Establishing Your Professional Presence on Social Media

Establishing Your Professional Presence on

Social Media

KiKi L’ItalienAmplified Growth

Disclosures

• Financial:– Financial compensation received from

ASHA for this presentation • Nonfinancial:– Great conversation– Interesting people– Attention for my ideas

Learning Outcomes

• assess your current professional presence online 

• identify red flags and common mistakes made by professionals using social media

• create a plan for improving your online presence to meet career objectives

Why Your Online Professional Presence MattersLonger professional career, more career changes, expectation for a digital footprint

Question

Where should you start?

Activity: Clarify Your Goal for Building Your Online PresenceAre you trying to stay marketable for future employment? Maintaining a professional image? Promoting a new business? Being recognized as a thought leader? Write down your #1 goal. Let’s work on that!

Professional Portraiture

• What qualities do you want to portray?• Several poses • Versatile – horizontal and vertical

If strapped for cash, try a headshot lounge or get creative with a friend

Update Online Bios

• Review all social media bios• Use keywords relevant to your goals• Make sure you are searchable• Stay consistent with your brand• Update all images

Tip: Make small improvements each week.

Identify Your Platform

• Regular fresh content – daily/weekly/monthly?

• Blog, Vlog, tweetchat, podcast, infographics

• How can you best provide value?• What is your natural style?• What types of content work best for

you?

Your Unique Content – Consistency

Your Unique Content – Consistency

Don’t forget SEO

89 percent of consumers use search engines to research a product, service or

business before making a decision. - report from Fleishman-Hillard

Use Offline with Online

While building your online presence, consider augmenting with hosting live

events and direct mail pieces that delight.

Track Your Progress

Give yourself a time limit and measure your progress.

Make corrections to plan, if needed.

*Thought Leadership Development• Establish your personal brand• Work with mentors and influencers• Network• Get published, speak• Be bold, drive change

Assessing Your Online Presence

1. What are your goals – short & long-term

2. Build your platform – (if you have your own biz, website is hub)

3. Always be optimizing and improving4. Provide value5. Be social6. Build relationships7. Track

Social Media Profile Boosts

LinkedIn

LinkedIn

#1. Account name matches your name used for all business.

#2. Appropriate, professional, and current profile image

LinkedIn

#3. Use the custom URL

LinkedIn

LinkedIn

#4. Use relevant keywords(how would your ideal audience find you

via Google?)

LinkedIn

#5. Turn off notifications when updating your profile

LinkedIn

#6. When you look at someone’s profile, know they can see it (unless you choose

to view anonymously)

Twitter

• Keywords• Contact information• Cross promote

content• Relevant links• Location

Facebook Page – About

• Keywords• Contact

information• Cross promote

content• Relevant links• Location

Facebook Live

• Promote ahead of time• Keywords• Script/Outline• Audience• Relevant links• Location• Edit later• Repurpose

Red Flags (Don’t do this…)

Twitter

• Keywords• Contact

information• Cross promote

content• Relevant links• Location

LinkedIn

Not updating your status regularly…

LinkedIn

Using generic connection request…

Brand: YOU!

What next steps are you going to take to improve your online presence? How will you

know you’ve been successful?

Create a plan – let’s build it!• What are your goals – short & long-

term?• Platform – website is hub, what

channel will you focus on?• What is your plan for consistently

optimizing & improving?• How will you provide value?• What relationships with mentors,

influencers would you like to work on/build?

• What metrics will you track?

Summary

• assess your current professional presence online 

• identify red flags and common mistakes made by professionals using social media

• create a plan for improving your online presence to meet career objectives

Thank you!

KiKi L’[email protected]

@kikilitalien

Resources

• https://www.entrepreneur.com/article/249034

• http://www.socialmediaexaminer.com/5-free-ways-to-build-your-personal-brand-on-linkedin/