ESMD Commercial Development Policy .pdf · ESMD Commercial Development Policy ... • Vision: GES “Economic ... – Development of commercial space industries – “Buy commercial”

National Aeronautics and Space Administration

Directorate Integration Office

ESMD Commercial Development Policy “Fostering Space Business”ESMD Commercial Development Policy “Fostering Space Business”

Presenter: Ken DavidianTitle: Lead, ESMD Commercial Development Policy

Date: 27 February 2008

Presenter: Ken DavidianTitle: Lead, ESMD Commercial Development Policy

Date: 27 February 2008

ESMD Directorate Integration Office 2Presentation at the 3rd AIAA Space Exploration Conference

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ESMD Directorate Integration Office 3Presentation at the 3rd AIAA Space Exploration Conference

Presentation Overview

• Understanding The Changing Landscape• Adopting A New Approach• Implementing the Policy• But First, A Story…

To date, Virgin Galactic has 200 customers and

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Exploration Systems Mission DirectorateCommercial Development Policy (ECDP)

ESMD-CDP-09.07-Revision -

ESMD Directorate Integration Office 5Presentation at the 3rd AIAA Space Exploration Conference

Basic Definitions

• Commercialization• Commercial Development

• “New Farmers”– High Financial Risk Level: Private, Personal– High Technological Achievement Level– High Reliance On Non-Gov’t Customers– High Sensitivity to Launch Costs

• “Commercial Space Capabilities”

ESMD Directorate Integration Office 6Presentation at the 3rd AIAA Space Exploration Conference

Competitive Market Benefits• Vision: GES “Economic Expansion” Goal

– Meeting National, Agency goals– Increasing our economic sphere– Higher performance & efficiency, lower cost

• Objective– Private industry meeting NASA goals– Utilize fixed-price contracts (ultimately)

• Goals– Development of commercial space industries– “Buy commercial” v. “Government provided”– Commercial inclusion in architecture design

ESMD Directorate Integration Office 7Presentation at the 3rd AIAA Space Exploration Conference

Commercial Development Highlights

• Target 3 Barriers: Investment, Supply, Demand• Use Open and Fair Competitive Practices• Minimize Claim to Intellectual Property• Follow Lead of Private Sector• “Skin In The Game”• Be A Reliable Customer• Use Creative Programmatic Structures• Be Supportive of “New Farmer” Community

ESMD Directorate Integration Office 8Presentation at the 3rd AIAA Space Exploration Conference

Scope of Ideas, Range of Options• Scope of Commercial Development Initiatives

– NASA Exploration Architecture Parts– Non-NASA Exploration Architecture Parts– Other Capabilities That Support NASA– Exclusions

• Qualification Questions– Is this feasible in the near-term? – Does this meet a NASA need?– Is this worthwhile to NASA?– Do non-NASA customers exist?

ESMD Directorate Integration Office 9Presentation at the 3rd AIAA Space Exploration Conference

Summary

• Why? A Changing Landscape– Meeting National, NASA Interests– Competitive Market Efficiency

• What? A New Approach– Markets Serving NASA’s Needs

• How? Implementation Plan– Broad Scope of Ideas– Wide Range of Options

ESMD Directorate Integration Office 10Presentation at the 3rd AIAA Space Exploration Conference

4 Presentations – 4 Perspectives

• ECDP Example - Mr. Alan Lindenmoyer– NASA JSC, C3PO Manager

• FAA-AST Perspective - Dr. George Nield– FAA AST, Acting Associate Administrator

• “Hired Hands” Perspective - Dr. Paul Eckert– Boeing IDS-SE, Int’l & Commercial Strategist

• Investors’ Perspective - Dr. Burton Lee– Space Angels Network, Managing Director