Tools Shoot Out - SEMPDX SearchFest

Tools Shoot Out

Jon HenshawCo-Founder & CPO

Raven Internet Marketing Tools@RavenJon

Friday, February 22, 13

Let’s start at the beginning



http://domai.nr/


http://www.domaintools.com/


http://wordpress.org/


http://www.initializr.com/


http://lab.maltewassermann.com/viewport-resizer/

WordPress Plugins• Header Footer

• Schema Creator

• Gravity Forms

• Go Codes

• W3 Total Cache (AWS)


Now let’s optimize the crap out of this site!



http://www.screamingfrog.co.uk/seo-spider/


http://raventools.com/


http://gtmetrix.com/

Time for research!



http://raventools.com/blog/seo-competitor-analysis-checklist/


Who are your competitors? Google it.


http://www.opensiteexplorer.org/


https://www.majesticseo.com/


http://raventools.com




http://semrush.com

Strategy• Content

• Social

• Link Building / Outreach

• Email


Goals• Affiliate Links

• Newsletter Signup

• Interest/Leads Form

• Page Views

• General Traffic/Conversion Improvements



http://gaconfig.com/


http://piwik.org/


http://piwik.org/docs/tracking-goals-web-analytics/

Time to create some content!



http://raventools.com (Open Calais)


http://rt.ly


http://www.textbroker.com/


http://www.writeraccess.com/


http://raventools.com (Scribe Analysis)


http://www.zemanta.com/

Establish and grow my social presence



http://knowem.com/


http://sendible.com/


http://bufferapp.com/


http://sproutsocial.com/


http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU, Social Fresh, Raven




https://www.stumbleupon.com/pd


http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)

Finding and Managing Sites



Buzzstream, which is works well for large teams that want a more spreadsheet-like experience



Google blog search is the easiest way to find blogs and bloggers


Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team or remind myself




Ontolo link prospecting -- exports to via API to Raven


Link Prospector -- exports to via API to Raven



Finding and Managing Contacts



http://raventools.com Use Find Contacts feature and create contact associated with link record


http://www.fullcontact.com/ Use FullContact to get additional info once you know their email or social handle


Use Google Ripples to find connected contacts/networks


Create lists in Twitter to help you better target people


http://followerwonk.com


https://www.peerindex.com/


Create non-crappy message templates and keep track of messages -- Raven does this and buzzstream does too, but Toutapp is AMAZING at this.


http://toutapp.com

Monitor Performance



http://simplymeasured.com


http://www.customreportsharing.com/




build reports for your customers

Bam!


Tools Shoot Out - SEMPDX SearchFest

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