Evaluatin q 1

In what ways does your media products use, develop or challenge forms and conventions of real media products?

Goodwin and his theoryMusic videos, mainly pop videos, rely quite a lot on repetition. This is something that we as a group stuck with during the production of our music video. We used base tracks, we kept a bright color scheme going throughout the whole video and we followed a narrative storyline which is something that Goodwin believes every music video should have.In order to make the audience want to watch the whole music video, a storyline is one of the key things that help with this, even if it is only a loose storyline, as long as the audience have something to follow then that’s what’s important. Our music video definitely has a strong storyline that is very easy to understand and pick up from the start because of the different range of shots we have used and the way they are angled.

Here are some videos that follow his example:

Blue Jeans – Lana Del Rey - http://youtu.be/JRWox-i6aAk

Princess Of China – Cold Play Ft. Rihanna - http://youtu.be/1Uw6ZkbsAH8

Vernallis and her theory

Vernallis believes that in order to keep a music video interesting the videos ‘continuity’ editing must be ‘broken up’ to help draw the audiences attention to what’s going on, on the screen.

A video that proves her theory is ‘lost generation’ by Rizzle Kicks. This video inspired us as a group because of how current it is and up to date with the style of most teenagers today (which will make the video more appealing to a teenage audience). The songs lyrics are also closely related to teenagers and how they can sometimes be consumed by technology.

Rizzle Kicks – Lost Generation - http://youtu.be/L9oC21ml2BU

Jumpers are often used because they help keep up with the pace of the music as well which makes it easier for the audience to watch and enjoy it.

Another example of is Go by Deilah - http://youtu.be/cxNe9jWNuEU

So what influenced the music video…

We wanted to stick to a bright color theme with current outfits and trends that teenagers now a days would like to follow and copy.

I looked at videos that used these types of ideas such as Eliza Doolittles ‘Big when I was little’ music video: http://youtu.be/XqGx1lfyb6s (screen shots on next slide)