Page 1 of 13 Executive Director Update In the past month… March 12, 2015- April 13, 2015 Bike Week, by all indications, was a good one and we were all busy staffing the tent and making our visitors feel welcome. We kicked off the hype for the 75 th during this year’s event. With the Ocean Center and hotel partners, we worked the DMAI Foundation Dinner and Destination Showcase in DC on 3/24- 25/15. Also, was appointed to the STS board and attended the Spring Meeting in Charlotte 3/29-4/1/15. The folks in Charlotte are under the mistaken impression that NASCAR was founded there; we did our best to set them straight. The NASCAR Hall of fame is nice but is only getting about 200,000 visitors a year. Finance is analyzing all of our contracts and seeing where we can cancel to move to a more economical service as well as having established an on-line payment procedure to cut down on the number of hard checks we produce. PR was cranking with Bike Week and Spring Family Beach Break. Tonya and Greg made two trips to the beach with the GoPro to show all the beach fun being had by families. They were posted to our website to show us as the true Spring family beach break that we are. Work continues on our May 8, 2015 Tourism Day event. Facebook 89,012, Twitter 5,770 and 515 on Instagram for our Spring family beach break photo contest. Market Development is already working on the media campaign for 75 th Bike Week, working on second TV spot, Have placements for summer secured and filling in the gaps, working on new Visitors Guide, taking the necessary steps to move from Jackrabbit to Regatta. Visitors Centers Yulee-7 days in month of March, 590 VG’s distributed, DIS-Fl., PA., IN., the three most popular states that visited the center Canada, Germany and Brazil were international most popular, and Destination Daytona- Fl., Mi., Pa. were three most popular origin states and Canada and Germany top International destinations. Consumer Shows in DC, Philly and The Villages were worked. Sales had a great month with 6 sites, 11 Leads, 3 definite, 3 Ocean Center leads, and Convention Services assisted 6 groups. Thirty six prospecting calls were completed and our Indy mission for Sports and Fraternal produced 24 calls plus an event at a Pacers game. Looking ahead… Coming up we have 3 FAM’s, one travel FAM, National Tourism Week event, Helms Briscoe ABC conference, Independent Planner Conference, FSAE activities, NYC sales mission prior to RTO in May, IPW POW-WOW. We have to keep our momentum growing.
13
Embed
Executive Director Update - Cloudinary · Executive Director Update In the past month ... Tom’s Meetings ... Tonya and LCB helped a writer from Maine Antique Digest to rework his
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1 of 13
Executive Director Update
In the past month… March 12, 2015- April 13, 2015
Bike Week, by all indications, was a good one and we were all busy staffing the tent and making our
visitors feel welcome. We kicked off the hype for the 75th during this year’s event. With the Ocean Center
and hotel partners, we worked the DMAI Foundation Dinner and Destination Showcase in DC on 3/24-
25/15. Also, was appointed to the STS board and attended the Spring Meeting in Charlotte 3/29-4/1/15.
The folks in Charlotte are under the mistaken impression that NASCAR was founded there; we did our
best to set them straight. The NASCAR Hall of fame is nice but is only getting about 200,000 visitors
a year.
Finance is analyzing all of our contracts and seeing where we can cancel to move to a more economical
service as well as having established an on-line payment procedure to cut down on the number of hard
checks we produce.
PR was cranking with Bike Week and Spring Family Beach Break. Tonya and Greg made two trips to the
beach with the GoPro to show all the beach fun being had by families. They were posted to our website to
show us as the true Spring family beach break that we are. Work continues on our May 8, 2015 Tourism
Day event. Facebook 89,012, Twitter 5,770 and 515 on Instagram for our Spring family beach break
photo contest.
Market Development is already working on the media campaign for 75th Bike Week, working on second TV
spot, Have placements for summer secured and filling in the gaps, working on new Visitors Guide, taking
the necessary steps to move from Jackrabbit to Regatta. Visitors Centers Yulee-7 days in month of
March, 590 VG’s distributed, DIS-Fl., PA., IN., the three most popular states that visited the center
Canada, Germany and Brazil were international most popular, and Destination Daytona- Fl., Mi., Pa. were
three most popular origin states and Canada and Germany top International destinations. Consumer
Shows in DC, Philly and The Villages were worked.
Sales had a great month with 6 sites, 11 Leads, 3 definite, 3 Ocean Center leads, and Convention
Services assisted 6 groups. Thirty six prospecting calls were completed and our Indy mission for Sports
and Fraternal produced 24 calls plus an event at a Pacers game.
Looking ahead…
Coming up we have 3 FAM’s, one travel FAM, National Tourism Week event, Helms Briscoe ABC
conference, Independent Planner Conference, FSAE activities, NYC sales mission prior to RTO in May, IPW
POW-WOW. We have to keep our momentum growing.
Page 2 of 13
Tom’s Meetings
March 12th- Chamber Leadership Reception
March 14th- Bike Week Parade
March 17th- Lunch with James Moore
March 20th- Meet with Prospective Paradise
Representative
March 24th-25th- DMAI Destination Showcase
March 29th-April 1st- STS Spring Meeting
April 8th- Visited the Destination Daytona
Visitors Center
April 9th- Met with Paradise
Administration Tom Caradonio
Tom held bi-weekly staff meetings
Lisa prepared monthly STR report
Tom attended Sports Committee
Tom attended ACHT Committee
Tom attended Meetings & Conventions Committee
Lisa created the monthly Executive Director Report
Lisa prepared the staff monthly calendar
Lisa coordinated Tom’s daily schedule
Tom and Lisa attended initial budget meeting
Lisa began creation of 2015/16 Marketing Plan
Tom attended Rotary every Monday
Tom attended HLA Meeting
Lisa attended seminar for Executive Assistants
Lisa completed public records request
Lisa worked with CareerSource for reimbursement of training costs
Tom attended Eggs & Issues
Finance Trish Ruffino Analyzed contracts in place and prepared spreadsheet, working with department managers to
get accurate information on agreements with suppliers and vendors
Set up Amber Tischler to assist Gwen with invoice entry in Sage 100 ERP
Completed uploading financial documentation and backup for current fiscal year monthly closings
to server storage
Volunteered at Bike Week tent
Establish on-line payment procedure so we can pay credit cards electronically
Phone service analysis – continuing to refine quote data and contract term issues (Windstream
contract was sent to County legal for review to see if there’s an out)
Contacted insurance company and determined we did not file an insurance claim for last year’s
server crash due to a lightning strike in April 2014. Claim was filed on 04/03/15 with Liberty
Mutual
Met with Greg and Vann Data to review IT tech support services, onsite and offsite data
storage. Followed up with all HAAA employees to ensure every computer has a battery backup in
place
Page 3 of 13
Initial budget meeting with Tom and senior staff
Researched report access in TriNet Passport for spreadsheets on payroll to use for budget
purposes
Gwen sent notices to partners on aged receivables
Provided detail backup of March spending to department heads for their review
Prepared financials for March and reconciled asset and liability accounts
Processed payroll, vendor and credit card payments
Public Relations Lori Campbell Baker
Media Relations
LCB sent a Bike Week update and image to Rides & Culture Motorcycle magazine
LCB connected with Maggie Brown re: MagsOnTheMove blog re: a trip to Daytona Beach
LCB reached out to journalist Marcia Frost re: covering the area
LCB reached out to journalist Lori Brown re: a Daytona Beach feature
LCB worked with NASCAR Illustrated’s John Knecht re: a destination showcase piece
LCB priced out airfare for the April 29-May 2 Media FAM participants
LCB worked with WFTV’s Blaine Tolinson re: Bike Week results and Spring Family Beach Break
focus
LCB connected with Visit Florida re: Paul Phipps’ presentation during National Travel & Tourism
Week
Tonya and LCB approved editorial copy and sent photos to Allegiant Airlines’ Sunseeker magazine
LCB set a meeting with videographer Alin Jacobs and Greg Price re: a potential drone video
shoot
LCB worked with Monica Storch of Macaroni Kids blog re: her Daytona Beach visit
Tonya and LCB edited copy for the Waterways Guide
LCB verified guests’ attendance for the Big Talk by Big John radio show on WELE-AM
LCB forwarded a pay-to-play offer from CBS12 “Road Trippin’” to Paradise for consideration
Tonya and LCB participated in a meeting for the Daytona Beach Half-Marathon
LCB participated a building vulnerability assessment visit with the Chamber and Volusia County
Emergency Services
Tonya and LCB wrote and distributed a media release on the USA TODAY 10Best Spring Family
Beach Break ranking
LCB did an interview with WNDB-AM Radio re: Spring Family Beach Break
LCB provided information on the Jeep Beach event to the Butler Eagle Newspaper in western PA
LCB coordinated with Atlanta’s Star 94FM re: a cross-promotional opportunity
LCB coordinated with Daytona Beach News-Journal journalist Lacey McLaughlin re: a new travel
segment and content sharing
Tonya and LCB sent information and photos to Estetic, an Italian motorcycle pub based in New
York
Tonya and LCB provided information and images to Orlando Magazine
Tonya and LCB met with Daytona Lagoon on current initiatives and upcoming events
LCB followed up with Peggy Kennedy from Harley-Davidson re: Bike Week numbers
Tonya and LCB confirmed details for the destination’s hosting of travel writers from India, as
part of a Visit Florida initiative
Page 4 of 13
Tonya and LCB helped a writer from Maine Antique Digest to rework his upcoming itinerary
around a visit to the Cici and Hyatt Brown Museum of Art
Tonya and LCB continued to revise the Spring Media FAM itinerary and logistics, and began
booking travel for all participants
Tonya provided LMA Communications (Visit Florida’s Canadian rep) with PR materials for a media
meet up in Ottawa
Tonya provided updates to “Along Florida’s Expressways” guide
LCB attended the Southeast Tourism Society Spring Symposium and Media Meet-Up event in
Charlotte, NC – and met with approximately 30 key journalists from that area
A Sampling of Media Clippings
Palm Beach Post – http://bit.ly/1DjG3cb
o Spring Family Beach Break in Daytona Beach
USA Today – http://bit.ly/1HQjtrj
o Daytona Beach Named Top 10 Spring Break Destination
Abundant Journeys Blog – http://bit.ly/1CxQGGC
o “I’m headed to Daytona Beach! It’s been years!”
New York Times – http://nyti.ms/1AMn5Vu
o Cici & Hyatt Brown Museum of Art, Celebrating Images of a Long Gone Florida
Orlando Sentinel – http://bit.ly/1FihITw
o Emeril’s Florida, Featuring Cultural Gem in Daytona Beach
Examiner.Com – http://exm.nr/18bYdjE
o Best Restaurant List for Restaurants during Bike Week
Orlando Business Journal – http://bit.ly/1H4eqoW
o Beyond Bike Week – Daytona’s Year-Round Biker Businesses Run on Reliability
Cleveland Jewish News - http://bit.ly/1CUyTcG
o Daytona Beach - Sun, Fun in the Spring & Year-round
Radio & TV Clippings summary via TV Eyes
For the month of March, there were 5,900 mentions of Daytona Beach across all US Cable
Channels, major markets in the United States, and a select few Canadian and UK stations. The
US Cable Channels alone represent 51 broadcast companies from Al Jazeera America to VH1,
including all major news outlets as well as Golf, Travel Channel and The Weather Channel.
Total International Viewership (USA, Canada, UK): 11,819,189
Total International Publicity Value: $942,214.76
Total Local Viewership (Orlando/Daytona Beach DMA): 46,944,663
Total Local Market Publicity Value: $3,075,547.32
Partial Publicity Value of Select CVB Events, Properties, Broadcasts: $18,509.36
Select Mentions Here includes stories broadcast on:
o CBS Sports Network – Endurocross at Ocean Center, http://bit.ly/1DJGmyX
o The Weather Channel – Spring Break, http://bit.ly/1GLaV6v
o Today Show – Al Roker, http://bit.ly/1DKdKFQ
o Central FL News 13 – Riverfront Festival of the Arts, http://bit.ly/1Jp45Df
Sales Support
LCB attended the Tourist Development Council’s quarterly meeting
LCB provided the Florida Outdoor Writers Association with a copy blurb for its upcoming
LCB acquired b-roll from North Avenue Studios from our recent video project, to be used to
attract cultural visitors
LCB coordinated with Bethune-Cookman University re: the possibility of hosting a public relations
intern during the next semester
Tonya provided images for the DAY Destination Resource Guide
Tonya provided content for a Collaborate Destination Sponsored Post and assisted with the
Collaborate Pre-FAM itinerary, June 9-11 2015.
Tonya wrote and press releases for Shriners, Florida Federation of Colorguard Circuit, Parachute
Industry Association and distributed announcements on behalf of Miss Teen Dream Florida
State Pageant and P1AquaX Jet Ski Competition
Tonya assisted National Cheerleading Association and Mayor Derrick Henry with a video shoot
for their April event
Tonya continues to support the sales group’s social media efforts: created Facebook posts to
engage with reunion groups and tweets to announce groups in market or CVB-sponsored events
Marketing & Digital Communications
Tonya and LCB participated in the Arts & Culture Committee meeting
Tonya, Greg and LCB worked with Social HUB on the look of its widget onto our site
Tonya wrote monthly Beach Blast,
Tonya wrote Consumer Eblasts for Spring Family Beach Break and Golf
LCB worked with Trish Ruffino to organize the PR budget into an easy-to-monitor checkbook
format
Tonya and LCB provided information and images to Visit Florida
Tonya and LCB wrote copy for the CVB ‘s summer newsletter
Tonya assisted Greg with a video shoot for Spring Family Beach Break
Community Relations
LCB worked with local partners – including local media – in planning for the 2015 National Travel
& Tourism Week festivities, scheduled for May 8 at the Ocean Center
LCB continued to coordinate with West Volusia, SE Volusia and the Ocean Center re: Tourism
Week festivities
LCB and Shawn confirmed Tourism Week media sponsorships
Tonya and LCB proofed Tourism Week ads and a media release
LCB participated in the Daytona Beach Rotary club weekly meetings
LCB made an appearance on Big John’s WELE-1380AM radio show re: Tourism Week and other
CVB initiatives
LCB participated in the Habitat for Humanity Board of Directors meeting
LCB participated in United Way Board of Directors meetings
LCB confirmed the CVB’s contributions to the Daytona Beach Rotary Club golf tournament
Tonya and LCB
Tonya participated in the Daytona Ad Federation board meeting and submitted an Education
Achievement Book to the national organization for award consideration
Tonya continues to coordinate and share information with Joanne Magley,
Community Information Manager, Volusia County, on Ocean Center press releases
Tonya met with Chris Kirby of the Richard Petty Driving Experience
Tonya coordinated with the Daytona Chamber of Commerce and consolidated media lists for the
biker market
Page 6 of 13
Social Media
CVB Facebook Twitter Instagram
89,012 Facebook updated the way it measures how many people like a Page and indicated pages may see a decrease after March 12 when they remove inactive Facebook accounts. 3,385 inactive accounts were removed. Top Posts New Arts & Culture Video, 35K reach; Spring Family Beach Break photo 18,2K and Take A Virtual Beach Drive video with 12.7K.
5,770 Twitter fan base steadily increasing, 300 in last month. Top Tweets 1513 impressions Can you guess? #TheCellar in #DaytonaBeach will air on whose show 3/8? BAM! bit.ly/1M9ZOTW via @objupdate
1103 impressions Happy first day of #spring from Daytona Beach! #springfamilybeachbreak pic.twitter.com/2aYKzAs1uE
515 Instagram fan base grew by 200 during the Spring Family Beach Break photo contest
promotion during the month of March. There were 44
photos with 780 likes tagged #familyfundaytonabeach entered into the contest. A family from Altamonte
Springs won a $100 gift card and Daytona Beach goodies. They were visiting Daytona Beach for the first time for Spring Family Beach Break.
Tonya participated in a “Weddings & Honeymoons” Visit Florida Twitter Chat: