[email protected] | 1-888-310-0589 | EVERGAGE.COM Evergage for Technology UNDERSTAND EACH PERSON Immediately recognize anonymous visitors, trial users and existing customers, and present different experiences based on in-session activities and what you already know about them from your CRM or other data sources. CONDUCT ACCOUNT-BASED MARKETING Deliver tailored content and experiences to anonymous visitors based on instant identification of their company, industry or other firmographic data the moment they arrive on your website. DECIPHER INTENT Utilize behavioral tracking to not only understand what content or solution a visitor viewed but also where he spent the most time and what he is looking to accomplish during his visit. PROMOTE CONTENT ASSETS Automatically promote blog articles, eBooks and other assets you’ve invested in by displaying related content based on the visitor’s preferred topics or category, persona and past activity. DELIVER DYNAMIC, SEQUENTIAL CTAs As visitors move through your funnel, automatically show the next most relevant call-to-action (e.g. promote a related eBook download once a visitor has watched an introductory video). DRIVE EVENT & WEBINAR REGISTRATIONS Boost attendance by promoting your events and webinars broadly, to targeted segments, or to individual users and accounts; then automatically remove the messages once someone has registered. PERSONALIZE EMAIL CAMPAIGNS Trigger timely, one-off emails based on an individual’s actions or external factors. Include content recommendations that are personalized at open time in triggered emails or your MAP-delivered campaigns. RUN TESTS ACROSS WEB & MOBILE Optimize conversion rates by conducting A/B or multivariate tests on your site or in your web or mobile app – including single page apps that rely on the latest JavaScript libraries, like AngularJS or jQuery. MANAGE CROSS-CHANNEL PERSONALIZATION Track detailed visitor and user behaviors across multiple channels – website, mobile app and email – and deliver personalized experiences, messages, and recommendations across these channels in real time. Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling technology companies to better acquire, onboard and retain customers through real-time 1-to-1 personalization. The Evergage platform empowers marketers to present the most relevant content and digital experiences to each individual based on who they are, what they do on your site or in your app, and stage of relationship. Here’s just a sampling of how digital marketers in the technology industry use Evergage to drive results.