Euprevent strategy

Building a social media strategyFor your organization

Why do I need a strategy?

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Your audience IS on social sitesTwitter/ FB /hyves/ SchülerVZ/

If you don't take control of your niche..Someone else will!

Organizations need to adapt

Be a learning community

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Organizations need to adapt

Be agile and responsive.

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Organizations need to adapt

Be flexible

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Organizations need to adapt

Stay focused

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Why? It's Fun!

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Why? Join the conversation!

Why not?

No internets 4U?

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Afraid of nasty comments?

Deal with them!

Learn by doing!

We don't have know-how...

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1.State your objectives & evaluate

2. Be prepared to lose control

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3. Assign man-/girlpower & time

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4.Get personal first...

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5. Listen in. Be a spy!

6. create guidelines

10 must-haves TNT Netherlands Intel Policy tool

7. Participate

Post often, but don't spam React on other people's comments Add value Be generous with knowledge & compliments

8. Nurture your community

You are one of them! Inspire them Empower interaction Play games Create a buzz Sell your values, not your products

9. ASK!

You're no Einstein... Crowdsourcing Co-creation Who are your ambassadors?

10. Get real!

Use your online community to generate a offline community.

Get together Create events Organize twunches, twitnicks Flashmobs are fun! Go viral & guerilla!