Evaluation Presentation

Evaluation

Erica ShineWhen Will It End

By Dannielle Mann

In what ways does your media product use, develop or challenge forms and conventions of

real media products?

My music video uses the forms and conventions of real media products as it has a narrative sequence and a solo shot where

the artist is focussed on. This is common within music videos and is what made me use the idea as it is typical of music videos in this genre. The lighting differences are not of the general forms and conventions with in music videos so this challenges it.

The close-ups that are within my music video are also in use of the forms and conventions as this is within most video and is within mine as there is a focus on my artist and it follows her within the narrative sequence as well centring her and making it known that she is the most important character.

How well do you think your main product works with your ancillary texts?

I think that my music video, my magazine advert and my Digipak work well together by showing a consistent theme throughout them which links to the genre stereo-types surrounding blues and pop.

The song is very mellow and about love so I was able to use a darkened theme throughout to match the themes and lyrics of her songs, which are mainly about relationships.

I used the black and white shots in my music video to convey the bad times as she would have seen them and the fighting through the pain idea. This was then moved onto the Digipak and magazine ad as it is the general theme of her album. And I have shown below the similarities and the consistency I have used to get this idea across throughout my texts. I had the use of grey to be added into my Digipak so that the colour scheme was kept.

This is from my music video and all the narrative shots are Black

& White.

This is the front and back of my Digipak which contains the themes

colours.

I also kept a lot of pictures of the artist involved in both ancillary texts as there is a demand from the record company for lots of close-ups which I also used within my music video.

This close-up is from within my

Digipak The close-ups of my artists is also shown

in the advert magazine I made.

My music video has close-up shots

throughout the chorus and is focussed on

within the narrative.

What have you learned from your audience feedback?

I collected my audience feedback by using surveymonkey.com and sending out the questions to people within my target audience which is the general blues/pop genre.

Within in this feedback I have found out numerous information on my music video. This will help me to evaluate my work not only by my point of view but also of audiences.

•For starters out of the people that did my survey 80% of people thought the best aspect of it was the Editing.

•I also found out that the thing that I could have improved on most was the lighting within my music video which 60% of people selected, I had also thought that my lighting needed to be improved in my narrative scenes as a most of it had been filmed at night and wasn't as clear or as a good quality as it could have been and this would have been something I would have changed if I had had more time on the project.

• Everybody who took my survey said they liked it however when asked where it would be likely to be shown everybody selected YouTube rather then main music channels, this shows that they thought it was good but not professional enough to be seen as an actual music video. I think that the issues with the lighting and quality of some shots let my video down a lot and contributes to the YouTube location.

• 75% of people where able to select the correct genre that my music video had been aimed at which was shown by the song as well as the micro aspects of my music video. i.e. Clothing, lighting, styles, camerawork etc.

• My audience feedback has helped me as it has made me see the quality’s that my music video has as well as all its faults. I know that if I were to do another music video I would put more thought into the lighting an timings of my filming as well as the storyline and shots that I wanted to use so I could make the video higher quality then it is .

How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the making of my music video and ancillary texts I have used numerous media technologies Research•Word - to document my research•Internet Explorer – Google, MySpace, YouTube - To look into other artists of the same genre for idea’s.

Planning •Choosing band – *internet web 2.0 – social networks & band websites •Storyboard – Photoshop /word•Choosing Music - * & Media Player•Choosing Location - * Still Camera downloadable images / slide share•Proposal & Treatment – Word •Test Footage – HD Cameras

Construction• Footage – Tripod & HD Camera • Footage – Blue screen, Extra Lights (TV Studio Shoot)• Music – Media player to lip sync shots• Editing - Adobe Premiere, Photoshop, Computer• Conversion Cables – to move footage to the computer• Internet – Ning, YouTube – to upload finished project

Evaluation• Upload – Ning, YouTube• Feedback - Survey Monkey, Facebook, Ning & YouTube • Evaluation – Ning, PowerPoint, Word