Europe 2004 Presentation

Europe 2004 Presentation

www.ft.com/toolkit 2

Key points from the survey

• The FT is the number one business title on the survey, with 664,000 readers;– The FT continues to be the leading business publication in Europe, where we reach

6.6% of the Europe 2004 audience (only National Geographic has a higher coverage of 8.2% on the survey). The FT’s coverage is 20% higher than our nearest competitor (Time), 46% higher than the Economist and over 4 times that of WSJE.

• FT.com is the biggest business website In Europe visited by 752,000 users in an average four weekly period;

– FT.com is the leading business website and also the fastest growing website in Europe reaching 7.7% of the European business Internet audience. FT.com has increased its’ coverage on the survey by some 30% and is more than double the size of our nearest competitor, Economist.com, who reach 3.1% of business users across Europe.

• The FT is still the best news and business title to reach large numbers of high profile decision makers and consumers with the largest coverage of this market and most targets.

• The FT also has the lowest Cost Per Thousand across Europe- the FT is the most cost-effective publication at reaching senior business people in Europe.

• One ad in FT and one ad on FT.com will reach 1.2 million people across Europe – an increase of 9% year-on-year.


The FT reaches the most important and affluent people in Europe

16% 16%

7%8%

18% 17%

9%8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Working in Finance Take 6+ int'l bus.Air trips

C-Suite Executives Board Directors

E2003

E2004

Yr-on-yr, the FT has increased its reach across Europe to respondents working in

key industries and key roles

FT’s performance on E2004- top line results


The Financial Times is the number one business title across Europe reaching 20% more readers than our nearest competitor

6.6%5.5%

4.5%3.5%

2.4%2.2%

1.9%1.7%1.6%

1.3%1.3%1.2%

1.0%

8.2%National Geographic

Financial Times

Time

Economist

Newsweek

HBR

Scientific American

BusinessWeek

Fortune

IHT

USA Today

WSJ Eur

Forbes

Euromoney

One issue of the FT delivers 664,000 readers

The FT is read by more readers than the IHT, USA Today, WSJE and

BusinessWeek combined.

Source: Europe 2004

Universe: 10,046,000 Sample: 10,338

6www.ft.com/toolkit

5.5%

9.1%

12.5%

16.4%

2.5%3.7%

5.1%

1.6%

3.1%1.9%

3.4%4.5%

5.7%

3.2%

5.9%

8.5%

11.6%

4.6%

7.4%

9.9%

12.4%

6.6%

11.3%

15.1%

19.3%

1.3%

4.6%

6.4%

The FT builds coverage more effectively across Europe than any other Pan European title

1 issue 3 issues 6 issues 12 issues

% coverage

Financial Times

Economist

BusinessWeekIHT

WSJ Eur

Time

Source: Europe 2004


7www.ft.com/toolkit

5.6%

9.4%

12.1%

14.8%

2.5%

3.5%

4.6%

1.8%

3.4%

1.9%

3.5%

4.7%

5.9%

3.9%

6.9%

9.1%

11.3%

3.6%

5.9%

7.4%

9.0%

4.3%

7.9%

10.6%

13.3%

1.3%

4.8%

6.2%

In Continental Europe, the FT remains a very strong advertising proposition

1 issue 3 issues 6 issues 12 issues

% coverage

Financial TimesEconomist

BusinessWeekIHT

WSJ Eur

Time

Even without the UK, the FT is still the second biggest

builder in coverage across Europe.

Source: Europe 2004



The FT is also the most cost effective publication (colour) across Europe

60.14

83.67

86.06

88.19

108.22

112.19

115.41

129.39

142.23

150.23

Fin

anci

al T

imes

Busi

ness

Wee

k

Forb

es

IHT

WSJ

Eur

CPT (€) - All respondents

Full page colour in mags,

1/4 page colour in newspapersSource: Europe 2004



Moreover, the FT is still the most cost effective publication across Europe for ‘black and white’ ads

34.88

49.21

49.63

58.26

61.83

63.31

67

67.72

76.94

106.89

Financial Times

Newsweek

Economist

BusinessWeek

Fortune

WSJ Eur

Time

Forbes

IHT

HBR

CPT (€) - All respondents

Full page b/w in mags,

1/4 page b/w in newspapersSource: Europe 2004


Profile of FT readers


A typical FT respondent…

• 84% are male (85% in E2003)

• 46 years old

• €110,506 income- down 7% yr-on-yr (due to decrease in UK sample)

• 7 international business air trips

• 2 cars in household

• Work in co’s with an average of 936 employees

• Responsible for an expenditure budget of $297,000

Source: Europe 2004



The Financial Times is by far the number one for -

high earning professionals and executives (€150k+)

10.1%

8.8%

7.1%

6.2%

5.2%

4.4%

4.4%

4.1%

4.1%

2.4%

18.8%

Finan

cial

Tim

es

Econom

ist

HBR

Fortu

ne

Forbe

s

IHT

139,000 FT readers earn over 150,000 euros - almost double the number the nearest competitor

Source: Europe 2004



The Financial Times is the number one title at reaching key business people working in key sectors across Europe

Respondents working in the Finance industry

8.7%

5.6%

5.1%

3.8%

3.6%

3.3%

2.4%

2.2%

2.2%

1.4%

17.6%

Financial Times

Economist

National Geographic

Time

WSJ Eur

Euromoney

BusinessWeek

Newsweek

Forbes

Fortune

IHT

Source: Europe 2004

Universe: 10,046,000

Sample: 10,338

Respondents working in Corporate Banking

10.1%

8.3%

6.6%

5.7%

5.3%

4.5%

3.9%

3.4%

3.2%

2.1%

28.2%Financial Times

Economist

WSJ Eur

Euromoney

National Geographic

Fortune

Time

BusinessWeek

Newsweek

Forbes

IHT

Respondents working in Telecommunications

7.0%

7.0%

5.1%

4.3%

3.7%

1.6%

1.5%

1.5%

0.6%

0.3%

8.3%Financial Times

National Geographic

Time

Newsweek

Economist

BusinessWeek

Euromoney

IHT

Fortune

WSJe

Forbes

Respondents working in Marketing/Management

7.0%

5.6%

5.1%

4.2%

3.6%

3.0%

2.1%

2.0%

1.4%

1.0%

9.6%Financial Times

Economist

National Geographic

Time

WSJ Eur

Euromoney

BusinessWeek

Newsweek

Forbes

Fortune

IHT

REACH OF AUDIENCE


FT readers have the Highest Annual Personal Income...

€ 110,506

€ 108,270

€ 107,822

€ 106,876

€ 99,094

€ 97,534

€ 86,845

€ 84,463

€ 81,663

€ 79,972

€ 70,000 € 75,000 € 80,000 € 85,000 € 90,000 € 95,000 € 100,000 € 105,000 € 110,000 € 115,000

Financial Times

BusinessWeek

WSJ Eur

Forbes

Economist

Fortune

IHT

National Geographic

Time

Newsweek

Source: Europe 2004



…and the Highest Annual Household Income

€ 130,296

€ 129,242

€ 126,897

€ 125,977

€ 122,324

€ 119,105

€ 113,172

€ 111,850

€ 107,058

€ 103,629

€ 90,000 € 95,000 € 100,000 € 105,000 € 110,000 € 115,000 € 120,000 € 125,000 € 130,000 € 135,000

Financial Times

Forbes

BusinessWeek

WSJ Eur

Economist

Fortune

IHT

National Geographic

Time

Newsweek

Source: Europe 2004



Financial Times readers take 6+ International business air trips a year

14.3%11.3%

10.7%8.8%

6.3%5.0%

4.6%4.0%

3.8%3.0%

17.4%

249,000 FT readers take more than 6 International Business air trips in a year- 34,000 than our nearest competitor proving FT readers travel the most on business

INDEX:263

FT readers are over 2.6 times more likely than the average to fall into this category

Source: Europe 2004



63% of WSJE readersread the FT

43% of Economist readersread the FT

More Economist and WSJe readers rely on the FT for extra business news

Only 29% of FT readersread the Economist

Only 12% of FT readersread the WSJE

Source: Europe 2004


Web Site Data


Europe 2003 Europe 2004(000’s) % (000’s) %

• CNN.com 1,203 12 1,076 11• BBC 1.076 10 1,101 11• FT.com 592 6 752 8 • Bloomberg.com 493 5 461 5• Economist.com 286 3 299 3• Time.com 198 2 259 3• Businessweek.com 228 2 200 2 • WSJ.com 122 1 188 2• IHT.com 74 1 118 1• Fortune.com 98 1 91 1

FT.com is the leading business website across Europe

Figures are reach of websites visited in past 4 weeks

FT.com has increased its number of users by over 30% since Europe 2003

• The FT reaches more internet users than Economist.com, Time.com and IHT.com combined.

• The FT also reaches 4 times as many users than WSJ.com across Europe

Source: Europe 2004



FT.com users are as invaluable to advertisers as FTN readers

FT.com FTN % profile %

profile• Work for an international organisation 40 40• Household income €150,000+ 25 31• Work in Finance 22 26• 1,000+ employees in organisation 17 17• Hold 2+ directorships 15 23• Private investments of €500,000+ 19 24• Take 6+ international business air trips p.a. 26 37• Own a second home abroad 11 15• Own an art collection 14 17

Source: Europe 2004



Advertisers have an opportunity to reach 2 different audiences

65% of FT.com users

are NOT average issue readers of the FT newspaper

(in last 4 weeks)

65% of FT.com users

are NOT average issue readers of the FT newspaper

(in last 4 weeks)

Source: Europe 2004


Although FT.com and FTN respondents have a very similar profile, there is an opportunity to reach a completely different set of people as 65% of FT.com users do not read the FT

newspaper

One ad in FT and one ad on FT.com will reach 1.2 million people*...

*Based on AIR for newspaper and used last four weeks for internet

...compared to only 286,000 people from one ad in WSJ Europe and one ad on

WSJ.com

Europe 2004 Presentation

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