Evaluation question 4

Evaluation Evaluation Question 4 Question 4

How did you use media How did you use media technologies in the technologies in the

construction and research, construction and research, planning and evaluation planning and evaluation

stages?stages?

CAMERA CAMERA I filmed my music video by using a Canon XLS. I filmed my music video by using a Canon XLS.

Following my Avante Garde research I Following my Avante Garde research I wanted to create a handheld effect during wanted to create a handheld effect during the dolls sequence to appear like 'a fly on the dolls sequence to appear like 'a fly on the wall' watching the girls actions. I the wall' watching the girls actions. I therefore filmed part of the doll sequence therefore filmed part of the doll sequence handheld resting the camera in my body handheld resting the camera in my body to try and hold it in place. I was able to to try and hold it in place. I was able to use the camera both handheld and with use the camera both handheld and with the dolly depending on what effect we the dolly depending on what effect we were creating at the time. We also used were creating at the time. We also used the video camera to produce a very the video camera to produce a very successful point of view shot. We wanted successful point of view shot. We wanted to use a point of view shot of the boy to use a point of view shot of the boy preparing the ingredients with only his preparing the ingredients with only his hands in the frame. In order to this our hands in the frame. In order to this our actor had to stand around the dolly so that actor had to stand around the dolly so that only his hands would be in the only his hands would be in the composition.composition.

Creating the perfect POVCreating the perfect POVDespite this being rather uncomfortable for Despite this being rather uncomfortable for

our actor we managed to achieve the our actor we managed to achieve the shots that we wanted. I also shots that we wanted. I also experimented with filters. At our first experimented with filters. At our first location we used a red filter to film the location we used a red filter to film the shots of the girl playing with the Barbie shots of the girl playing with the Barbie doll. The use of a red filter doll. The use of a red filter symbolised alarming danger however symbolised alarming danger however intentionally we wanted the red filter to intentionally we wanted the red filter to make the room appear pink and more make the room appear pink and more like a young girl's bedroom however like a young girl's bedroom however our discovery on the day was our discovery on the day was something we all preferred! The use of something we all preferred! The use of a red filter, therefore demonstrated the a red filter, therefore demonstrated the juxtaposition of a young girls room with juxtaposition of a young girls room with the alarming danger that something the alarming danger that something bad may happen. At our second bad may happen. At our second location whilst filming the shots of the location whilst filming the shots of the boy, we used a blue filter for a boy, we used a blue filter for a particular shot. We used a blue filter to particular shot. We used a blue filter to shine in from outside through the door shine in from outside through the door windows onto the boy in order to create windows onto the boy in order to create an eerie atmosphere as he sits by the an eerie atmosphere as he sits by the

door to wait for his date.door to wait for his date.

Adobe Premiere Pro Adobe Premiere Pro SoftwareSoftware

I used Adobe Premiere pro in the I used Adobe Premiere pro in the construction of my music video. construction of my music video. After filming all our footage we After filming all our footage we upload it all onto this software. upload it all onto this software. We started by organising the We started by organising the footage into three sections; the footage into three sections; the doll sequence, clocks and doll sequence, clocks and filming at location two with our filming at location two with our male actor. By organising our male actor. By organising our footage into three evident footage into three evident sections it will be easier for us sections it will be easier for us to cut down and see what we to cut down and see what we actually have in relation to our actually have in relation to our storyboard. We also used storyboard. We also used the razor tool to cut and delete the razor tool to cut and delete sections we could not see sections we could not see ourselves using in the future but ourselves using in the future but kept a variety of shots so that kept a variety of shots so that when we came to editing further when we came to editing further our decisions would not be our decisions would not be limited. limited.

Using Adobe Premiere Using Adobe Premiere After loading our track ‘Two Devils’ by After loading our track ‘Two Devils’ by

Dog Is Dead onto this software we Dog Is Dead onto this software we focused on the high and low points in focused on the high and low points in the track. On this software we were the track. On this software we were able to choose a highpoint in the able to choose a highpoint in the music which we could match with a music which we could match with a shot we wanted as the highpoint of shot we wanted as the highpoint of the music video. The shot we decided the music video. The shot we decided on was the shot of the young girl first on was the shot of the young girl first holding the doll. We zoomed into holding the doll. We zoomed into these shots and cut up the shots so these shots and cut up the shots so that they would cut quickly when that they would cut quickly when shown and would have a shown and would have a flickering light effect which would flickering light effect which would match this specific high point in the match this specific high point in the music and also create an eerie feel music and also create an eerie feel which the music intends to which the music intends to stimulates. stimulates.

Editing using Adobe Editing using Adobe Premiere Premiere

Furthermore on this software we were able Furthermore on this software we were able to use a jump cut in the scene of the to use a jump cut in the scene of the boy laying the table, boy laying the table, to ultimately speed up the pace of his to ultimately speed up the pace of his actions. We also used a shot reverse actions. We also used a shot reverse shot of the boy looking at the clock shot of the boy looking at the clock and then his reaction to the time. The and then his reaction to the time. The boy’s expression shown with the shot boy’s expression shown with the shot reverse shot further demonstrates that reverse shot further demonstrates that the girl is late which can be seen by the girl is late which can be seen by the time and his angry facial the time and his angry facial expression. For this shot we also expression. For this shot we also enhanced the contrast to show this enhanced the contrast to show this transition of anger in the narrative in transition of anger in the narrative in

contrast to the previous shots.contrast to the previous shots.  

Editing using Adobe Editing using Adobe Premiere Premiere

Utilising Adobe Première we were able to Utilising Adobe Première we were able to create cuts to black. We used this create cuts to black. We used this technique with a shot of the technique with a shot of the boy destroying the cake, then a cut to boy destroying the cake, then a cut to black and then to a point of view shot of black and then to a point of view shot of the boy destroying the cake. Additionally the boy destroying the cake. Additionally as the narrative increases we have sped as the narrative increases we have sped up the shot of the young girl cutting the up the shot of the young girl cutting the male doll with scissors male doll with scissors to emphasize his transition of his state of to emphasize his transition of his state of mind. Finally for the last two beats of the mind. Finally for the last two beats of the song we increased the volume of the song we increased the volume of the track by right clicking on the track by right clicking on the track, selecting 'audio gain' and track, selecting 'audio gain' and increasing the decibels. This was to increasing the decibels. This was to match the final shot of the boy flicking match the final shot of the boy flicking the dolls head out of the frame. By the dolls head out of the frame. By enhancing the sound at this last part of enhancing the sound at this last part of the music we were able to create a final the music we were able to create a final

impact for the audience.impact for the audience.

Reversing FootageReversing FootageFor our music video we also reversed some For our music video we also reversed some

footage using Adobe Première. We footage using Adobe Première. We reversed the shot of the girl knocking reversed the shot of the girl knocking down the table and chairs and then down the table and chairs and then reversed the footage so that the table reversed the footage so that the table and chairs are back in their original and chairs are back in their original places. The reversal of footage further places. The reversal of footage further adds to the two storylines in our music adds to the two storylines in our music video, and emphasises the boys mind video, and emphasises the boys mind changing as he appears progressively changing as he appears progressively angry which is reflected through the angry which is reflected through the young girl’s actions. We reversed the young girl’s actions. We reversed the footage by firstly selecting the shot that footage by firstly selecting the shot that we wanted to reverse and then left we wanted to reverse and then left clicking the shot so that we had the clicking the shot so that we had the options from the drop down menus. An options from the drop down menus. An option on the drop down menu is option on the drop down menu is to speed/duration. From this option we to speed/duration. From this option we then chose to reverse the speed and then chose to reverse the speed and then from this we sped up the footage to then from this we sped up the footage to about 25% in order to emphasise the about 25% in order to emphasise the increase pace in our music video as the increase pace in our music video as the boy’s mood suddenly changes after the boy’s mood suddenly changes after the girl doesn’t arrive for their date. I used girl doesn’t arrive for their date. I used Adobe Premiere effectively to develop Adobe Premiere effectively to develop

my creativity.my creativity.

Coral Photo Paint and Coral Coral Photo Paint and Coral Draw Draw

I used Coral Photo Paint and Coral Draw I used Coral Photo Paint and Coral Draw for the construction of my digipack. for the construction of my digipack. For the digipack I used on image that I For the digipack I used on image that I took myself and added a red colour took myself and added a red colour tone to the image by changing the tone to the image by changing the colour filter. The red colour tone that I colour filter. The red colour tone that I have used corresponds with the use have used corresponds with the use of red filters that are prevalent of red filters that are prevalent throughout our music video for 'two throughout our music video for 'two devils'. The use of the red filters in our devils'. The use of the red filters in our music video and then the red colour music video and then the red colour tone on my digi pack is alerting and tone on my digi pack is alerting and signifies danger. This danger could be signifies danger. This danger could be significant of the danger the girl has significant of the danger the girl has caused to him emotionally, the danger caused to him emotionally, the danger of the male’s characters transition or of the male’s characters transition or alternatively the danger of the alternatively the danger of the situation. situation.

Coral Photo Paint Coral Photo Paint For my Album cover I desired to use a For my Album cover I desired to use a

similar font style, to what my chosen similar font style, to what my chosen band uses on the majority of their band uses on the majority of their products. I discovered a similar font to products. I discovered a similar font to their style on Coral photo paint their style on Coral photo paint called 'Avante Guard' and therefore this called 'Avante Guard' and therefore this is the font that I intend to use for my is the font that I intend to use for my digipack. Furthermore, the bands name digipack. Furthermore, the bands name is almost always written in lowercase for is almost always written in lowercase for most of their products and it was helpful most of their products and it was helpful that the software supplied an identical that the software supplied an identical font type to what the band typically use. font type to what the band typically use. For the writing on the cover of ‘Two For the writing on the cover of ‘Two Devils’ I have added a perspective to Devils’ I have added a perspective to this writing to show the transition this writing to show the transition through distance which could represent through distance which could represent the transition of a character the transition of a character overtime. For the lyric insert that goes overtime. For the lyric insert that goes along side my digipack I used both Coral along side my digipack I used both Coral Photo Paint and Coral Draw together. I Photo Paint and Coral Draw together. I used Coral draw to re- create the lyrics used Coral draw to re- create the lyrics in a suitable sized text box and then I in a suitable sized text box and then I copied that text box onto my image that copied that text box onto my image that I was making for the lyric insert in Coral I was making for the lyric insert in Coral Photo Paint.Photo Paint.

WIX website builder WIX website builder I signed up to ‘Wix’ which is a website building I signed up to ‘Wix’ which is a website building

site in order to create my webpage for the site in order to create my webpage for the band (The second ancillary task.) I had never band (The second ancillary task.) I had never used a website editing software before so used a website editing software before so this was completely new to me. I spent one this was completely new to me. I spent one evening practicing and learning the tools on evening practicing and learning the tools on the site before beginning the creation. Once I the site before beginning the creation. Once I had experimented with the site, I discovered had experimented with the site, I discovered that it wasn’t too different to other editing that it wasn’t too different to other editing software’s that I had previously used such as software’s that I had previously used such as Photoshop. On the homepage I have included Photoshop. On the homepage I have included links to the band’s social networking sites. links to the band’s social networking sites. These website links on the main homepage These website links on the main homepage helps to showcase the artist’s helps to showcase the artist’s music and promote their music. music and promote their music.

WIX Website Builder WIX Website Builder I choose to include a live feed from the I choose to include a live feed from the

band's twitter so that even when they band's twitter so that even when they are visiting the website they are up to are visiting the website they are up to date with the band's activities and if date with the band's activities and if they want to carry on keeping up to they want to carry on keeping up to date with the band they can then follow date with the band they can then follow them on twitter. There is also a link to them on twitter. There is also a link to sound cloud whereby the viewer can sound cloud whereby the viewer can listen to listen to samples of the band's listen to listen to samples of the band's songs they are only teasers making the songs they are only teasers making the audience want to hear more and audience want to hear more and therefore purchase their songs. Overall therefore purchase their songs. Overall on my webpage I was able to combine on my webpage I was able to combine social networking sites such as twitter social networking sites such as twitter and Facebook to help promote the and Facebook to help promote the band’s music. band’s music.

Web 2.0 Web 2.0 For this project I have also widely For this project I have also widely

used Web 2.0. I have blogged used Web 2.0. I have blogged the development of this the development of this project mostly every day at project mostly every day at the start of the project to then the start of the project to then once a week towards the end once a week towards the end of the project. From blogging of the project. From blogging my development of this my development of this project online I was able to project online I was able to record and reflect on what record and reflect on what went well and then what I went well and then what I could potentially improve on. could potentially improve on. I also used Google chrome I also used Google chrome during the process to research during the process to research images and additional theories images and additional theories that I wanted to incorporate in that I wanted to incorporate in

my music video.my music video.

YouTube and Social YouTube and Social NetworksNetworks

I have used YouTube in the researching I have used YouTube in the researching stages of this project. At the stages of this project. At the commencement of this project I used commencement of this project I used YouTube to research into different YouTube to research into different genres and then as the project genres and then as the project developed to closely look at indie pop developed to closely look at indie pop artist’s music videos. Once we had artist’s music videos. Once we had finished our music video we posted a finished our music video we posted a link to it on our FaceBook pages for our link to it on our FaceBook pages for our family and friends to see and to also family and friends to see and to also receive additional and final feedback. receive additional and final feedback.

Applications Applications I used an application on my Ipad for I used an application on my Ipad for

Evaluation Question one. On this Evaluation Question one. On this software I was able to record a voice software I was able to record a voice over whilst having images on the over whilst having images on the screen. I was able to then drag screen. I was able to then drag images into a sequence in order to images into a sequence in order to match my voice over which was match my voice over which was effective as it also provoked thoughts effective as it also provoked thoughts and ideas for me to discuss whilst and ideas for me to discuss whilst looking at the images. Additionally I looking at the images. Additionally I used my Iphone to record audience used my Iphone to record audience research tasks. This was effective as research tasks. This was effective as it is portable. I could therefore ask my it is portable. I could therefore ask my target age group whilst I was out. By target age group whilst I was out. By recording audience questionnaires I recording audience questionnaires I was able to interact and discuss was able to interact and discuss potential ideas for my music video. potential ideas for my music video.

Survey MonkeySurvey MonkeyDuring the researching stages I produced an audience During the researching stages I produced an audience

survey online on a site called ‘Survey Monkey.’ survey online on a site called ‘Survey Monkey.’ Once I had created the survey I was able to share Once I had created the survey I was able to share it on my twitter and FaceBook in order to get it on my twitter and FaceBook in order to get others to easily answer it online. Throughout the others to easily answer it online. Throughout the entire process of my A2 media production I have entire process of my A2 media production I have been using my phone to also take photographs and been using my phone to also take photographs and record each stage. Moreover I had the blogger record each stage. Moreover I had the blogger application on my phone so that when I wanted to application on my phone so that when I wanted to add something to my blog when I was out, I was add something to my blog when I was out, I was able to do so.able to do so.

I could certainly improve my products by I could certainly improve my products by experimenting with some new ideas during experimenting with some new ideas during researching and filming to see if we could possibly researching and filming to see if we could possibly use during and editing and to make sure we have use during and editing and to make sure we have lots of footage to work with. For my digipack I lots of footage to work with. For my digipack I could improve on using new tools on Coral Photo could improve on using new tools on Coral Photo paint in order to perhaps distort the image or paint in order to perhaps distort the image or produce an image which had multiple layers. I produce an image which had multiple layers. I could also create a video with a voice over my could also create a video with a voice over my music video during the evaluation stages. music video during the evaluation stages.