Evaluation

Flux Productions

TREADING SOFTLY – EVALUATION

We were told to create an opening sequence for an original movie which lasts 2 – 3 minutes long. The product must fall

into the genre of Teen Drama or Teen Comedy with the targeting audience of

teenagers.

BRIEF

TIMETABLE

Preliminary Task Planning ofOf main task

1st Shoot

Storyboard

Re-shoot Editing

Editing

Rough Cut - without music Editing Final Cut

Films we have been inspired by:

Twilight

Jennifer’s Body

We have also used these as our case studies.

CONVENTIONS

• Different from the two movies as we have steered towards the topic of love.  

• Tried to achieve the same effect of out audience as twilight and Jennifer’s body.

• We have kept it professional by having less continuity errors and by building up tension.

CONVENTIONS

We have also challenged the conventions of a normal teen drama by:

• not setting it in high school• Doesn’t have the latest pop music playing in the

background• Attracts audience of both genders – Horror and Romance

• Male lead dies at the beginning

CONVENTIONS

Social group 1: Protagonist

Breaks Convention

Two main characters

Social group 2: Antagonist

Not easily identified – gender, looks etc.

Is at a higher status to the main characters

SOCIAL GROUPS

Stereotypes of the Female characters:

Positive Stereotypes:

Appealing looks

Caring and sympathetic

Negative stereotypes:

Has ‘Love issues’

Only care about their physical appearance

STEREOTYPES

Stereotypes of male characters:

Brave

The one who controls the scene

fearless

Negative:

Not emotional or in touch with their feelings

Don’t care about how they look

STEREOTYPES

COMPARISONS

Popular girls Female character

Wears fashionable clothes that any one that’s not in their group can afford

Wears casual clothing however different from everyone else

Usually ‘Rude’, being the bully of the school and spoilt

Not rude or spoilt however has good looks

Always looks their best with piles of make up (Plastics)

Has no make up, keeping a natural look and preventing artificialness

Dates the most popular boy in school and has crowds around them

Dating an average person. No one around them.

DISTRIBUTORS

Why?• British company• Backed up by Universal• Distributed many

successful movies

Why? • Famous Company • Distributed successful

films such as the Harry Potter movies

• Distributed many movies in the past

• If I were to distribute this film internationally I would use Warner Brothers.

• I would like this film to be distributed nationally too however if the movie was released in the UK with not

much back up by a bigger company it may not get a wide range of viewers. I would use Working title to distribute

our film in the UK as it is a British and independent company.

DISTRIBUTION – NATIONALLY OR

INTERNATIONALLY?

• I think the best way to distribute the film would be on the internet as its easy find out how popular a movie can

get.

• there are also disadvantages to internet distribution such as piracy.

WAYS OF DISTRIBUTION

• Our production will involve a group of teenagers aged

between 15 – 17. • The lead characters will be in

the age gap to attract the attention of similar age groups• Cast of mixed genders and

ethnicity• May attract more female audience but will also attract

males due to elements of horror

DEMOGRAPHICS

Here is the link to

Target audience research

PSYCHOGRAPHICS

Targeted audience: TeenagersSecondary audience: crime/ supernatural

fansOther audiences: parents or older siblings

OTHER AUDIENCE

• Clothing – ‘casual’ and ‘in style’ • Lighting – Natural daylight (edited to be colour

graded) • Location – Park• Age of characters – Teenagers – 16/17• Race – mixed, not the usual of Caucasian

MISE-EN-SCENE

• We found that our audience liked:• good looking lead characters

• Light hearted film with aspects of drama• something that can relate to teenagers in

our day and age

AUDIENCE FEEDBACK

• Used more than one camera: Flip cam and DSLR

• Learn to film less shaky shots by using a tripod

• Using iMovie to edit footage • Experimenting with colour grading on

iMovie

CAMERA AND EDITING

• Know how to export videos from camera to Mac

• How to edit videos more precisely and having less continuity errors• Software control - overall

PRODUCTION SKILLS

• Precise editing• Colour grading

• Synchronising and producing the right style of music to create the atmosphere of movies we have researched.

• Here is our Preliminary task

IMPROVEMENTS

• Followed the storyboard• Better continuity

• Followed shooting schedule• good use of time

• Used appropriate props that were on set

IMPROVED SINCE PRELIMINARY TASK

• Used a wider range of shots and angles for different scenes

• Used DSLR for close up and more defined shots

• Filmed more than we needed and from different angles to see which would look

better when edited together. • Used shallow focus when needed

QUALITY

• Edited out/ worked around any unwanted footage (shaky or too fast footage)

• Used more than one angle to select appropriate ones and reshot any other scenes that we

needed to improve on• Music – royalty free

QUALITY (IMPROVED)

Link to the first Rough cut

Rough cut 1

ROUGH CUT 1

Things to improve:  

- story was unclear, need a shot of the boy dead on the floor before flashback 

- sound track to match the scenario throughout the opening.

Good things:  

-  The shots are good. steady shot was shot well. 

- Good use of teenagers for a teenage movie opening

- Good use of colour grading, looks a lot like professional films such as Twilight. 

AUDIENCE FEEDBACK ON ROUGH CUT

Final cut – Flux Productions

FINAL CUT