- 1. Evaluation! Throughout the course in media we have had to
research, create and analyse, existing music magazines;to therefore
then create our own individual products; a music magazine front
cover, contents page anddouble page spread. Using Photoshop and our
own skills we were able to create these three pieces ofmedia, but
before doing so we had to research a lot about the history of our
genre; such as the genre Ichoose which was pop and we had to carry
out many things such as; case studies, questionnaires, costume
ideas and mock ups. This was to help make our 3 media pieces the
best they could possibly be;after conducting our research and
planning we had to then create our 3 pieces.In what ways does your
media product use, develop or challenge formsand conventions of
real media products?Through the use of my front cover I was able to
follow the codes and conventions of a typical Popmagazine. I used a
lot of bright colours on my front cover to make it stand out; this
would also appeal to thetarget audience as they like bright colours
and not dull boring colours, therefore they would be moreattracted
to buying my magazine rather than any other magazine being sold in
that shop. This follows thecodes and conventions of a Pop magazine
because typically there are a lot of bright colours used to grabthe
readers attention. I followed the same colour scheme throughout
using, pink blue and yellow andsometimes white; these are typically
colours that are associated with Pop and feminine colours that
wouldattract the target audience but they are not too in your
face.In the same way I also used the same sort of idea for the
banner at the bottom of the page, I used theposter idea because it
would draw the readership into buying the magazine, knowing that
there are postersof hot guys and that they can keep these posters.
It was also a good way of filling up the page if there wasa lot of
blank space then this would help to cover more space. The images
are also similar and the barcodeis in the same position.
Differently I choose to use a puff on my front cover next to the
banner as typicallyon a lot Pop music magazines, the puff is
usually near the top of the page so it is seen first
advertisingsomething that may be free. In We (heart) pop magazine
they typically do this or they feature no puff, but inthe issue
covering One Direction they have a sort of arrow shape that is
directing you to the posters,drawing you into buying the magazine
for the posters.In my magazine front cover I also followed the
general layout of a typical Pop magazine. A lot of my selllines,
banners and text are in the same positioning as it is on We (Heart)
pop magazine. Typically youwould expect to see the banner at the
bottom of the page, which is also where I have positioned
mine.There is also a shopping guide to the left hand side in the
left hand corner; which as you can see in theimages below where I
have placed mine in my magazine front cover and where it has also
been placed onan actual existing Pop music magazine. The name of
the magazine is very bold and stands out; this hasbeen placed on
the top left hand corner, which draws the reader into buying the
magazine; therefore they
2. are able to identify the magazine again and again. The
positioning of the model also draws the reader in asthey stand out
and catch the target audiences eye; the celeb image dominates the
page. The use of aceleb makes the reader want to pick up and buy
the magazine as they want to know more about thesecelebrities and
find out all about their lifestyles.My contents page followed some
of the codes andconventions of a typical pop music magazinecontents
page. In the same way as my front cover, my contents page also uses
a lot of bright and pop likecolours; blues, pinks and reds which
make the magazine stand out and also show typical conventions ofthe
pop genre so it is easily identified to any other magazine, I tried
to use the same colours throughout all3 of my pieces thats why
focused heavily on the colours baby blue and pink which are not
only veryfeminine colours which will attract my target audience but
very pop like colours. I used the lips imageryagain to carry on a
symbiotic link from my front cover onto my contents page, it also
makes my contentspage seem a little quirky and cheeky and not just
your boring, average pop music magazine. The layout isquite similar
to how you would expect to see in on a music magazine, there is a
larger main image thenthere are smaller feature article
photographs, this generally seen on a pop music magazine contents
page.Then there is always a section on the page that tells you what
is inside the issue this week/month, being itarticles, interviews,
quizzes, games and more the magazine is always cram packed full of
things to do andread about drawing the reading in even more to
buying the magazine because this is the first page theyopen; if it
is not interesting or appealing the reader will not buy
it.Differently I changed the positioning of my images and where the
text was positioned on my contents page.Typically you would see the
images placed more to the right hand side of the page or to the
middle of thepage, whereas I have chosen to position my images to
the left hand side of the page because that is wherethe human eye
first looks when opening a magazine. My main article photograph is
also positioned here sotherefore this would be the first thing that
they get to see, also drawing them into buying the magazine so 3.
They can find out more about this article and celebrity. But both
my contents page and this current existingcontents page look very
similar; it looks like the page has just been flipped round and is
now positioned onthe opposite side of the page.Using my double page
spread I was able to portrait common codes and conventions that are
shownthroughout pop music magazines. I have used common features to
show the codes and conventions of thepop genre. Each double page
spread in pop music magazines have certain similarities, such as
the use ofbalancing out the images and the text so the
article/interview does not become too word heavy. I used pullquotes
to draw attention to specific points in the article; I also used a
pull out quote from the article as a title as it draws attention to
the article. A lot of pop 4. magazines typically do this as it adds
to the effect of the article and is makes the article more fun as
welland highlighting and stressing a certain point.A typical
convention used in La Pop magazine is that thecolours are very
bright and friendly as the reader and target audience would expect
to see on a doublepage spread in a music magazine. Another
similarity between my double page spread and a double pagespread
from top of the pops magazine, is that there is a bigger main image
that dominates the page, andthen smaller feature images that
surround the page which make it more fun and visual. A lot of
popmagazines tend to have the writing on one side of the page and
the image/images on the other side, thiscreates a type of division
or barrier between the visual side of the magazine and the
informal, textual sideof the magazine.How does your media product
represent particular social groups?My three media pieces show the
representation of different female social groups. It does slightly
stereotypethe typical female as loving the colour pink and enjoying
mainly pop music; due to the fact La Popmagazine is predominantly
featured on pop artists and bands and this is the type of target
audience La Popwant to attract. A lot of feminine colours are used
to show this, such as hot pink, baby blue and a softpurple, to
exaggerate the type of magazine and target audience we want to
achieve. Such artists that fillthese brackets are people like:Katy
Perry Taylor Swift CarleyraeJepsenHowever they are not alsoshown to
be these typical sex objects just thrown onto a page, wearing very
revealing clothing, such asVibe and Billboard; this is because the
artists La Pop like to feature are more than just a sex object they
arethese powerful and successful women, we know the target audience
will look up to. La Pop magazine alsowants to give an edge and
quirkiness to the magazine thats why the clashes and mixes of
bright coloursand colours such as black give a good contrast
between the typical pop colours and the darker edgiercolours, which
also link in with the personality of my target audience. Artists
that can be placed into thesecategories are: Jessie J Pink Lady
GaGaMy magazine also shows a lot of bands that are a mix between
the girly stereotype and the quirkyedginess. The bands that are
shown are both female and male pop bands, but for the past 10 years
therehas not been a band that has had a mix of both female and male
artists such as S Club 7. Howevertypically the articles and fashion
pages in La Pop will just be based on the female bands; whereas
theposters that are featured will be predominantly male this is due
to the fact that the readership of La Popwould rather have posters
about these males, and therefore rather read about their role
models. Throughthe use of bands La Pop is able to represent
different ethnicity groups and gender as bands such as JLSand
little mix have different ethnicities within their girl/boy bands.
Pop bands that are featured throughoutLa Pop magazine include;
Little Mix JLS One Direction Girls Aloud 5. The reason I have
chosen to represent these specific female social groups is because
this is a typical ofthe type of celebrities and people that are
featured in a pop music magazine such as top of the pops andwe love
pop magazine. Generally the readership would typically see these
celebrities dressed in pink andgirly clothing throughout the
magazine; these celebs also reflect the type of fashion sense the
readership ofthese magazines and the type of qualities they
possess. The target audience and readership for these twomagazines
also possess some of the same qualities that my target audience and
readership posses, sotherefore I wanted to make sure that their
needs were met. But in a lot of pop magazines you would
nottypically see much of pop artists such as pink and lady gaga due
to the fact they are slightly edgier andquirkier than the typical
stereotype for pop magazines. But in a lot of pop magazines you
would not typicallysee much of pop artists such as pink and lady
gaga due to the fact they are slightly edgier and quirkier thanthe
typical stereotype for pop magazines. But I have chosen to
represent this type of female social groupbecause I wanted to
publicise and broadcast my magazine to a wider audience, therefore
grabbing morefemale attention more readership figures. Using a
range of different representations of female social groupsmakes
sure that La Pop is a magazine that is able to maintain a high
level of success and keeps its readersinterested and glued to their
seats when reading the magazine.Most of the stereotypes that we
have today are because of the media, through the uses
of;NewspapersMagazinesTVInternetMusicFilmThe way an artists
portrait themselves in a music video is able to create a very
strong stereotype forhim/her and their genre of music. Take an
artist like pink, she sings a combination of pop and rock
andthrough the use of her music videos, the press are able to take
a song such as so what and show pink sobe this really destructive
and crazy woman who is hard to control, but then through the use of
a song suchas lady marmalade makes her seem like this fun and happy
outgoing person. So as you can see themedia can manipulate us and
deceive us into thinking a different way about certain celebs.What
kind of media institution might distribute your media product
andwhy?The media institution which will own and distribute my
magazine will be the BBC, (BBC magazines whichare now part of the
immediate media company and are merged withMagicaliaLimited which
is a digital cross-media publisher and platform provider, based in
London, England). The BBC are most known for their successfulTV
channels, BBC1, BBC2, etc, But Inaddition to programming they have
many other media platforms such asradio, news, music, books and
magazines. The BBC produces material to accompany programmers. The
BBCcurrently is the third-largest publisher of consumer magazines
in the United Kingdom, This institution currently ownmagazines such
as: Radio Times Top Gear Top of the Pops Doctor Who Adventures Girl
TalkI have chosen this particular institution because they own top
of the pops which is one of the magazines Istudied while trying to
get ideas for my Pop magazine, top of the pops has also been
running for almost 20years showing that this is a very good media
institution to distribute my magazine on.top of the pops isvery
successful in ensuring their target audiences needs are fulfilled.
Having the BBC distribute mymagazine will increase its popularity
because it is a worldwide media institution that is very successful
andown very popular well known magazines. The BBC will successfully
meet and fulfil my target audiencesneeds and requirements, because
they are very informed about the pop genre because, before
themagazine top of the pops was released in 1995; it was first a
music programme thatwas originallybroadcast 6. weekly between 1
January 1964 and 30 July 2006.This therefore shows that the BBC has
a great understandingabout the pop music industry; and what the pop
target audience want.A way in which they could promotemy magazine
further and make it even more successful is to publicise and
advertise La Pop in some oftheir current existing magazines, such
as top of the pops and girl talk.The fact that the BBC are a
multimedia platform is able to show that, they know exactly who
their targetaudience are and what their target audience want and
are very successful in fulfilling their audiencesneeds; also
showing that they care about their viewers, readers, listeners and
target audiences needs.Who would be the audience for your media
product?The target audience for La Pop will be focussed on females,
aged between 17-24 year olds with a passionfor pop music and pop
artists. My target audience enjoy going to gigs and concerts that
have a range ofdifferent artists, from Jessie J and Little Mix to
Katy Perry she loves her feisty strong powerful artists thatare
predominately pop artists. My target audience are people who like
to stand out from the crowd and benotice, they are not part of a
typical stereotype because they like to be different and original
and this is whatpop music is about, having your own unique style
and quirkiness to the genre of music.They aspire to be like little
mix and Jessie J as you can see from the images above that both, as
solo artistsand a girl band they can still have their own style and
edge to the genre of pop. That is why my magazinewill appeal hugely
to my target audience due to the fact these celebrities appear
throughout my magazine;therefore my target audience are able to
make the magazine their own as they can read about their idolsand
can feel like they can have a close relationship with their idols
as well as La Pop magazine.My target audience fall into the
category of E, D, and C2 on the Jicnar scale. These categories are
definedas skilled or partially skilled workers. As my target
audience are still in school or university trying to becomethe best
they can be they have not yet reached the top half of the scale,
but with La Pops help they willsoon reach their full potential.
This links into Maslows theory; who was a media theorist. He
created thepyramid of hierarchy of needs. The category which my
target audience will fall into is esteem and self-actualization as
my magazine will make them feel good about themselves and help them
become the bestthey can possibly be. Love and belonging could also
be a category which the readers of La Pop fall into asthey love
their family and friends and love to be around them and spend time
with their loved ones.My magazine is suitable for my target
audience because it fulfils all their needs and their interests. It
givesthem all the latest updates about gigs and concerts and also
the low down on all the celeb gossip. Due tomy target audience
being female my magazine focuses mainly on big, successful stars
such as Cheryl Coleso they are able to relate to La Pop magazine,
which highlight their success and fame and fortune. But LaPop also
offers them with male pop artists and posters of Hot Bods as this
is what my target audiencewant to see. The use of my editors letter
every issue will make La Pop magazine seem personal andexclusive
for La Pop readers only, so therefore my target audience is
constantly drawn in to carry on buyingLa Pop magazine each month,
to get her monthly fix of celeb news, Goss and fashion. 7. How did
you attract/address your audience?La Pop magazine successfully
appeals to its target audience and attracts the reader in a
multiple of ways.The front cover of La Pop magazine features are
the typical conventions that youd expect to see on amusic magazine
front cover. The female model on the front cover of La Pop; gives a
visual imagery of whatthe target audience and readership aspire to
look and be like, the artist that is portrayed also gives of
thistypical stereotype of the type of artists that the pop genre
portrait throughout pop magazines such as Welove Pop and top of the
pops. The model is giving direct eye contact towards the audience
which againdraws the reader in, as the use of this make the reader
feel as if the model/artist is looking directly at them,which makes
La Pop more personal for the readership and the target audience.The
colours that I have used are very bright and eye catching but, I
have kept to a particular colour schemeso the page has a hint of
sophistication as well as a fun element to it; using predominantly
pink, blue,purple and yellow to again highlight that the magazine
is a pop magazine. From the three images above of;La Pop magazine,
top of the pops magazine and We love pop magazine, we can see that
La Popmagazine follows a similar colour scheme as to the following
two magazines, where they too have onlyused 3 or 4 specific colours
to carry on this symbiotic link throughout their magazine front
covers.Thisdraws the reader in, because they know what they are
getting each time, and consistently using similarcolour schemes
gives the magazine its own brand identity that the target audience
can easily follow andtherefore are able to recognise the magazine
each time they go to buy it.The use of the banner across the bottom
of the page is able to draw our readership into buying La
Pop,because this is the type of thing the target audience want to
see in their magazine, because they are thetype of women that like
to see a hot guy topless so they can have a gossip with their
friends about who theythink the hottest celebs are; it also draws
them in further due to the fact that they can tear or cut the
poster 8. out and stick it on their walls, so it is like a kind if
free gift that they get from La Pop.The mast head I haveused is
slightly different to your average and typical mast head that would
usually be seen on the frontcover of a pop magazine because, I did
not want La Pop magazine to seem like it was copying any
otherexisting pop magazines that are already outthere, I wanted La
Pop magazine to shows is own brandidentity and its own style and
quirkiness. My content page is also verysuccessful in attracting
the readership and target audience as it gives a very visual
imagery to themagazine. If the contents page was too word heavy
then the readership may become bored and loseinterest before even
reading the magazine. I find that La Pop magazine is very similarly
laid out to theabove magazine We love pop as both have the editors
letters and the main images dominating the page.The contents page
from top of the pops magazine however I find does not attract me
personally as it seemto scattered across the page as if there is no
set layout which just makes the page seem messy. La Popmagazine is
set out neater and tidier to make it easier to navigate through the
magazine; the targetaudience for La Pop are also classy and
sophisticated women that like to have organization in their
livesand this will appeal to them. The use of just re-using the
front cover as the main image on the contentspage in top of the
pops magazine makes it seem slightly cheesy; it also suggest that,
that is all that youwill see in the magazine as it seems they are
the only articles and interviews that are being shown.Typically
before buying a magazine the reader would flick through to the
contents page to see what isinside this months issue, if the
contents page does not appeal to them then they will not buy the
magazine.I made sure that I carried on the symbiotic link from my
front cover onto my contents page by using thesame colour scheme,
mainly blue and pink with black text. This was so the target
audience are able toconstantly recognise La Pop magazine, from the
already existing pop magazines. The editors letter in thetop right
hand corner of the magazine also appeals to the readership because
it is as if, me the editor ittalking directly to them personally,
it also makes the magazine more personal to each individual;
makingher feel like she can relate to the magazine, as if the
magazine is her friend; it lets her see that La Popalways has the
reader in mind. Whenever she is having a bad day she can just pick
up a copy of La Popand relax, its her way of comfort and a way of
her being able to find out all the latest gossip on herfavourite
celebs and pop artists. The content which is presented on the
contents page of La Popreflects the results which Ireceived from my
questionnaire. I included free posters because this iswhat the
reader wanted to see, it also makes the reader feel like they are
receiving a gift from themagazine, again making La Pop a friendship
figure almost. 9. The content in La Pop such as my double page
spread appeals and draws the readership and targetaudience in
becauseLa Pop magazine balances out the images with the text,
giving visual imagery toaccompany the text. This appeals to the
readership because the article/interview is not too word heavy,
asthis may become boring and uninteresting for the reader, and
therefore make them not want to buy La Popmagazine again.Some
double page spreads are much more visual and only include snippets
of information,using minimal text, such as in the double page
spread above from We love pop magazine featuring thewanted. I find
this effective as this informs the reader in a short summery of
what is happening and goingon in the images; We love pop also use
the same sort idea that La Pop uses, by balancing out the imagesand
the text. I find that this is a good way of mixing up what sort of
content the readership will see as itkeeps the reader interested,
informed and excited about what they will see in the magazine.Again
I haveused the same colour scheme throughout La Pop magazine (Blue,
Pink, Black) to make sure the magazinehas a constant running
symbiotic link throughout so the readership and the target audience
are able toidentify and recognise the magazine, this draws them in
because of the fact they can always just walk intoa shop or
supermarket and pick up a copy of La Pop straight away.The
questions in the interview from LaPop are written in blue, this
makes them stand out and they are easy for the reader to read and
thereforethe reader is able to see what the question is and what
the reply from the celebrity is. At the bottom of thepage the page
number is written in black against the red lips background so it
stands out and is easy forthe readership to navigate their way
through the magazine, making it easy for them to flick through to
thearticle/interview they want to read about. The way in which I
addressed the reader of my magazine wasinformal, but very friendly
too as I used informal mode of address to attract to certain
members from mytarget audience using certain things such as, OMG
and hot bods alert this will attract their attention as itis as if
they are talking to a friend and having a nice gossip about all the
Goss they have just found out. It isvery chatty and how the reader
would speak. This makes the magazine more relaxed and chilled out
for thereader and target audience, which also links into her
personality and likes because she likes to chill out withfriends
and have a good old gossip.What have you learnt about technologies
from the process of constructingthis product?Since beginning of
this project I have learnt a lot of new technical skills which I
did not have before. Beforestarting this project I had no knowledge
on how to write or create a successful blog; as I had never usedone
before. However since starting this project I have learnt how to
create and navigate my way around ablog successfully and I am also
very confident on how to use a blog I learnt how to do things such
as; useembedded codes to upload files, videos and images.I also
knew a few previous skills from Photoshop, as Ihave previously used
it before, but I was able to re-access that knowledge and add to it
by learning extraskills that I did not know beforehand. Another
skill that I was able to pick up through the process is beingable
toimport new fonts into Photoshop; I did this using a font website
that allows you to find a variety offonts and download and install
them onto Photoshop (http://www.dafont.com/)Through the creation of
my three media pieces I have learnt a lot about different
technologies that I neededto use to help me to improve my work.
These technologies included things such as; 10. Blogspot.com Adobe
Photoshop Microsoft PowerPoint Microsoft word Youtube.com
Slideshare.comdafont.comI found that using bloggerwas very easy,
and after the first few times of navigating my way around my blog
Ipicked up the skills very easily. I used slide shareso I could
upload my work to, my blogso it was easy touse and read when
presented on my blog. I use YouTube on a regular basis and listen
and download a lotof music from this site, so it did not take me
long to work out how you convert a video and embed it, so Icould
then put it on my blog to show conventions and representations of
the genre of pop.Da font played amajor role into the making of my
final three pieces as, I downloaded a particular font called
Bubble-gumwhich was used throughout all three of my pieces and was
the main font used, as I chose not to use toomany fonts as it may
have become overpower and make my final three pieces look
amateurish.Overall I feel that the technology that I learnt how to
use and already knew how to use really helped memake realistic and
successful magazine pieces. Without these new skills learned I
would not have beenable to make such successful and well-made
pieces, that filled all La Pops target audiences needs
andinterest.Looking back at your preliminary task, what do you feel
you have learnt inthe progression from it to the full product?At
the beginning of my course I had to create a school magazine for
the sixth form as my preliminary task.Looking back on the front
cover that I created during this set task and comparing it to my
current front coverI have done as well as my other two pieces I can
see huge improvements in my technique, skill and ability.Looking at
both front covers, I can see that I lacked a lot of skills that
were needed in order to create asuccessful and believable looking
magazine front cover. The finished product for my preliminary was
verybasic and rushed; although it did possess some good qualities,
such as the layout was set out quite well,but was slightly rushed
and the font used was not great. After this I then conducted a lot
more research andplanning and this was able to help me improve my
skills and knowledge of how a magazine should look 11. and the
qualities it should possess in order to attract the reader. My
front cover did stick to one particularcolour scheme and I didnt go
to mad on using a variety of colours, but I do not think the
burgundy red andthe mint green worked well for this school magazine
as it made the front cover seem slightly tooChristmassy and not
realistic. The model is making direct eye contact with the audience
which is alsoanother good feature for my preliminary task. I am
glad that I had the chance to make a preliminary piecebefore
conducting my final three pieces because this was able to help me
learn from my mistakes andimprove my capability and technique as to
how I conducted my final three pieces. This also gave me thechance
to learn new skills and pick up new knowledge that I did not have
on the beforehand; I was able tocreate three visual pieces and make
them seem very realistic as if they were a real music
magazine.Looking back at the two of the front covers that I created
and comparing my preliminary to my final frontcover there are huge
improvements and differences. The main sell lines and other sell
lines stand out muchmore and are positioned a lot better making the
page seem more collected rather than just thrown onto thepage. The
main image is also better placed on the page as you are able to see
the artist clearly; whereasthe image on my preliminary task doesnt
grab attention and stand out; the text is also surrounding her
andover lapping onto her face which does not really draw the reader
and target audience into the magazine. LaPop magazine looks
realistic and professional; however Get Ready magazine looks very
messy andcluttered and unprofessional. I think without my research
and planning, I would not have been able tocreate such as
well-planned out magazine that looked realistic and met all my
target audiences needs andinterests, through the use of my
questionnaire and other things I was able to learn a lot more about
mytarget audience and what I should include in my magazine to make
them want to pick it up and buy it.Through doing this project I
have learnt a lot about the magazine industry, and the different
media aspects,and platforms a magazine may possess, such as having
their own website etc. I also learnt a lot moreabout the pop genre,
which is also my favourite genre of music to listen to.I found out
that pop magazinesare very successful with a young female audience;
and that the BBC who distribute top of the popsmagazine is the
third biggest distributer in the UK, who also distribute magazines
such as doctor who, topgear and the radio times. I have learnt a
lot more about the typical conventions of magazines and pop andalso
what makes them appealing to their readers and target audience. I
found this whole course veryenjoyable, and I liked having to build
up a profile before actually making a final product. I am very
pleasedwith the outcome of my final three pieces and the research
and planning which I conducted; which was alsoable to give me a lot
of knowledge and I enjoyed receiving negative and positive feedback
to I could goback and improve my three pieces and make them even
more realistic and to fit the readerships needs andinterests.