Evaluation question 5

EVALUATION QUESTION 5

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

SIMILARITIES – -MAIN HEADING - WHITE BACKGROUND IMAGE-BANNER AT THE BOTTOM - SIDE ADVERTISEMENT - MAIN HEADING OVER THE IMAGE - BARCODE AND MAGAZINE INFO

I have taken my initial design ideas from Kerrang! And Rocksound magazines that have a similar target audience to Soundwave

The masthead is similar to the ones featured on K and Rocksound. I felt that Rocksound’s name particularly was one easily remembered so decided to follow suit.

I used the effect that less is more and coupled this with a white background. I did this by using columns at the side of the page so that the main focus was drawn to the image in the centre. I feel I have adapted this technique on my own media product well because it still manages to look professional with not a lot on it.

Similar to both of my research magazines K and Rocksound I decided to put the main feature artist in bold and central on the page. This would attract the onlooker and act as the most interesting feature.

Finally; similarly I used the heading of the feature article on the front of the magazine to act as a further advertisement on the feature article.

ANALYSIS OF MAGAZINES

CONTENTS PAGE COMPARISON

I chose to take components from Rocksound and from Kerrang! Magazines in the layout and the features that appear on the page.

I also used the same headings and sub headings that appear on the regular contents pages like ‘features’, ‘win’ and ‘reviews’ these are all features of a mainstream magazine.

When it came to the colour scheme again I found that K’s magazine often looked incredibly busy and it was hard to distinguish pieces however when I looked through Rocksound’s the minimalist approach worked for them but still having a lot of imagery on it.

When adapting the research pieces I decided to adjust the layout so that the reader had a chance to digest all of the page and not just be drawn to either ‘features’ or any other head articles.

I felt that breaking up the white and black with soft pink adds small colour and keeping the colour theme running over from the front cover.

Finally on my contents page I used small numbers on the pictures that coincide with the numbers down the contents page columns. In the same soft pink which add a small injection of colour.

ANALYSIS

DOUBLE PAGE COMPARISON

Audience suggested that the most popular acts were pop/rock which is represented with a rebel like theme that is dark and have a large star performer based image.

I tried to replicate this on my double spread using a contrasting colour on a plain background to add a theme of fun and live music.

I think that the two photos go together well because they are different in the theme of colours and represent a fun side as well as their musical side.

ANALYSIS