Evangelizing Virtual Worlds

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Evangelizing Virtual Worlds

Reuben SteigerCEOMillions of Us, LLC




Millions of Us: Founded July 2006

• 40 person social experience design firm focused on virtual worlds, MMOG’s and ARG’s

• Clients include large brands (Nike), platform Providers (Sony) and high-value IP owners

• We create value at the intersection of the real and virtual worlds.




Virtual Greats: Founded July 2008




Looking Back: October 2005

• 1st Second Life Community Convention in NYC• 140 attendees • Second Life had 60,000 residents




Virtual Worlds: Market Snapshot and Forecast 9/2008

• 100 – 130 million unique users globally• 75% of market is between 8 and 24• About to collide and merge with 550 million social network users• Virtual Goods were a $1.5 Billion market in 2007

• Result is Turning Web into a Place Where We Meet Face to Face in Real Time




Macro-Trends Leading to Virtual World Adoption

• Globalization of Talent• Gas at $4.70 - $7.00 per Gallon• The Internet has Become an Extension of Our Physical World and our Brains




Real World is Becoming More Virtual




Virtual World is Becoming More Real




Our Sister Industries

Entertainment

Enterprise Collaboration

Advertising

Gaming

The Internet




Where Should We Focus Our Current Evangelism?

• Define core Virtual World “concepts”

• Identifying industry weaknesses

• Seeking help and inspiration from our sister industries




Define Core Virtual World Concepts




Identify Industry Weaknesses

• Lack of standards and auditable metrics

• No way to do true 3D with Flash

• Payment methods




Seek help and inspiration from our sister industries

Evangelizing Virtual Worlds

Technology

virtual worlds

inspiration