Evaluation question 4

Evaluation Question 4

What have you learnt from your audience feedback?

Age Rating…

We gave our film a rating of a ‘15 certificate’. This means that the film is only suitable for viewers aged 15 years and over.

Films under this category can contain adult themes, hard drugs, strong words, moderate-strong violence/sex references, and mild non-

detailed sex activity.

Due to this classification, we came to the conclusion that the film we would be advertising would be a 15 due to:•Strong words used•Strong scenes of horror/violence •Traumatic scenes

Target Audience…Due to our film – including the trailer only being fit for viewers for those aged 15 and over, we thought the sensible idea would be to collect feedback from those aged 15 and over.

These are stereotypical images of what my target

audience look like.

These people are aged 16 – 21 – the average age of people

that would watch my supernatural horror.

These would include:• People we know around school or close friends - they are within the target audience

age category•Media students and teachers – they will give relevant and good terminology on how

to improve my work

Target Audience approach…Focus Groups

A ‘focus group’ feedback session will be held for certain students and teachers that wish to attend

and give feedback on all three tasks

Holding a focus group would allow me to gather both qualitative date as well as quantitative data from people who are not especially educated within the media industry. Instead it will give them the chance to express their true thoughts on the trailer and the two ancillary tasks

A general focus group feedback session taking place

Focus Group questionnaires…Target audience

These are the questionnaires my partner Clare and I handed out during our focus group session where viewers were able to watch the trailer we had created for our supernatural horror. We gave them questions which were simple to fill out but would also help Clare and I greatly when amending our work

Focus Group questionnaires…Media students and teachers

These are the questionnaires we handed out to our fellow students and media teachers (who also sat in our focus group session). The reason we gave them separate questionnaires to fill out was so we could ask them questions with specific media terminology, which perhaps non media students would understand. This would help us get a much wider range of feedback which could be used in different ways.

People giving feedback, on my trailer, poster and magazine cover, have to

be able to access ‘YouTube’ and ‘Facebook’ as this is where links and images will be posted to so that they

can feedback on them

Access…

Posting onto social networking sites…

When gathering qualitative and quantitative feedback I needed to get a variety of comments from people who

were based as my target audience for the film.

The best site to use, as many people who were based in the category for my films target

audience was ‘Facebook’

Uploading onto ‘Facebook’ allowed me to get ratings, as well as general commentated feedback. It let

various people express what they felt could either be changed, improved, kept the same, or rearranged etc.

Print screens of feedback posts…

Poster

Trailer

Magazine cover

Blog

Print screens of feedback posts…

On ‘YouTube’, viewers are able to type In the name of the trailer and it will come up in the list of ‘related searches’. If not, they can type in the username of the person who uploaded it and watch it via their channel. The more views it receives – the more promotion the video

gets, which will entice other viewers to watch it.

There is a ‘comment box’ and a like/ dislike button so viewers can leave their opinion if they wish