Evaluation Question 5

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

By Amy Fogarty

Question 5.

TARGET AUDIENCEThe target audience of my media product as previously stated is teenagers to young adults, between the ages of 16-26. The magazine is also aimed at both male and females. I had to ensure that my final product was suitable and correct to address the stated demographic. I took inspiration from other music magazines I had researched such as NME and Kerrang. Researching these magazines was beneficial to my final product as I was able to research the way they address their audience who are of a similar demographic to my magazine.

MODELSI’ve been able to address the younger demographic of my magazine through the models I have used. I have used a girl of similar age to the target audience as the main cover model, making the content of the magazine relatable and relevant to the target audience. I have also included an image of male artist on the contents page as the target audience of the magazine is both male and female. This stops the magazine from limiting the demographic to just females.

COLOUR SCHEME

The colour scheme also reflects that it is aimed at both a male and female audience. I have used the colour scheme of red, black and white, which are colours that aren’t aimed a one specific gender. The use of this colour scheme attracts both a male and female audience and doesn’t restrict magazines audience compared to other magazines that are aimed clearly at one gender.

PHOTOGRAPHYAlthough my main cover model is a female I didn’t just want the main demographic of the magazine to just be aimed at females. To ensure this didn’t happen I have made sure through the mise en scene and overall look of the image doesn’t look overly feminine. I have presented a quite masculine look as the main cover model is wearing a black leather jacket and through the facial expression as it is more of a stern look compared to a stereotypical female expression of smiling. Femininity can be seen through the mascara which highlights the eyes and the long blonde hair.

MUSIC GENREThe genre of music featured in my magazine is primarily alternative/rock and pop genre. I wanted to attract a wide, more mainstream audience to the magazine. I thought this would be achievable by including different genres of music. I used the results from my questionnaire in order to find out what genres of music were most popular and featured them in my magazine through the artists I choice to feature. On the front cover I featured artists such as Fall Out Boy, 30 Seconds to Mars and Lana Del Rey which present different styles and genres of music.