Evaluation Question 3 - What have you learnt from audience feedback?

• 1. Question 3. What have youlearnt from audiencefeedback?

2. Audience Feedback for Magazine Cover andFilm Poster 3. Audience feedback is really important for my trailer, poster andmagazine cover because the response of the target audience gives mean idea of how successful my products were. I asked for this feedbackbefore my deadline so that I could alter anything or change anythingmy audience did not like , understand or thought I could do better. Ifound my feedback to be very positive and so I didnt decide to makeany changes.Feedback for a film is very beneficial as I found it gave me an idea ofthe response from people in the target audience before my trailerwas completed. 4. This feedback responds positively to my use of thefilm strip and previews as a way of enticing theaudience. This shows me that my persuasivetechniques have worked well on a member of myThe feedback also target audience.comments positivelyMy colour schemetowards the fadedhas beenphoto in the topcommented on here,corner of the filmwith my corporateposter - the feedbackcolour - red beingsays that this makespicked up on - thisyou want to find outdemonstrates themore about theeffect of my use ofstoryline. This is ancorporate image aseffect of a film posterthe red isas it is meant torepresentative of theentice the audiencetrailer.to make them want tosee more. This feedback is very positive as itThe effect of the main image in my poster is exactly shows that the main purpose ofthe impression I wanted to give - the eyes of the the magazine cover and film posterprotagonist Rosie are the focus of the poster and draws in the attention of the audience - which the has been successfully received -audience member makes note of here. they promote the film and entice the reader to want to watch the film and know more about the storyline. 5. The use of my cameraThe intriguing nature of reel has been positivelythe film poster is received by my targettouched upon in this audience - as thisfeedback which is very comments on how itpositive as it is one of gives hints on the film -the main purposes of a which was my reason forfilm poster. using it. It has been commented in this feedback that the title Rosies War could be bolder so that it would stand out better, however I decided to make the Film Launch heading stand out more as it is the focus as it draws the reader in and shows that the magazine has information on a new film - which will entice the audience. 6. The time periodand title RosiesWar has beenidentified in thisfeedback which isthe effect Iwanted to give inmy poster. The film reel is again commented on which is positive as it entices the reader and draws them in.This feedback is very positive and once again my audience are able toidentify the parts of the poster and magazine which I have used to draw inthe audience and give them insight into the film. 7. I like that this feedback comments on the faded picture and the pain that can be seen in the female characterseyes - because this gives the audience an idea of the genre and the plot of the film - however this is quitediscreet and is not as noticeable as some of the other elements in my film poster (the main image, the red lips,the red poppies, the white writing). I think it is interesting that this has been picked up on and shows me thatthe although the audience pick up on the main parts of the poster they have also noticed a lot of the smallerdetails.The responseto thecompositionof my filmposter ispositive.Again the redlipstick standsout on themagazine coverwhich isimportant as thered lips are partIn response to the suggestion at the end of theof the corporate feedback, I thought that another headline would lookimage of my film to crowded. I did try out the & sign in the gold symbolpackage. however I decided to not keep it there as I thought it looked a bit too busy. However these comments were interesting to explore. 8. I am happy with the feedback for my poster and magazine cover, the feedback is very positive with afew hints and suggestions on how to change. The majority of people that I have asked havecommented on the use of colour - my choice of red lipstick and can see that it stands out on theposter and magazine - this is what I want. My main images on both poster and magazine are liked, andmy audience has noticed that I have used the film reel on my magazine cover to entice them. The filmposter photo has also been commented upon - that the pain is seen in my actress Charlottes eyesgiving hints to the story - which is something I did on purpose and wanted this effect to occur.Overall I am really happy with my feedback as it is mostly positive, I have learnt about the key thingspeople have noticed - the use of the colour red, the use of the film reel and the main images. The factpeople have commented on the use of the red lips shows me my corporate image is successful, as ifpeople identify it on my poster and magazine they would be able to link it to the trailer. I also think itis positive that people have identified the use of the film reel as enticing the audience as it providesthem with extra details of the film which could draw them in. I think people have mostly commentedupon the most noticeable parts of the poster and magazine, however some of the audiencecommented on finer details such as the pain in the eyes of the faded out photo, and some of thesmaller text on the magazine cover. This shows me that the audience can notice even the smallerdetails on the products so all aspects have to be thought out in detail and have reasons behind them -which I have thought about and done from the pre-production and planning stages of my main andancillary tasks. 9. Audience Feedback for Film Trailer andOverall Film Package 10. I targeted my audience through Facebook - a social networking site which isoften used by my target audience - older teenagers to early adults. I gavethose that I asked for feedback a hint of the things I wanted them tocomment on - to ensure I gained feedback that would be beneficial. 11. My choice in music is This feedback is the onlyidentified here as settingone to comment on thethe tone for the film use of editing - this istrailer - the soft soundimportant when putting aportrays the sadness of film together however isthe film - this shows thatnot always noticed -the sound has beenespecially simple cutsidentified along with the from scene to scene -tone of the film - this has however this feedbackemphasised to me theidentifies the short fastimpact of my creative shots between thedecisions and reinforcesflashbacks as portrayinghow important it was forthe loss in the film - thisme to research into myagain reinforces theideas.impact of my creativedecisions. 12. This feedback doescomment that the finalshot could perhaps be aspoiler for the film - The associationhowever in my opinion between the threethe cross and poppies do texts is shown here -not necessarily mean it is this feedback notesfor my main male how the products cancharacter Jay, it could be be recognised andanother male relative as associated with onetrailers often involve another - which istwists. In addition Jay successful for mycould be missing not package as a whole andnecessarily identified as shows that mydead. Like I have corporate image andmentioned before, the linking of my threepeople interpret films products has beenand scenes in different successful.ways and this feedbackprocess has taught methis. 13. This audience member wants to go and see the film - making my trailer successful in enticing the viewer and targeting my chosen audience. The target audience isShe comments that the 1940sThe products are seen as identified as 17-60 thisis represented throughrepresentative of each shows me that although Icostume - this is one of theother which is successfuloriginally targeted a teenage main ways in which I haveas it is important thatto young adult female represented the time period.they all link to promote a audience, my film/ trailerThis is successful that it hasfilm package.could be appealing to other been noticed as it is important age females because of thethat my audience can tell the content and genre.time in which the trailer is set. 14. I also recorded two peoples audience feedback.I think this feedback is very positive - this feedback comments on how the trailer makesthem want to see the film - which is the purpose of a trailer. My audience membersuggests the things she would quite like to find out - what happens during war, Rosieand Jays relationship, and the effects on Rosie - things the viewer would find out whenwatching the trailer. When asked if the magazine and poster are representative of thetrailer, she said that the poster definitely is as the photos tell part of the story and givehints to the trailer - this is positive for me as the poster is supposed to gives hints andrepresent the story of the trailer but not give too much away. She says that themagazine is, however it is slightly different as the images are more posed - which is acommon convention of magazine covers in general. 15. She also says that she thinks it targets her age audience and she would go and see it -this shows me that I have successfully managed to target my age audience. In thisfeedback it is commented that perhaps there are not enough visual clues of the 1940stime period - she explains that the costume is representative of the 1940s but there isnot a lot of other representations. Although I disagree, because the telegram, the malecharacters war uniform, the poppies and the text also represent the 1940s, I have tolisten to this comment as obviously this audience member has not seen clearrepresentations. Possibly I could have put more scenes of the war costume and if thiswas a real high budget movie I would be able to include war scenes. This highlights tome the different interpretations of my film trailer across the feedback I have received,where most say that the 1940s style is clearly represented - this suggests otherwise.When asked about improvements that could be made, my viewer said maybe moreexplanation and what happens to Rosie when she is left alone, however as this is ateaser trailer, the clips should only be short and fast with not too much informationgiven away - so perhaps this would be an idea more suited to a theatrical trailer. 16. This feedback is again very positive - the emotion in the trailer is picked up on -which relates to my genre which perhaps hasnt really been identified in earlierfeedback. The costume is commented on - how it is authentic and accurate -which is successful and shows that I have researched my time period effectively.Another interesting thing that has been commented on is the music in my trailer -this is not mentioned in previous feedback. The way that the crescendos in themusic fit in with the more dramatic parts of the trailer is touched upon along withthe suitability of the music for the trailer - this is positive as it shows that thiscreative decision has been successful and is appropriate for my trailer - it alsoshows me that the audience can pick up on a range of different aspects thatinterest or stand out to them - all of my feedback is different - some people haveidentified the obvious and clear aspects and elements of the film trailer where asthis feedback has picked up on the finer details. This again, like the poster andmagazine feedback, shows me that all decisions are important as people pick upon a range of different things. 17. Like the last feedback this audience member identifies the things she would like to find out from thefilm - the relationship between the characters, what the telegram was about and whether Jay dies inthe end or whether he is missing. This shows that the purpose of my trailer - a promotional devicefor the film - has been successful as it has enticed the viewer and made her want to find out moreand watch the film. The corporate image of my three products has also been identified in this feedback - the red lips andthe poppies - this shows my corporate image must be successful and recognisable as it has beenpicked up on here, this is positive and the corporate image is important as it links all three productstogether and promotes and presents them as a whole.In addition she has said that the trailer targets her and she would go and view it - this shows againthat I have targeted my audience well, but this is developed as she goes on to say that it could targetolder females because of the aspect of war - this is positive as it means more viewers.This feedback says that the 1940s can be identified in my trailer - which is slightly different to theprevious - the costume and styling is not only seen as a representation of this time but also thetelegram - this teaches me that people notice different things and have different opinions so noteveryone can see something as clearly as others. Therefore perhaps reflecting back I could make thetime period slightly more obvious however I would have to be careful of not giving too much away.The improvements suggested are that there could be scenes of the characters between children andyoung adults - this is a good point which I have thought about however this would have been toocomplicated for the viewers as they may not be able to make the link between the characters arechildren and adults if there were lots of different ages.