eTravel 2011 - Marc te Vruchte - Mirabeau

SOCIAL MEDIA NEEMTEEN VLUCHT BIJ KLM

marc te vruchte / mirabeau

PAID, EARNED, OWNED

THE BATTLE FOR ATTENTION

PLAYING IT HARD

INCREASING COMPLEXITY

AIM FOR THE SKY!

MESSAGE, AUDIENCE, CHANNELS

MAKE A BIG MAC…

MAKE YOUR STRATEGY WORK…

MAKE DREAMS COME TRUE…

MAKE IT FUN…

MAKE IT DIFFERENT…

KLM 99VRIENDEN.NL

SLIJTER

IJ MEIS

JE WIN

T!

REGISTRATIES PER UUR

RESULTATEN NA 99 UUR

› Pageviews : 830.000

› Unieke bezoekers : 135.000

› Geregistreerde gebruikers : 28.917

› Geregistreerde groepen : 2.015

› Gemiddeld aantal Tweets : 30 per uur

› Trending topic : 3x

› Van concept tot livegang : 2,5 week

FIVE SECRETSFOR SUCCESSFUL SOCIAL CAMPAIGNS

PLANNING AND PROCESS

KEEP IT SIMPLE

EVERYONE’S A WINNER!

END OF THE ROAD?

THE MOBILE GENERATION

ANY QUESTIONS? :-)

mail : [email protected] : www.mirabeau.nllink : http://nl.linkedin.com/in/mtevruchte