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EVERYTHING IS AWESOME IN LOCAL SEO! SearchFest 2014 LocalSEOGuide.com LOCAL SEO! EVERYTHING IS AWESOME IN Andrew Shotland LocalSEOGuide.com SEARCHFEST February 28 th , 2014
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Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

Sep 05, 2014

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Andrew Shotland

My local SEO presentation from SEMPDX Searchfest 2014
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Transcript
  • EVERYTHING IS AWESOME IN SEARCHFEST February 28th, 2014
  • Every other local site u can think of! https://getlisted.org/static/resources/local_search_ecosystem.pdf
  • No Listing! Heres How To Find Em! www.getlisted.org https://www.whitespark.ca/local-citation-finder www.yext.com Search {Name} | Address | {Phone#} in Google
  • Play Well Pleasanton Play Well Teknologies Play Well TEKnologies Neustar Localeze 0 1 0 Claim! Axciom InfoGroup Factual 1 1 1 0 0 0 1 0 0 Close! Update! Heres Where To Look! Acxiom: Factual: Infogroup: Neustar Localeze: https://mybusinesslistingmanager.myacxiom.com/# http://www.factual.com/data/t/places http://www.expressupdate.com/ http://www.neustarlocaleze.biz/directory/index.aspx
  • Fill it out 100% G+ NAP = Website NAP Use Local Phone #s No P.O. Boxes Please! Great Description w/Keywords Use the Right Categories Photos, Photos, Photos Trouble? https://support.google.com/places/answer/176504
  • Connect website & Personal G+ page w/ rel=author Connect website & Company G+ page w/ rel=publisher Heres How To Do It: https://support.google.com/webmasters/answer/2539557?hl=en https://support.google.com/plus/answer/1713826?hl=en
  • Page for each area you serve Local addresses on service area pages Regularly updated content on location pages with geo-specific keywords Understand regional differences & use them
  • http://willenslaw.com/report-your-accident/
  • http://www.dralexchambers.co.uk/fat-removal/vaser-liposwelling-bruising-and-numbness.html
  • http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/
  • * As of June 2013 Source: http://www.thever ge.com/2013/6/10 /4415258/appleannounces-600million-iosdevices-sold
  • Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/
  • @localseoguide + Andrew Shotla
  • @localseoguide + Andrew Shotla
  • @localseoguide + Andrew Shotla
  • Slideshow
  • @localseoguide + Andrew Shotla
  • http://applemapsmarketing.com/2013/09/businesscategories-in-apple-maps-for-ios7/
  • Report Problem x1,000 Move Pins x1,000 Submit/Update Correct Info to Data Providers 90 120 Days to Fix (If youre lucky)
  • Business Listings http://www.neustarlocaleze.biz/directory /index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos https://biz.yelp.com/
  • http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/
  • http://searchengineland.com/10-simple-things-smb-websites-needto-fix-before-seo-88585 http://searchengineland.com/google-places-ranking-factors-the-phdversion-114839 http://searchengineland.com/the-smb-guide-to-changing-businessnames-seo-128939 http://searchengineland.com/how-to-create-content-when-youdrather-be-doing-something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negativecustomer-reviews-online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-localseo-88601 www.localseoguide.com/local-seo-tools/
  • www.localseoguide.com www.applemapsmarketing.com [email protected] Twitter: @localseoguide +Andrew Shotland