Executing Social Media

The ROI of Listening & Engaging in Social Media

@davidalston of @radian6

Social Mediais not a media.

Social Mediais a two-way communications channel.

Complaints

IdeasMemes

Influencers

Campaign

Crisis Competition

Crowds

Needs

Compliments

The New Framework:The 5 C’s

Content

Community

Conversation

Collaboration

Connections

EngagementValues

Mea

sure

men

t & A

naly

sis

Social Media Maturity Model

What’s are the results fromlistening & engaging?

Find & Build Communityon Passion

Propel Campaigns through Listening

Push leads into the Funnel

Track & Activate Advocates

Answer Questions In Your Field

Uncover Contentthe Community Needs

2

Find & Resolve

Complaints

Track Resonanceof Issues

What’s gonna stop you?

Policies

culture

Bureaucracy

Momentum

WindowDressing

Misinformation

Lack of Top Level Support

Lack of a Plan

Lack of Commitment

Lack of resources

Please Connect:Twitter.com/davidalston

Linkedin.com/in/[email protected]

www.radian6.com