Evaluation Question 4

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

EVALUATION QUESTION 4

It is vital for the success of every single film to research their target audience, as they are the primary source of feedback and information for what they like and dislike in a certain genre.

This enables the film to aim for filming specific actions, scenes, have different stories etc., therefore receiving more earnings and positive feedback.

When creating my film, I knew that it would only appeal to certain age groups.The fantasy and horror genre are known for being watched by the younger generation, rather than grown up adults. That is why I made my film a mixture of genres – thriller, horror and fantasy. The hybrid genre can attract a wider audience and also be suitable for teenagers to enjoy.

The reason behind my target audience decision is that during my research, where I had prepared a questionnaire, teenagers were the age group, which was most likely to see a thriller.

However, I intend to target my audience via Facebook adds. Using the feature for targeting specific segment of the users, by looking at their browsing history and cookies, I could make the film appeal to only certain age groups, and probably of a female sex.

Another way of marketing my film can be by creating social media pages on Facebook, Twitter etc. and an account on Instagram, for instance, where sneak-peaks and behind the scenes pictures could be shared with the mass audience.

Laura Mulvey is a theorist, who said that the male viewer is usually able to identify himself with male characters and that it is one of the things that he likes the most about a film. As my film does not include any male characters, it would probably decrease its chances amongst the male audience.