Establishing a new firm

Some information about firm

-In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner

- In 1999 start produce first meet stock and they produced every day 3 tons meat

-Now they have 32 restaurants and 2 döner factories..

We choose our logo and brand name this

The main purpose of this marketing plan

- To start a franchise system

- Bring to creative methods for this sector..

We are producing our döner by ourself and now we will show our

process ..

Target Group

Target Market: Try to be best brand at our sector with our new products and services.

Döner Man target market at Turkey: Every generation except for unhealthy people.

We have two type of meats(red and white)

- Also we have many different kind of döner style and also we are selling except döner this kind of

product :pizza,meatball,and any other type of sweets..

Distribution

- Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money.

- We have speacial trucks.( All of trucks have to have freezer)

- We want to delivery our products right on time because time is very important for fresh meats.

‘’Nothing is important than human health’’

Used media

- Some local channels at our restaurants’ region

-Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..)

-Some local radios

-Firm’s website

-POS advertisements, give away cards

Message (slogen)

-The firm’s message: ‘’Hiçbirşey insan sağlığından daha önemli değildir’’.(Nothing is

important than human health ).

-Slogen: ‘’Dünya döndükçe dönerlerimizde dönecek’’ ( During the world turns our döners

will turn, too )

The style, colours and atmosphere of advertising

campaign

-Healthy, Tasteful, Trustworthy and friendly

- You can eat our meats easily without fear

Time duration, frequency etc.

Time of the campaign: 01.05.2011. – 01.06.2011.

- Local channels at Turkey: Between 15:00 & 20:00

- Brochures: Continuously

- Radios: 12:00 & 17:00

- Firm’s website: Continuously

- ( www.donermann.com.tr)

- POS advertisements, give away cards: Continuosly

Connecting other actions or activities

Some amateur football organizations and festivals

When and how will you measure the success of the campaign

- We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.

THANK YOU FOR YOUR ATTENTİON