Enterprise Social Strategies Make Your Social Intranet a Success Information Worker Consultant, Project Director and Team Leader at Raona, with a huge expertise leading projects based on SharePoint technologies, since 2001 version. David Bernal davidbernalmanero DavidBernalMa [email protected]
ESPC14 Presentation, David Bernal - "Make your Social Intranet a Success"
Aug 20, 2015
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Enterprise Social StrategiesMake Your Social Intranet a Success
Information Worker Consultant, Project Director and Team Leader at Raona, with a huge expertise leading projects based on SharePoint technologies, since 2001 version.
David Bernal
davidbernalmanero
DavidBernalMa
• Do I really need a Social Intranet?
• Who should run the social intranet inside my organization?
• Best practices and policies to a broad adoption?
Concepts
Social
• a social relation or social interaction is anyrelationship between two ormore individuals
Communication
• communicative action iscooperative actionundertaken by individualsbased upon mutual deliberation and argumentation
Social Media
False Friends
Don’t panic!!!Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes
Fashion vs TrendFashion don’t alwaysfit with your needs, vision and strategy
A Trend is a way, a path in which you set the foundation for growth of your company
Social Business
Microsoft
SharePoint video
Social Business
CEO
MKT
& Comm
Community
Manager
Sales
RRHH
Project
Manager
From
different
points of
view
Social Business
Marketing
I would like to have direct
feedback from Sales Force
to improve my campaigns.
I would like to know what
our customers think about
our products
Social Business
Sales
I would like to have an
space to share and argue
about sales with my sales
team.
We can help each other a
lot.
Social Business
Project
Management
I would like to collaborate
easily with my team to share
the day to day project
Social Business
Community
Manager
I would like to share with my
clients the lastest news of
my entreprise
Social Business
Human
Resources
I would like to know who are
the key persons on my
Enterprise for each
knowledge área
I would like to discover all
my mates talent
Social Business
CEO
I want a Enterprise aligned
under a common vision,
where information flows in a
flexible way without
Social Business
Pains
Social Business
Collaboration Efectiveness
Performance Comparison
Social Business
Social Business
“The true value of an
enterprise social network is
not reflected in the
measurable data that is
presented to you in a
dashboard, but rather in its
ability to strengthen the
informal social network that
creates interactions and
fosters the completion of
work inside your company.”
CMS Wire - The Enterprise Social Networking Data Party is Over
Social Business
Social Business
Use CaseUse CaseUse Cases
Organization’s
mission / vision
/ values /
strategy
Use Cases Definition
Social BusinessUse Cases Definition
Topic Welcome new employeeCurrent Situation Mail or informal conversations
Solution Post on social network and link to new employee CV. Give new employee acces to wellcome documentation
Benefit Less emails, historify new employees, better integration
Metrics Welcome survey
Responsible Human Resources
Social BusinessUse Cases Definition
Social BusinessUse Cases Definition
Topic Sessions 1 to manyCurrent Situation Mailbox suggestions
Solution Program live sessions “Ask your CEO”
Benefit Encourage direct contact betweeen employees, flattenhierarchy and breaking geographical barriers
Metrics # Topics and replies received. Causes treated. Surveyattendees
Responsible Human Resources / Business Technology
Social BusinessUse Cases Definition
Social BusinessUse Cases Definition
Topic Search for talent through collaborative environment profiles
Current Situation Popular knowledge
Solution Enhance the personal profile and ask their owners to enter their professional knowledge and qualifications
Benefit Promotion of the most active employees in an asset. Pride of being part active of the corporation. Feeling of belonging
Metrics % People with full profile in the collaborative environment. # Queries resolved by experts in social network
Responsible Human Resources / Business Technology
Social Business
Social Business
Social BusinessCapture business value
Business
Value
People are talking
about Sales and this
has increased revenue
by X% this quarter
People are
talking about
Sales
People are
talking
Social BusinessEvaluate your network maturity
Social BusinessProject
Manager
Business Owner
Comm
Manager
Exec
Leader
GroupLeaders
PowerUsers
Ed Lead
Comm
Lead
HR Leader
Tec
Specialist
• Role definition
• Competencies definition
• Effort definition
Avoid role duplication !!!
Define your roles
Social Business
Too
much
info
rmatio
n!!
!!
Social Business
Social Business
Message Source & Target
Channel
Corporate News
New Employee
Press clippings
IT Alert
New Report
Suggestion
…
Choose as many channels as you need
Choose your channel
Social Business
Social BusinessSocialize your processes
Social BusinessNext coming…
Social BusinessNext coming…
Social BusinessNext coming…
Social BusinessConclusions
Social Business is a way to increase productivity and relationship between your employees
Define roles and competencies for people involved in thedevelopment of your Social Business Network
Define Use Cases setting quantitave or qualitative metrics
Social BusinessConclusions
Evangelize socialization from the top of the company to the bottom. Locate your allies
Avoid dying from its success. Filter, organise and presentcontent to employees to increase productivity
Social Business is not future, is present and is growing more and more each day
GRÀCIES
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