Establishing Your Social Media Presence SocialMediaLeaps.com.

Establishing Your Social Media Presence

SocialMediaLeaps.com

Today’s Speaker

Anita Campbell• Founder, Small Business Trends

– SmallBizTrends.com– Community touching 250,000+ monthly

• Weekly Podcast interviews for 5 years• Owns BizSugar.com, a social sharing site• @Smallbiztrends on Twitter

Hi!

Social Media Leaps

• Online resource helping you kick off, improve your social media presence

• Explore:– Worksheets– Instructional guides

• Best of all:– 60 day plan– 5-minute leaps

Ready?

Let’s get it started!

How to Attract Followers

• Complete your profile• Follow people• Tweet regularly & get tools to help:

– SocialOoomph.com; CoTweet.com to schedule tweets and delegate

– RSStoTwitter• Retweeting makes friends

– RT @[name] – Twitter Retweet button

• Lists: set some up!• Publicize: badges, widgets, email sigs

What if I Make a Faux Pas?

• Be you!– Can it be wrong if it’s your personality?

• Listen and converse• “The Mom Rule” • Business vs. personal account?• Don’t hard sell

– Networking event, not advertisement• As for the rest … don’t be afraid

Using Twitter to Drive Traffic

Using Twitter to Drive Traffic

The Power of Retweets

• Make original tweet short enough• Most retweeted words include:

– You– Twitter– Please– Retweet – Post– Blog– Free

Twitter To Do

• Complete profile; upload photo• Put Twitter time on your calendar• Follow at least 10 new people per day,

for one week• Tweet at least once/day for a week• Retweet something of one of the people

you follow, once per day• Set up TweetBeep Alerts• Evaluate a Twitter tool for efficiency

Facebook Fun Facts

• 700,000+ …. local businesses have active Fan Pages on Facebook

• 3.5 Billion … pieces of content shared on Facebook each week

• 55-65 year-old females … are fastest growing segment on Facebook

Profiles, Pages, Groups – Oh My!

• 3 Types of Presence:– Personal profile– Business fan page– Group

Keep it Fresh! - Content

• Automated feeds– Twitter: http://apps.facebook.com/twitter/ – Blog: Social RSS app

• Manual updates – Share photos and videos– Share links– Ping.fm for easy updating

Network!

• Visit pages and comment on Walls• Share links and events• Tag people with @ symbol • Add friends; invite fans• Become fans; favorite business pages• Join groups• Consider advertising

“The more you do, the more you get”

Facebook To Do

• Complete profile/page; upload photo/logo

• Put Facebook time on your calendar• Friend or invite to be fans, at least 10

people per day, for one week• Write on your wall • Consider setting up automated feeds (if

you decide to go that way)• Write 2 comments per day on walls of

friends/fans

LinkedIn Numbers

• 55 Million …. are members of LinkedIn• All 500 … of the Fortune 500 are

represented in LinkedIn• $195 … is the cost to run one job ad on

LinkedIn

What to Use LinkedIn For

• Employee recruitment & job hunting (professionals & mgmt)

• Sales research• Finding/checking out business

partners • Networking• Sharing expertise

LinkedIn To Do

• Complete Personal Profile • Add connections:

– address book upload– manual

• Add content – manual updates or feeds• Ask and answer – LinkedIn Answers• Create company page• Display/promote badge for profile

Questions?

Anita CampbellSmallbiztrends.com

@Smallbiztrends

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