister can bring toorganizations. It’s been a pleasure to see what Luxoand Twister are doing from a vertical side and howLuxo is embracing the community in terms ofdevelopment. Ash if I can put you on the spot, give me3 sentences about Twister?

Ash: I can give you 3 adjectives and make iteven shorter: It is open, extensible, and scalable.

Patrick: ank you, Ash; it was great to speak withyou. To our listeners too, thank you.

Find out more about Twister at:www.twistertesting.com

If you have further questions, follow us onTwitter at Luxoft or email me at

[email protected].

This is Pat Corcoran, signing off.

ash bhaLgatA 17-YEAR vETERAN IN THE NETWORKING AND SDN WORLD. ASH IS ONE OF THE

ARCHITECTS OF CISCO’S 3800 SERIES, AN INTEGRATED SERvICE ROUTER (ISR) AND $2B

REvENUE RUN RATE PRODUCT. HE ALSO BUILT POLYCOM’S LYNC ENDPOINT BUSINESS,

PARTNERING WITH MICROSOFT, QUICKLY GROWING THE BUSINESS TO $50M REvENUE.

CURRENTLY, ASH LEADS SDN PRODUCT INITIATIvES AT LUxOFT AND IS AN ACTIvE

MEMBER OF OPEN NETWORKING FOUNDATION (ONF) AND FREQUENT CONTRIBUTOR TO

ONF BLOGS. ASH PARTICIPATES IN ONF MARKETING, TESTING AND INTER-OPERABILITY

WORKING GROUPS AND RECENTLY RECEIvED ONF'S OUTSTANDING CONTRIBUTION

AWARD.


http://goo.gl/S7rh2R

b u s i n e s s t h i n K i n g b o o K r e v i e w

Fred Reichheld and Rob Markey, principals at Bain Capitalin Boston, Massachusetts, offer the business readersomething rare: An approach to business managementrooted firmly in the science of Organized Complexity.

From roughly the years 1600 until 1932, almost allscientific discovery concerned only two kinds of problems:problems of simplicity, in which only two factors are at play,or problems of Disorganized Complexity, which involve hugenumbers of variables. As a result, science was committed totwo ways of seeing the world - one reductive, and the otherstatistical.

Progress in biology and medical science laggeduntil researchers saw that living systems are a different kindof problem entirely – the problem of Organized Complexity.It is thus to the years aer 1930 that we owe almost theentirety of our biological and medical knowledge.

Organized Complexity problems usually involvea middle range of variables – far more than two, but far lessthan the millions that statistical mechanics study. Moreimportantly, in such systems, “the whole is greater than thesum of its parts.” A human body is not a machine, made ofinterchangeable components. Rather, it is constituted bydynamic processes that, once interrupted, may be destroyed.is is true of businesses as well. ere are a surprisingly

high number of interaction pathways accounting for thesuccess or failure of a human community such as a businessorganization.

For any living system, Organized Complexitythinking offers early adopters massive advantages overcompetitors stuck in the two more venerable ways of doingscience. is fact was made most famous recently in theLewis Hyde book (later film), “Moneyball.” In fact,Organized Complexity thinking has completely captured themulti-billion dollar professional sports industry in the U.S.In e Ultimate Question 2.0, Reichheld and Markey believethat they have struck this kind of informational gold, andthat they can help your company to strike it, too.

Since the very beginning of science’s treatment ofliving systems in the 1930’s, scientists have noticed thephenomenon of “unaverage clues.” ese are statisticalindicators that by weight in the total system are so minor asto be inconsequential. For example, relative to your totalbody weight, the amount of Vitamin C that you need toremain healthy is insignificant. Nevertheless, theperformance of these “light” indicators is a surer guide to thetotal functioning of a living organism than any mass analysisof the data. If you know what these clues are, you havea magic window into the incredibly labyrinthine workings ofa complex system.

Clues to Customer-driven success

Businesses are living systems that need metrics to score decisivevictories. Net Promoter Companies seem to have found a kind of“informational gold.”


the ultimate question 2.0: how net promoter Companies thrive in a Customer-driven worldreview by business & social analyst dr. timothy patitsas

Reichheld and Markey believe that they havediscovered two such unaverage clues that will predict thefuture of your business far better than the data in yourfinancial statements. e first is your Net Promoter Score(NPS), obtained by asking your customers one simplequestion: On a scale of zero (very low) to ten (highestpossible), how likely would you be to recommend ourcompany (or product, or service) to a friend or colleague?Any customer who scores your firm a 9 or 10 isa Promoter; anyone who scores it a 0 through 6 isa Detractor (7’s and 8’s are considered Passives).

Subtracting the percentage of customers whoare Detractors from those who are Promoters gives youyour NPS. As you can guess, many companies havenegative NPS, with foreboding implications for theirfuture competitiveness. In fact, entire industries in theUnited States – cellular phone services, for example -have negative NPS, leaving them ripe for completetakeover by new entrants or technologies.

Bain Capital has studied NPS for dozens offirms and entire industries, and found that almost all thedifferential in market share among firms over time canbe accounted for by the prior differentials in NetPromoter Scores. NPS thus becomes a powerful toolguiding acquisitions, mergers, planning, and theoverhaul of corporate culture. Bain has built its businessaround the use of this “light” statistic, believing that itilluminates the many interlocking relationships presentin a successful business.

e second unaverage clue the authors push iseNPS, which is NPS but applied to one’s own employees.How strongly would they recommend your company asa place to work? Almost every company who hasadopted NPS has found that unless their own employeesbecome strong Promoters of the firm itself, theircustomers never will be. Led by Bain Capital, firmssuch as Apple Computer, Enterprise Rent a Car, andothers have made the tracking of NPS the centralconcern of their business culture. But the reader shouldknow the following: First, that the adoption of NPS iscostly, cannot be done quickly, and will take deeporganizational change. Second, in theory there might beways to boost customer satisfaction without tracking itin this way.

Reichheld and Markey’s passionate argumentamounts to the belief that businesses are living systems,and that management teams who adopt the scientificmethods and metrics that such systems demand willscore decisive victories over older ways of doingbusiness.

dr. timothy patitsasIS PROFESSOR OF ETHICS AT HOLY CROSS GREEK ORTHODOx SCHOOL OF THEOLOGY.

A BUSINESS & SOCIAL ANALYST, HE WRITES ExTENSIvELY ON THE SCIENCE OF

ECONOMICS AND THE WORK OF jANE jACOBS, AND IS CURRENTLY WORKING ON A BOOK

OF RELATED ESSAYS. DR. PATITSAS IS A GRADUATE OF GEORGETOWN UNIvERSITY WITH

A PHD FROM CATHOLIC UNIvERSITY.

THE ULTIMATE QUESTION 2.0: HOW NET PROMOTER COMPANIES THRIvE IN

A CUSTOMER-DRIvEN WORLD

BY FRED REICHHELD, WITH ROB MARKEY

BOSTON: HARvARD BUSINESS REvIEW PRESS, 2011


Gartner and Forrester haverecognized Luxoft in the followingways:

in a recent gartner reportmarKet trends: banKingworLdwide, 2014 by vittoriod’orazio and rajeshKandaswamy, published 8January 2014, Luxoft is listedamong the top 20 Business ServiceProviders in the Banking andSecurities Industry in Eurasia. Therating is based on 2012 revenues, inwhich Luxoft was ranked #8.

Luxoft was listed as a vendor ingartner’s report, vendor guideto the right appLiCationtesting serviCe partner bysusanne matson and gilbert vander heiden, 20 november 2013.This report was written to serve asa guide for sourcing managers invendor selection, utilizing criteriarelated to their organizationalobjectives. Luxoft was listed in the“Regional Mid-tier Full or Subset ITServices Providers” category. Thecompany and Luxoft’s QA testingwebpages are hyperlinked on thisreport.

Technology market research firmslike Gartner and Forrester play animportant role for global Fortune1000 organizations. They act asindependent third-party researchorganizations primed to producequality perspective, insight, andguidance to various decision-makersin an organization, from vendormanagement professionals upthrough and above a CIO. Serviceproviders, such as Luxoft, and othertechnology firms are evaluated bythese organizations for theircapabilities, research anddevelopment activities, areas ofexpertise, and value proposition tothe market.

Market Research & IT Global 1000 featuring Forresterand Gartner Insight


Luxoft was again mentioned inforrester’s emea appLiCationoutsourCing serviCes, q1 2014by william martorelli, 31 January2014, in the section “OffshoreSuppliers Move Beyond InitialBeachheads in an IncreasinglyCompetitive Market,” which notedLuxoft’s impact in the region. Thereport examined the usual players inIT outsourcing, with revenue in AObeing the largest determinant ofinclusion. This, however, was thesecond time Luxoft was mentioned intheir targeted wave reports. Luxoftalso takes this inclusion to reflect thedemand by clients looking toalternative providers in the region.

Luxoft’s advanced datavisualization tool horizon waslisted in forrester’s enterprisebusiness inteLLigenCepLatform wave by boris evelson,18 december 2013, as an alternativeto the larger BI vendor tool setsearning a solo recommendation:“Large BI systems integrators (SIs) arealso responding to clients’ demandsto reduce their dependence oncommercial code and vendors andhave recently started building opensource BI solutions for clients — suchas Luxoft’s Horizon data visualizationplatform.”

Luxoft was one of eight vendorsinterviewed by forrester aboutthe design and effectiveness ofthe advanCed visuaLiZationCapabiLities seLf-assessmentmodeL and seLf-serviCe biCapabiLities seLf-assessmentmodeL by boris evelson,published 16 January 2014. Thesetools are designed for applicationdevelopment and deliveryprofessionals, and free for Forresterclients. Luxoft continues to promoteits expertise in both these areas, andis building an increased awareness ofits capabilities among the Forresterclient-base.

Luxoft was mentioned inforrester’s north ameriCanappLiCation outsourCingserviCes, q1 2014 wave report bywilliam martorelli, 21 January2014, under “Global CompetitionIntensified Amidst New andConsolidated Suppliers,” as anexample of a new market player from“alternative geographies.” The reportexamined the usual suspects in IToutsourcing, with revenue being thebiggest determinant of inclusion. Thisis the first time, however, that Luxofthas been mentioned in their targetedwave report, perhaps reflectingdemand by clients looking toalternative providers.


C o v e r s t o r yC o v e r s t o r ys o L u t i o n s

A true story. Sometimes we forget how team work andgood strategy can bring results. In this case, Best ofShow. Success began with the product. Luxoft’s IlyaBochkov and Yuri Elkin led the internal development ofa product now called, iStockTrack. This end to endsolution providing mobile banking services for Privateand Premium Banking Clients is not just an applicationbut a framework to customize your banking needs. Thenext step involved Finovate, an international showcasefor Technology Solutions for the financial world.Finovate selects 60 to 80 companies to participate. Onceselected to present at Finovate, Luxoft’s Team began todo their homework. They needed to create a 7 minuteDemo. The presentation would be judged by anaudience of global experts. Luxoft’s Marketing Teamwanted to stick in the minds of the audience. Looking atFinovate’s presentation archives it showed the usual 2guys in suits with slides. Luxoft’s Team realized that theTOOL itself needed to speak – iStock Track and its stageperformance needed to “differentiate or die” as they say.Przemyslaw Berendt, Luxoft’s VP of Global Marketing,recalls, “We came back to what our clients say aboutiStockTrack, that it is ‘easy’ to use. The key was ease ofuse. Then it dawned on us, what better way to visualizehow easy something is than to give it to a kid. WithiStock Track’s ease of use we could illustrate thatbanking technology can be as easy as child’s play. Andwith that our 'Banking Technology is Now Child's Play'

team work and strategy bringresults: istock track wins best of show

State-of-the-Art Mobile Financial Visualization App, Meets State-of-the-Art Marketing

"Banking is Child's Play" Find out how Luxo proved it at Finovate 2014. Watch the videoat http://www.luxo.com/executive/finovate/


http://goo.gl/uuUD20

Campaign and Finovate presentation were born.”Luxoft’s Marketing Team created a script where Joey,Przemek’s pretend son of 8yrs old wondered on stage atFinovate with his “father’s” Ipad. On stage Joeydiscovers the iStockTrack application and demonstrateshow to use it. The Luxoft team wanted to tap into theaudience’s right side of the brain being experiential andtouch the heart with a child. In fact, the audience lovedJoey. He and iStockTrack received a standing ovation.Luxoft’s teamwork did not end there. At the Finovateevent Luxoft had a team of 10 who split in three groupswith networkers talking to people on the show floor,technical experts demonstrating the framework andsales people. This team worked together canvassing theevent meeting people and having contact information ofparticipants immediately entered into Marketo, in orderto send out instantaneous follow up emails andinvitations to the Demo. People at Finovate came incontact with iStockTrack multiple times. The bump in

factor, right brain & heart connections with aninnovative product and real team work resulted ina great response at the Demo and at the end of the day:Best of Show. Way to go iStockTrack and team!

“Solutions such as iStock Track and theirpopularity prove technology plays a key role in thedevelopment of the financial world today. anks toour application, investors have direct access, from thelevel of a tablet, to data on assets, as well as currentanalyses concerning trends on stock exchange markets,as well as other features. e operation rate is one of themost important factors of success in the financialworld, since it is oen that seconds decide the successof an investor. Functional and convenient theiStockTrack framework allows one to save time neededto analyse and conduct a transaction,” says Yuri Elkin,Managing Director of Luxo's Financial Services.

Luxo’s Marketing Team


TOTAL WEALTH AGGREGATED FINANCIALINFORMATION ATA GLANCE

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s o L u t i o n s


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istoCKtraCKaLso provides:A EvERY DETAILABOUT YOURINvESTMENT AIM A ALL-IN-ONEONLINE BANKING A BANKINGDASHBOARD PAGEWITH ExTENSIvEBANK PRODUCTSAvAILABLE A FULL CONTROLOF YOURINvESTMENTPORTFOLIO A EASILY DRILLDOWN INTOINSTRUMENTSCHARTS AND GETALL THE DETAILS

Coming up inthe nextreLease: ONLINETRADING,INTEGRATIONWITH SOCIALNETWORKS, ASSETALLOCATIONMANAGEMENT,TECHNICALANALYSIS, CASHFLOW & PERSONALFINANCIALPLANNING ANDMACROECONOMICDATA


Luxoft wins best of show

for istock track


http://goo.gl/T14wzl

Luxoft Global Statistics

deep domain expertise & r&d foCused serviCes

Application Development andMaintenanceQuality assuranceProcess consultingProduct Engineering Services.

Luxoft agiLe praCtiCe

120+ certified ScrumMasters1500+ Agile practitioners15+ Agile Coaches

growing faster thanmarKet

IDC’s Worldwide Offshore ITServices market forecasted to growat CAGR of 12.4% from 2012 to 2017

Luxoft investors

Fidelity, Morgan Stanley, Lord Abbett & Co LLC, Blackrock, T Rowe Price Group INC, j.P. Morgan Chase & Co, Federated Investors INC, SAC Capital Advisors.

gLobaL deLivery modeL

21 Offices15 Delivery Centers13 CountriesUnique Global TalentHeadcount: 7500+80% Master’s Degree or Higher

traded on nyse sinCe June,2013

Ticker: LxFTFree Float: 24%Price/share at IPO: $17

uninterrupted revenuegrowthFY2013 REvENUE: 398,3M$REvENUE CAGR 26%FY 2011 TO FY 2014

CLients130+ current clients600+ projectsMost of top clients are fromFortune 500


C o v e r s t o r yC o v e r s t o r yn e w s b r i e f

Demand for Engineering Services& Domain Expertise on the Rise

in Bulgaria


Luxo announced the launch of its 20th office, a newdelivery center in Sofia, Bulgaria. Luxo expects to growthe office in Sofia by 400 employees within the first twoyears. e Luxo Sofia R&D Center will provide SowareDevelopment Services and IT Solutions for companiesspecialized in the sphere of financial services and it expectsto expand its activities aer a certain period of time.

“e demand for Luxo’s engineering services anddomain expertise has been steadily increasing. us, thecurrent pipeline has prompted us to expand our corepresence in Central and Eastern Europe and to continue togrow our global delivery model. I am pleased to announcethat we have added Sofia, Bulgaria to the list of locationsfrom which we service our clients,” said Dmitry Kushnir,VP Global Delivery Locations at Luxo. “We haveconducted extensive analysis with respect to this expansionto ensure the new geography is in the best interest of ourclients and complementary to our existing delivery centerecosystem. We believe Bulgaria is a very good fit and Sofia,in particular, has a wealth of technical talent.”

Sofia has already proved itself as a viable ITdestination. Leading global players, such as HP, SAP, VMWare and Soware AG have established their operations inthe city. Among many positive things this new locationbrings to Luxo’s global dedicated delivery model access toa vast talent pool of seasoned IT professionals and over3,000 graduates per annum, attractive tax regime, robustinfrastructure, convenient location, European Unionlegislation and security environment.

Moreover, Bulgaria is recognized as an importantoutsourcing location by independent research firms.

«Bulgaria is listed by Gartner in their top-30offshore locations in EMEA – Poland, Romania, andUkraine have also made the list. We see Gartner’scontinued interest and research on Bulgaria as a positivesign of its further integration into the IT servicesmarketplace», said Patrick Corcoran, Analyst RelationsManager. (Gartner. Gartner's 30 Leading Locations forOffshore Service. Marriott, Ian. February. 19, 2014.)

iLiyana geoshevajOINED LUxOFT AS A MARKETING MANAGER IN SOFIA, BULGARIA IN 2014. PRIOR TO

LUxOFT SHE WORKED MORE THAN 10 YEARS IN SPORT AND FASHION INDUSTRY IN

BULGARIA FOR GLOBAL BRANDS SUCH AS NIKE, CONvERSE, DOCKERS, jUICY COUTURE,

FOLLI FOLLIE AND WOMEN’SECRET. ILIYANA HAS A MASTER’S DEGREE IN MARKETING

MANAGEMENT, AS WELL AS POST GRADUATE DEGREE IN ACCOUNTING.

Launch in sofia, bulgaria; a growing destination

Demand for engineering services and domain expertise is on the riseand it is finding a home in Bulgaria.

iliyana geosheva, marketing manager, bulgaria


C o v e r s t o r yC o v e r s t o r ye m p L o y e r b r a n d i n g

In 2013 Luxo launched a unique, interactive projectintended for new technology specialists. Luxo’sTechnology Webinar Series, known as LTS, is a series offree webinars featuring guest speakers who are stars in theinternational IT world. e goal of the Luxo’sinternational educational project is to create an ITknowledge platform, enabling IT professionals around theworld to share their experiences. e organizers chose thewebinar format to reach as wide an audience as possible. Inaddition, all lectures are available on Luxo’s YouTubeChannel. is year we decided to extend the LTS format tothree additional initiatives: LTS Academy, LoGeek Night,and LTS Executive.

A LoGeek Nights are IT gatherings at restaurantsor pubs. is is a type of IT on Tap, where several ITspeakers make presentations on their experience, findings,and know-how. e participants can ask questions and

discuss points of interest. is format has already beenpiloted in Poland with great interest from the local ITcommunity.

A LTS Academy is a special skill-developmentsection of Luxo’s website dedicated to candidates whohave not yet passed through Luxo’s recruitment process.e materials provided in this section of the website assistcandidates to identify potential knowledge or preparationgaps and ultimately help them to be more successful inLuxo’s recruitment process.

A LTS Executive is a business equivalent of theLTS online sessions for developers, aimed at the businessside of IT.

Luxo’s experience of such events has shown theformats to be quite popular. e LTS Webinars haveexceeded benchmarks through a number of indicators,making us confident that a further rollout of the concept willbe well-received by the international IT community.

Creating a global it Knowledgeplatform: Luxoft’s technologywebinar series

“Is LTS going to be the next IT industry ‘TEDx?’” asks PrzemyslawBerendt, Luxo VP of Global Marketing. “In any case it is a realprivilege to have such global IT experts who have acquired ITsuperstar status due to their accomplishments in the field, to sharetheir knowledge with us.” Register for LTS at www.Luxo.com orparticipate via Luxo’s Youtube Channel.

evgeniya sushkova, employer branding director


http://goo.gl/Dr7B6G

evgeniya sushKovaEMPLOYER BRANDING DIRECTOR AT LUxOFT, BRINGS YEARS OF ExPERIENCE IN MARKETING TO THIS NEW MARKETING SPECIALIzATION IN

EMPLOYER BRANDING. EvGENIYA HAS BEEN INSTRUMENTAL IN DEvELOPMENT OF LUxOFT’S EMPLOYER BRANDING STRATEGIES AND ITS

REALIzATION. IN 2013, THE EMPLOYER BRANDING INSTITUTE OF POLAND NAMED LUxOFT THE BEST EMPLOYER BRANDING CAMPAIGN IN POLAND

FOR INITIATIvES SUCH AS SANDWICH ASSAULT, SOFTWARE NINjA AND COMPOSING SOFTWARE.

shai almog: “Cross platform mobiledevelopment”Shai specializes in java mobile applications for alldevices. He is CEO and co-founder of Codename One.

scott ambler: “disciplined agile delivery (dad)process decision framework” Ambler is a well-known author of numerous booksfocused on the Disciplined Agile Delivery processdecision framework, the Unified process, Agilesoftware development, Unified Modeling Language,and CMM-based development.

paul bakker: “modularity as the ultimate toolenabling Change”Bakker is a software architect for LuminisTechnologies and author of Building Modular Cloud

Apps with OSGi.

dr. John Johnson and robert west: “proactiveintellectual property protection: stay ahead ofemerging threats!”johnson is Global Security Strategist of the johnDeere Corporation, and West is Chief Security Officerof Intelligent ID.

david anderson: “’Kanban’ - alternative path toagility” Anderson is an author, consultant and trainer who isa thought leader in managing effective softwareteams and implementing sustainable evolutionaryapproaches for management.

paul bakker: “modular Java script”Bakker, a second time ‘star’ for LTS webinars, believesthat modularity and the cloud are the two mainchallenges we have to deal with in order to bringtechnology to the next level, and is working onmaking this possible for mainstream softwaredevelopment.

sander mak: “data science with r for Javadevelopers”Mak crafts scalable software at Luminis Technologies.With a decade of experience on the jvM, hespecializes in modular java and javaScriptdevelopment. Additionally, data analysis andmachine learning are part of his ever growing list ofinterests.

tune in to the latest Lts webinar – always available at

www.luxoft.com

the first 7 Lts webinar stars:


http://goo.gl/T5oKM9

C o v e r s t o r yC o v e r s t o r yb u i L d i n g a b e t t e r w o r L d

As an international team, Luxo has a long tradition ofgiving back to the globe. Every year Luxo supports andorganizes numerous projects that bring a positive change tothe society and environment we live in. Our CSR projectscreate opportunities for communities and our employees,who participate with great pleasure, to impact the lives ofothers around the world.

“robotraffic” olympiad encourages future it professionals

Luxo sponsored 24 Ukrainian / Russian studentsplus teachers as participants in 2014 World ORT“Robotraffic” Olympiad. e International RoboticsCompetition had 1,000 elementary, junior high and high

global giving: Luxoft’s Csrgives back

Corporate Social Responsibility is an essential element in corporatelife, Luxo differentiates with an innovative approach that blends ITand the human face of our global communities.

Kinga misiarz, Csr manager

Luxo’s Student TeamRobot Car


schools students participating in teams to construct &program “Robot-Cars.” Participants were from fourcountries: Israel, Ukraine, Russia and Argentina. eycompeted against each other in 4 categories: carefuldriving, racing, design, and traffic regulations.

Dr. Marina Moiseeva, ORT School Principal, said,“e Robotraffic Competition dramatically increases

student motivation to excel in Math, Physics, ICTs andother engineering subjects. While students design theirrobots they also learn about programming, and solve issuesworking with complex equipment and IT systems. I wouldlike to express my deep gratitude to our friends at Luxofor their support which makes this project possible.”

Luxo’s Student Olympiad Team.

e Luxo Sponsored Ukrainian High School Team Won First Place in Accurate Driving.


Luxoft and the «planting good deeds» project

Planting Good Deeds is a general awareness campaignaimed at getting people active in making sustainablechanges. e event took place in Armasesti, Jud. Ialomita,approximately 70 km out of Bucharest.

Trees in particular can play an important role inhelping absorbing surface water runoff and thus reducingpeak flooding flow or can form a natural parapet against

snow. e purpose was to reduce exposure by planting treesand creating windbreaks, tree belts and wooded areas thatwill best help soak up rainfall and slow down water runoff.

is campaign aims to raise awareness aboutdeforestation, climate change, environmental sustainabilityand alternative energy sources. e unexpected outcome,however, was the strengthening of bonds between Luxocolleagues along with their satisfaction of having donesomething meaningful.

b u i L d i n g a b e t t e r w o r L d

e organization Planting Good Deeds (“Plantam faptebune”) launched a re-forestation and eco-awareness project

which has as a target of planting trees across 300 hectaresand involving 50,000 volunteers over the next 5 years.

is unique initiative motivated 100 volunteers from LuxoRomania to come together and try to make a difference.

Luxo will return regularly to the "Luxo Forest" for maintenance - removing weeds and loosening soil.


annual Charity Krakowbusiness run /relay team

Luxo Poland is one of the co-organizers and supporters of the3rd Annual Charity KrakowBusiness Run. is positive andhigh energy initiative bringstogether communities &businesses giving new life toaccident victims and physicallychallenged amputees who arebeneficiaries of the BeyondHorizons Charity Foundation.

Kinga misiarZ jOINED LUxOFT AS A CSR MANAGER IN KRAKOW,

POLAND IN APRIL 2013. MISS MISIARz BRINGS

SEvERAL YEARS OF ExPERIENCE IN RUNNING CSR

INITIATIvES. PRIOR TO LUxOFT SHE WORKED AT

CHALLENGE DENvER FOUNDATION IN THE USA,

AND IN THE WARSAW OFFICE OF MICROSOFT IN

THE CSR DEPARTMENT. KINGA HAS A MASTER’S

DEGREE IN ECONOMICS, AS WELL AS POST

GRADUATE DEGREE IN CORPORATE SOCIAL

RESPONSIBILITY.

Luxo's Business Run Team was among 4600 runners and more than 900 relay teams!

e Business Runsupports Jasiek Mela’s Beyond

Horizons Foundation which assistspeople with amputations.


C o v e r s t o r yC o v e r s t o r ys p o t L i g h t o n L o C a t i o n

Romania A Growing DestinationOf Choice


gartner’s perspectiveEvery year, Gartner performs country researchidentifying what they describe as their 30 leadinglocations for offshore services (Gartner's 30 LeadingLocations for Offshore Services, 2014).1 We believeRomania, which was included in the report, continuesto perform well in their assessments of the EMEAlandscape for several reasons. In Gartner’s report,Romania as an Offshore Services Location: Languageand Technical Skills Drive Nearshore Success2,Romania received an outsourcing rating of “good” inthe following categories: language, governmentsupport, educational system, cost, and culturalcompatibility.

It is important to recognize that these reportsare authored by Gartner’s Sourcing and Vendor analystteam in view of their prime audience, which arepredominantly vendor management professionals andthose in search of purchasing offshore IT services.

The report recommends that, “Sourcingmanagers should consider the merits of serviceproviders operating in their country of choice. Matureproviders with local knowledge and experience, andmature global delivery processes, can help to mitigatesome of the risks or shortcomings of the chosencountry. In addition, global organizations requiringsupport across multiple time zones or languages shouldconsider providers that have delivery centers in bothemerging and developed countries — to balance riskand utilize a blend of mature capabilities and low cost.”3

Luxoft &romania:Cosmin Patlageanu comments to Luxoft’s reporter thatGartner’s findings are indeed true. In fact, “Luxoft hasfound Romania to be an ideal destination because of itseducated talent pool and cost competitiveness in therealm of IT services.”

Why do you think Luxoft in Romania isgrowing so quickly?

Cosmin: Luxoft Romania is among the firstand most relevant players in the software developmentindustry in the region. There has been constantgrowth, based on the increased diversity of our projectsand business verticals. The Romanian team isestablished and covers vast areas of expertise, as well asflexible and adaptable to the ever-changingenvironment. The outstanding performance andresults-driven approach are best emphasized by the longlasting relationships with clients such as Avaya andIBM.

What do you think is the strength of LuxoftRomania?

Cosmin: Luxoft Romania was established asLuxoft acquired ITC Networks (ITCN), a leadingBucharest-based software outsourcing providerspecializing in the telecommunications industry.Founded in 2000, ITCN focused on delivering R&D,application development, and customer supportservices in the telecommunications, networkmanagement, and embedded systems developmentdomains.

There is a mix of characteristics that makeLuxoft Romania a truly outstanding partner. LuxoftRomania offers deep domain expertise witha traditional focus on telecommunication industry,highly educated talent and the ability to understand theclients’ business beyond the basic technologicalrequirements. The team proves to be a reliable andinnovative partner in client’s success. Romanianengineers are also known for their communication andforeign languages skills.

spotlight on Location: romania In this issue, Cosmin Patlageanu, Luxo Marketing Manager inRomania, shares with us why Romania is a destination of choice.


s p o t L i g h t o n L o C a t i o n

Where are we located in Romania? And why?Cosmin: Our offices are located in Bucharest,

the Romanian capital city, and the most importantcenter for software development in the country. LuxoftRomania is based in Novo Park, a business center in theNorthern part of the city, close to the exit for the airportand accessible by public transportation. Bucharest isalso the main academic center, especially for thestudents aiming at the computer science industry.

How many employees does Luxoft have inRomania?

Cosmin: We have exceeded the 800 employeesmilestone, and we will expand our team in 2014, basedon the progress of our current projects and on theforecasted development of our verticals, especiallyfinancial and automotive.

What are Luxoft's latest IT initiatives inRomania?

Cosmin: In Bucharest we deliver softwareplatforms to clients who are leaders in their industries,be it telecommunications, banking or automotive. Wedevelop and test a great variety of products, fromsecurity solutions, L2/L3 software to connectivity andtrading solutions.

What would you say is Luxoft's marketposition in Romania?

Cosmin: Luxoft Romania has a solid position,built in time and acknowledged industry wide. Luxoft’ssuccessful track record, major clients and a seasonedteam have attracted top talent from Bucharest and othercities. In 2013 Luxoft Romania was nominated amongthe top 20 IT companies in Romania to work for, whilealso making the top in industry rankings.

Is there anything else you would like tohighlight about Luxoft Romania?

Cosmin: There is an interesting fact, whichspeaks of the long-lasting relationships with ourpartners and with our employees as well. The success ofour projects depend on the strong bonds within ourteams, and they require time - some of them are builtover the course of more than a decade. I’m proud to saythat there are people who joined us, many of them asfresh graduates more than ten years ago, and now theyplay a major role in the company. Our location isdefined by low attrition, while scoring very high on thesatisfaction scale of our customers. This can only

happen when the team truly puts the effort intounderstanding and improving our client’s business,going beyond and delivering nothing but, outstandingresults.

1. Gartner. Gartner's 30 Leading Locations for Offshore Service. Marriott, Ian.

February. 19, 2014.

2. Gartner. Romania as an Offshore Services Location: Language and Technical Skills

Drive Nearshore Success. Marriott, Ian and Tramecere, Glanluca. November 6,

2013.

3. Gartner. Gartner's 30 Leading Locations for Offshore Service. Marriott, Ian.

February. 19, 2014.

Cosmin patLageanujOINED LUxOFT IN BUCHAREST, ROMANIA AS MARKETING MANAGER IN 2012. HE

HAS OvER 7 YEARS OF MARKETING AND COMMUNICATIONS ExPERIENCE GAINED IN

MEDIA, PRIvATE COMPANIES AND PR AGENCY ENvIRONMENTS. COSMIN GRADUATED

FROM ONE OF ROMANIA’S MOST PRESTIGIOUS UNIvERSITIES FOR

COMMUNICATIONS & PUBLIC RELATIONS, AND HOLDS A MASTER’S DEGREE IN

APPLIED ETHICS.


Smart Facts About Romania

WE ALL ENjOY THEADvANTAGES OF FASTTRAvEL. THE FIRST jETENGINE AIRCRAFT WASINvENTED IN 1910 BYHENRI COANDA,A ROMANIAN ENGINEER.

ROMANIA IS HOME TO 7 UNESCOHERITAGE SITES – FROM DACIAN

FORTRESS TO WOODENCHURCHES AND THE DANUBE

DELTA.

PERFORMANCE AT IT’SBEST: THE FIRST PERFECT

10 IN THE HISTORY OFGYMNASTICS WAS

AWARDED TO ROMANIANATHLETE NADIA COMANECI,

AGE 14, AT MONTREAL’S1976 OLYMPICS.

THE IT INDUSTRY INROMANIA REGISTEREDA CONSTANT GROWTH,EvEN DURING THERECESSION.

TIMISOARA, 1884 – THE YEARTHE FIRST MAINLAND EUROPEAN

CITY WAS LIT WITH ELECTRICSTREET LAMPS. IT IS

A MAGNIFICENT CITY IN THEWESTERN SIDE OF ROMANIA.

vLAD ȚEPEș, THE IMPALER,A MERCILESS GENERAL WAS

THE SOURCE OFINSPIRATION FOR BRAMSTOKER’S DRACULA. HIS

CASTLE IS ONE OF THEMOST SOUGHT AFTERATTRACTIONS IN THE

COUNTRY.

BETWEEN THE TWOWORLD WARS,BUCHAREST WAS CALLED“LITTLE PARIS” FOR THEELEGANCE OF ITS SOCIALSCENE AND ITSREMARKABLEARCHITECTURE.

PETRACHE POENARU, WHILE HEWAS STUDYING IN PARIS,

INvENTED THE FOUNTAIN PEN,AND PATENTED HIS INvENTIONIN 1827. HE WAS DRIvEN BY THENEED TO KEEP TAKING NOTES

WITHOUT STOPPING TO DIP FORMORE INK.

THE PALACE OF THEPARLIAMENT IN BUCHAREST

IS THE WORLD’S LARGESTCIvILIAN BUILDING WITH AN

ADMINISTRATIvE FUNCTION,FEATURING 1100 ROOMS

AND 12 STORIES. SOME SAYIT’S vISIBLE FROM OUTER

SPACE.


Latest in automotive

openautomotive '14 goethenburg, may21, gothenburg, swedenPresented by the GENIvI Alliance and opento all, OPEN Automotive ‘14 will explore,along with carmakers, leading suppliers,automotive consortia and industryanalysts, the relationship betweenautomotive connectivity and the so-called“Internet of Things (IoT)”.

the 18th international Congress onadvances in automotive electronics,June 3-4, Ludwigsburg, germanyTechnical presentations will focus onautomated driving, connectivity,electromobility, architectures, new vehiclesolutions and networked cooperation.Participants will hear first-hand fromelectronics managers working for OEMs andtheir suppliers talking about opportunitiesand challenges in the sector - companiesinclude: Adam Opel, Audi, BMW, Bosch,Continental, Ford, Porsche andvolkswagen.

telematics detroit 2014, June 4 - 5,detroit, mi, usaTelematics Detroit is the world's largest andmost influential business focusedconference and exhibition for the entiretelematics ecosystem. Come and visit Luxoft at Booth #56.

Latest in energy global petroleum show 2014, June 10-12, Calgary, CanadaGPS is the meeting place for the global oil &gas industry, bringing together globalproducers, EPC’s, service companies andsuppliers. Luxoft will be there at Upper BigFour - Booth # 4262.

Latest in it outsourcing

nordic it sourcing & innovation forum,may 22 - 23, stockholm, swedenLuxoft is proud to be a SILvER SPONSOR ofthe Nordic IT Sourcing & Innovation Forumwhich covers IT and Outsourcing, including:Business Processes, ITES BPO, SaaS/CloudComputing, Security, and Near/Off ShoreSoftware Development.

Latest in telecom

interop Las vegas 2014, april 1 - 3, Lasvegas, nv, usaDiscover the most important innovationsand strategies to drive your organization'ssuccess: SDN, the Internet of Things, cloud,mobility & more. Luxoft Booth # 909.

Latest in travel & aviation

aerospace & defence supplier summitseattle, march 11-13, seattle, usaThe first of its kind in the United States, theevent is an opportunity for leaders in theaerospace industry to meet with potentialindustry partners. Luxoft Booth #309.

mro americas 2014, april 8-10,phoenix, aZ, usaMRO Americas is the premier event for thecommercial air transport maintenance,repair and overhaul industry. Luxoft Booth# 3002/3004.

Events To Be Noticed


2014: Leader Category of globaloutsourcing 100® service providers List

international association ofoutsourcing professionals (iaop),January 2014This year Luxoft was selected in thecategory of “Leaders” in the 2014 GlobalOutsourcing 100® Service Providers List.IAOP annually conducts an independentassessment of the capabilities ofoutsourcing service providers andadvisors. The 2014 rankings will beunveiled in the june 16 Fortune 500issue of FORTUNE® magazine.

Luxoft Listed among “best 100Companies” of global services 2013

global services media, december2013The study choses the best 100companies based on an evaluation ofeach company across multipledimensions. The results offer a completeview of the most significant segments ofthe IT and Business Process OutsourcingIndustry. It reflects the diversity andoverall landscape of the service providercommunity in terms of company sizes,countries of origin and countries ofdelivery.

ford motor Company and Luxoft wonoutsourcing excellence award 2014:most innovative

outsourcing Center, dallas texas,march 2014For 18 years the Outsourcing ExcellenceAwards have annually recognized theworld’s best outsourcing relationships.Reviewing the nominations, the judgesselected Outsourcing Teams thattangibly demonstrate best practices,create and sustain a competitiveadvantage, provide businesstransformation, achieve compellingvalue, and significantly benefit bothbuyer and service provider over time.Luxoft and Ford are proud to receive anAward of Excellence: Most Innovative, fortheir work together in bringingInnovation to the Outsourcing Industry.

istock track Luxoft’s mobile bankingapplication received "best of show"from global experts

finovate europe 2014 Conference,London, uK, march 2014The world's most importanttechnological meeting, Finovate Europeis focused on IT solutions for FinancialInstitutions. Luxoft won the award for itsinnovative application, iStockTrack,dedicated to premium and privatebanking clients and allows investors tohave constant access to aggregatedfinancial data.

Latest Hype


“Luxoft reLoCationdowntowniLLustrates broader teCh shift” reports the CommerCiaL observer.

“THE HIGH TECH LOOK AND FEEL OF OUR NEW 100 WALL STREET OFFICE NOT ONLY

PUTS US IN TUNE WITH THE SPIRIT AND CULTURE OF LUxOFT, IT BRINGS US CLOSER TO

OUR LARGEST CLIENTS IN THE NEW YORK FINANCIAL AND INvESTMENT COMMUNITIES.

WE ARE ALSO NOW A QUICK AND EASY COMMUTE TO jERSEY CITY FROM DOWNTOWN

ALLOWING US TO ATTEND TO OUR CLIENTS IN BOTH TOWNS ON SHORT NOTICE,”

says miChaeL weintraub, Coo of Luxoft usa


www.luxoft.comThe next generation IT solutions and services provider.

Once upon a time Engineering met Creativity…

…and Luxoft was born.

http://goo.gl/xNrovJ

Luxoft gLobaL headquartersBUNDESSTRASSE, 5

6300 zUG, SWITzERLAND

TEL: +41 41 726 2060

Luxoft buLgaria115K TzARIGRADSKO SHOUSSE BLvD., BLDG. B, 8TH FLOOR

1784 SOFIA, BULGARIA

TEL: +359 02 805 1299

Luxoft Cyprus41-43 KLIMENTOS ST., OFFICE 24, 2ND FLOOR

1061 NICOSIA, CYPRUS

TEL: +35 722 766 624

Luxoft germanyRAIFFEISENSTRASSE 30,

70794 FILDERSTADT, GERMANY

TEL: +49 0711 90770 396

Luxoft poLandUL. KRAKOWSKA 280, KBP 800, 2

32–080 zABIERzóW, POLAND

TEL: +48 12 445 8800

RzEźNICzA , 28/31, 1ST FLOOR

50-130 WROCłAW, POLAND

TEL: +48 12 445 8800

Luxoft romania167 CALEA FLOREASCA, SECTOR 1

014459 BUCHAREST, ROMANIA

TEL: +40 21 203 6600

Luxoft russia10–3, 1–vOLOKOLAMSKY PROEzD,

123060, MOSCOW, RUSSIA

TEL: +7 495 967 8030

SvERDLOvSKAYA NAB. 44, LITER B, BLDG. 18

195027 ST. PETERSBURG, RUSSIA

TEL: +7 812 458 7016

41/7 KARLA MARKSA ST.

644042 OMSK, RUSSIA

+7 3812 33 23 08

Luxoft singapore20 CECIL STREET, #14-01, EQUITY PLAzA

049705, SINGAPORE

TEL: +41 41 726 2060

Luxoft switZerLandFLUELASTRASSE, 51

8047 zURICH, SWITzERLAND

TEL: +41 41 726 2060

Luxoft uKNEW BROAD ST. HOUSE 35, BROAD ST.

LONDON EC2M 1NH

TEL: +44 207 194 7629

WENTWORTH LODGE SUITE 3, GREAT NORTH ROAD

WELWYN GARDEN CITY

HERTS AL8 7SR, UK

TEL: +44 170 724 2100

Luxoft uKraine10/14 RADISHCHEvA ST.

03680 KIEv, UKRAINE

TEL: +38 044 206 1808

53 SHEvCHENKO ST.

49000 DNEPROPETROvSK, UKRAINE

TEL: +38 056 787 1221

79, NEzHINSKAYA ST., BUSINESS CENTER "MARSEL"

65023 ODESSA, UKRAINE

TEL: +380 48 720 7001

Luxoft usa4400 BOHANNON DR., STE. 235

MENLO PARK, CA 94025

TEL: +1 650 681-1128

34662 vALLEY FORGE ROAD

FARMINGTON HILLS, MI 48331, USA

TEL: +1 248 227-2291

100 WALL STREET, STE. 503

NEW YORK, NY 10122

TEL: +1 212 964 9900

1800 112TH AvE NE, STE.270-E

BELLEvUE, WA 98004

TEL: +1 425 452 1001

Luxoft vietnamQUANG TRUNG SOFTWARE CITY, TAN CHANH HIEP WARD,

DISTRICT 12, ANNA BUILDING

HO CHI MINH CITY, vIETNAM

TEL: +84 85 437 1178

EXECUTIVE DIGEST ISSUE 6 | 2014 - Luxoft · EXECUTIVE DIGEST ISSUE 6 | 2014. ... and intellectual property stack. ... Luxo ’s Executive Digest’s Podcast Interview with

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