EventTech Gamification Jenn Maffeo

GAMIFICATION:7 Ways To Gamify Social Media and Fuel Fan Engagement

Gamification:7 Ways to Gamify Social Media and Fuel Fan Engagement

Session Hashtag: #GamifySMWednesday, November 5th

2:00 – 2:30 PM

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People Like To Win

GamificationIntegrating game elements into everyday activities to:

• Drive participation

• Increase engagement

• Strengthen relationships

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Time to “Get in the Game”A mega convergence of:

• Increased social media usage• Global proliferation of mobile devices• Expansion of digital and experiential

marketing – connecting with consumers

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7 Ways to Gamify Social Media and Fuel Fan Engagement

Gamification Influences Behavior• Increases social sharing by 22%• Increases site actions by 29%• Increases activity feed

engagement by 68%(Gigya)

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7Ways to Gamify Social Media and Fuel Fan Engagement

1Tweet toCompete

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7 Ways to Gamify Social Media and Fuel Fan Engagement

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2Implement A System of

Social GoodPoints & Rewards

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Zero Poverty 2030

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3Peer to Peer

LeaderboardsGet Your Head in the Game

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MLB InternationalTotal $1,575.00

Top Teams

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4Scavenger Hunts:

Eye-Spy Photo Challenge

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5Real-Time Pricing Stepping:

E-Commerce Gamified

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6Trending

Twitter Vending Machines

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7 Ways to Gamify Social Media and Fuel Fan Engagement

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7Customize

and Surprise

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7 Ways to Gamify Social Media and Fuel Fan Engagement

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Encourage creativity and style-Let them post branded content in a style that garnered their organic followers

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7 Ways to Gamify Social Media and Fuel Fan Engagement

Takeaways:Influential Benefits of Gamification

• Increase exposure and WOMM

• Strengthen relationships with fans

• Increase participation and engagement

• Deepen emotional investment with your brand

• Collect your own “big data” from consumer behavior

• Generate new revenue streams

70% of the

world’s largest companiesare expected to deploy at least onegamified applicationby year end 2014. (Forbes)